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The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. There are only a finite number of members of every organization’s email list.

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The progression of anchor text

Biznology

(Photo credit: Wikipedia). Biznology.com) and partial-match or long-tailed anchor text. Partial-match and long-tailed anchor text include a partial phrase or portion of the keyword or term you are trying to rank for rather than the exact term. The rest of your portfolio should consist of a combination of things.

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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. In the book I said you should be the Wikipedia of your most important topics. This was not a popular statement among marketers, who want to tell stories and preach brand value. This is why many marketers are skeptical of the way SEO is practiced today.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet.

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. If there are holes in the market–a vacuum–then filling that need will result in amazing success.

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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

In this post, we’ll go over some of the topics that will be discussed in the webinar to help facilitate a greater overall understanding of SEO and how you can make the most of this powerful form of organic digital marketing. What’s the point of the webinar? Alright, so let’s get started! How does SEO work?

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The Cambrian Explosion and our obsession with “the next big thing”

Biznology

Photo credit: Wikipedia. Others will include “the Internet of Things” , or will reduce it to SoLoMo (Social, Local, Mobile), or call it “Smarter Planet” And if you look closely, even Tim O’Reilly’s “What Is Web 2.0? Internet Marketing Internet of Things social media Tim O''Reilly Web 2.0'

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