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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. They built the content.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet.

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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard. It must be just short of impossible. Authentic, you ask, are you serious? Let me explain.

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Blogger outreach is earned media PR, isn’t it?

Biznology

1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. ” (Wikipedia). I am an “earned media” social media marketer. ” I quickly responded, “Funny.

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77 Link Building Strategies for SEO in 2022

seo.co

But most marketers eventually get stuck. Backlinks” are just hyperlinks on the internet that point to your domain (and the various pages within that domain). They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. Case studies and whitepapers.

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77 Link Building Strategies for SEO in 2021

seo.co

But most marketers eventually get stuck. Backlinks” are just hyperlinks on the internet that point to your domain (and the various pages within that domain). They’re important because they’re considered as a marker of trustworthiness in PageRank, the algorithm at the heart of Google Search. Case studies and whitepapers.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. Organize your URLs logically with a breadcrumbs trail. You should also keep your URLs logically organized by using a breadcrumbs trail. Link building. Social media. Correctional strategies.