AgencyEA

JUNE 4, 2020

Representatives from Verizon Media, Sonos and GameStop discussed virtual events that they successfully executed or are in the midst of planning — providing unique perspectives and strategies based on their brand and audiences. Verizon Media: […].

Branding 52

Branding Brand Identity Amazon Ad Agencies 52

Vision Edge Marketing

MARCH 12, 2024

In the insightful words of Jeff Bezos “What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have to lean into that and figure out what to do.” Spotlight on the 4 Fundamental Success Factors of Measure.

Training 242

Training Work Management Paid Search Agency Analytics 242

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Tony Zambito

FEBRUARY 2, 2022

Early Buyer Insights Can Alert Leaders To Risks And Opportunities. Each month now presents new potential events that can throw people off course. Whether such events are environmental, political, global, economic, innovation, or crisis-related, the ripple effect is bound to touch an already fragile state of buying.

Ad Building 228

Ad Building Blast Campaigns Broadcasting Forecasting 228

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 6) Event marketing is bouncing back for B2B. Event marketing was among the top six channels in terms of active use and importance for B2B marketers.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

AUGUST 21, 2023

It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. GA4 provides the tools and insights you need to gain this understanding, making it a key asset for any digital marketer.

Features 219

Features Work Management Privacy Marketing Management 219

Martech

APRIL 19, 2024

Local newspapers, radio stations, digital platforms and community events each offer advantages. Advertisements in local print publications, community newsletters, radio stations and events like senior coffee mornings would foster a sense of community and belonging. Seasonal trends impact consumer behavior. New competitors.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

LeanData

APRIL 26, 2024

Managing an event list is a coordinated blend of technology, insights, and proactive engagement. Learn the top tactics to maximize event ROI. The post 5 Fantastic Event List Strategies for Maximum ROI appeared first on LeanData.

ROI 52

ROI Marketing & Strategy Tactics Lead Management 52

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 115

Optimization Ideal Customer Profiles Customer Surveys Communities 115

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. We will consider the following action points: Plan for Post-Event Resources.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

The Forward Observer

APRIL 12, 2024

You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. About the Author Dr. Paul J.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Martech

MARCH 7, 2024

It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Marketing AI 110

Marketing AI Work Management Marketing Management Vendors 110

Martech

APRIL 23, 2024

A basic tool, it can give yes/no answers on the likelihood of an event occurring ( logistic regression ). This can be used to identify abnormal and perhaps problematic events or behaviors such as fraudulent credit card transactions, building a predictive model to identify similar events in the future. Classification models.

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. It can automatically track events like video engagement,” said Mostyn.

Marketing Analytics Tools 117

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 117

AgencyEA

FEBRUARY 23, 2018

This year is the 90th Academy Awards. The Oscars need no introduction — they are a night of glitz, glamour and suspense, and for the winners, often a victorious turning point in their career. Although the actors and actresses are the stars of the show, a team of unsung professionals has been planning every […].

Thought Leadership 40

Thought Leadership 40

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. You can write content for a webinar and repurpose the event into a blog or social media post. Data-Driven Insights and Analytics Webinars offer a significant advantage in the volume of data they help the organizer to collect.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

BDB

OCTOBER 2, 2018

The post Key insights from Campaign Underground: Focal Recall event, Camden appeared first on BDB. Ask most people in your office, and they won’t remember what they had for dinner last night, let alone the last advert.

Campaigns 22

Campaigns 22

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. This not only boosts attendance but also promotes engagement.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Martech

APRIL 16, 2024

Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Major players like Adobe and Google won’t accept event data without consent. Define which events can be tracked with your analytics management platform. The repercussions? It’s time to act.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Read on for our take on these events and the insights we’re still buzzing about this week. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Martech

JANUARY 18, 2024

Splash’s Attendance Insights predicts event attendance based on similar events hosted on Splash, Attendance Insights also provides data-backed recommendations to improve expected attendance.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

illumin

APRIL 3, 2024

From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. Brand Innovator’s continues to host incredible events and illumin was so proud to have been a part of this one. See you at the next one!

Brand Identity 59

Brand Identity Branding Advertisements Advertising 59

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Distinguishing itself from Universal Analytics, GA4 introduces a new dashboard layout, metrics, predictive insights, cross-platform tracking, and more. Predictive Insights. Use these instructions to get started.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Eastern, presenting “ How to Elevate B2B Marketing Results with the Influence Trifecta.” To me, B2B is a little more layered — it’s a little more nuanced.

B2B Marketing 116

B2B Marketing B2B Video Marketing Marketing Analytics Tools 116

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! From cutting-edge technologies to groundbreaking strategies, #B2BMXEast will equip you with the tools and insights needed to stay ahead of the curve.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

ClickZ

JUNE 19, 2023

This is creating a rapid, incremental growth in data and new insights that need to be analyzed and actioned on for those who want to stay ahead of the content marketing curve. In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

JANUARY 25, 2024

features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. The solution can be used for various types of events such as conferences, product launches, and sports events. Momos’ Momos 2.0

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

illumin

APRIL 3, 2024

Hosted by Lamberts in Austin, Texas, this captivating event laid the foundation for so many amazing discussions about leadership in marketing. The event kicked off on day one with The Impact of New AI Developments on the Future of Marketing Panel , moderated by Alex Genov , Head of Marketing Insights and Customer Research, Zappos.

Brand Identity 52

Brand Identity Branding Storytelling Marketing & Strategy 52

Outgrow

APRIL 8, 2024

These forms give customers a structured way to share their thoughts, helping businesses collect and understand valuable insights. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

SocialPilot

JANUARY 26, 2024

Provide insights on how it impacts [Target Audience] and include a question at the end to encourage engagement and discussion.” ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Create an email template for reaching out to potential speakers for [Event]. .”

Examples 78

Examples ROI Planning Work Management 78

illumin

NOVEMBER 1, 2023

illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds. Advertising Week New York was home to several special events, providing the advertising industry with both fun and engaging networking opportunities.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

The Freeman Company

FEBRUARY 3, 2015

C&IT shares insights from the women in events panel at MPI EMEC 2015'

40

40