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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

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Rethinking Buyer Insights in a Changing World?

Tony Zambito

Business Leaders Must Adapt Buyer Insights Generation To Rapid Pace Of Change. This lack of certainty is putting a premium on buyer insights that provide a deep understanding of buyer goals and how to fulfill them. One area is that of buyer insights. For decades analysis and insights have been report-oriented.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Thoughts on these studies? Leave a comment below or reach out on X/Twitter.

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The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

Any Insights Yet?: by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? Any Insights Yet?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Google Page Speed Insights for B2B Websites

BOP Design

The post Google Page Speed Insights for B2B Websites appeared first on Bop Design. We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. While every B2B website design and audience is unique, one thing that affects the SEO of all of them is page speed.

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Insightly Review

The Daily Egg

Getting your product or service off the ground isn’t easy. Before launching, go-to-market teams need to drum up interest and acquire leads. The post Insightly Review appeared first on The Daily Egg.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?

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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Join Samantha Stone in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators. It’s a fatally flawed approach that leads to lackluster results. September 17, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST

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How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS