Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

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Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. Now, Marketing Conversation gets loads of pitches as well. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.

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Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

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Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

MARCH 6, 2012

Image via Wikipedia. I routinely do my best when it comes to organizing and editing my own work; however, I always go back and read my posts out loud after they’re live. If you have the time and inclination, you can chop up what you’ve written and then organize it later. We’ve all had it. Writer’s block.

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Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

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Blogger Outreach Wikipedia PR 80

WebMarketCentral

JULY 9, 2007

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. Wikipedia also provides a pretty good definition.

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Word of Mouth PR Buzz Web 2.0 20

Biznology

DECEMBER 13, 2013

Nelson Mandela(Photo credit: Wikipedia). In the case of Nelson Mandela, this was not simply a matter of rebranding or changing his message to meet the changing tide of public relations. In other words, his change was real, not marketing hype. This is marketing hype.

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Wikipedia Viral Marketing Public Relations Internet Marketing 80

Webbiquity

NOVEMBER 5, 2012

But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. .

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Optimization Curation PR Public Relations 100

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

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Biznology

OCTOBER 25, 2011

Image via Wikipedia. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. Is that true? Go ahead and play?

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Biznology

OCTOBER 18, 2011

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Or at least the deities who wrote the Cluetrain Manifesto , where markets are conversations. Earned media is hard. It must be just short of impossible. Authentic, you ask, are you serious? Let me explain.

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Inbound Marketing Blogger Wikipedia Work Management 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Here are the top items based on social signals. How Is PR Changing?

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B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

DECEMBER 19, 2017

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. What we did was called word of mouth marketing. And that was just me, from 2002-2006.

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Astroturfing Paid Search Agency Internet Marketing Communities 99

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. Two years ago, Mr. Owyang also researched the Social Strategist role and concluded that this person must have a strong digital or marketing background and focus on business objectives over the latest technologies. Length of marketing or PR experience: 10-15 years or more. That’s right. 1 social analyst.

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Social Media Media Work Management Wikipedia 80

Biznology

APRIL 23, 2013

At the end of each interval, the organizer rings a bell, clinks a glass, or blows a whistle to signal the participants to move on to the next date. At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to. No reply results in a follow-up email. And it works.

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