Writing on the Web

FEBRUARY 11, 2016

Avoid “sales speak.” But avoid the hype of sales clichés. Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

AUGUST 2, 2011

Also known as a sales page, squeeze page). Don’t like the way hard-sell marketers format long sales letters. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Sales & Landing Pages Using WordPress: Learn How.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

JULY 23, 2014

If you’re interested, go to Content for Coaches Summer Sale, here. Let me know if you have any questions about the sale or our services. P.S. If you are interested in renewing your subscription, be sure to check your email for information on additional savings. Contact us by email , or give us a call.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Avoid “sales speak.” Be best of breed.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

NOVEMBER 28, 2012

The main advantages of infographics, and the main reason they’re used, is that they can convey information quickly and concisely in an eye-catching way. There is also a temptation when creating an infographic to present all the information that you’ve got. Related posts: Sales & Landing Pages Using WordPress: Learn How.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

AUGUST 13, 2014

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. Is it: Sales. E-newsletter 75%.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JULY 18, 2012

There are two things to keep in mind when posting to your business’ page; don’t over share and only share useful information. Never use your business’ page to share personal information or petty comments like, “We can’t wait for the weekend!” Avoid flooding your followers’ with too many posts by only posting once or twice a week.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

FEBRUARY 14, 2014

But only one I know will deliver high quality information from really helpful experts: The AuthorU 2014 Extravaganza. Blog content to drive interest and sales. Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Rant: The Problem with Formatting Sales Pages.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JANUARY 9, 2014

Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Amazon.com makes it easy for you to find out other titles, readers’ reviews and sales results. Information, inspiration, entertainment – what’s compelling? Survey tools like SurveyMonkey makes polling easy.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

APRIL 10, 2013

The great thing about finding information online is that it is free and easily accessible. Just be careful, because there is nothing governing these sites, and there is no guarantee that the information that is being presented is one hundred percent accurate. This can translate into sales and interest in your business!

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. 5, 2010 at 5 p.m.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

MARCH 28, 2012

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. They also keep customers returning to informational business sites. Your blog can be the voice of your company, allowing you to relay information in a more personal way. photo courtesy digitalart ).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Your readership will increase as a natural result, which in turn leads to increased sales activity.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

OCTOBER 14, 2015

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. A third type of direct selling is a product or information funnel. I’ll get to that in another post.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Is it easy to download free offers?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 5, 2012

Let’s face it, not all marketing is online, nor is all content marketing published information. Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

SEPTEMBER 24, 2011

It’s designed to produce an action, most often sales. For example, writing on the web can have several objectives , besides making a sale. Contact you for more information? It’s okay if you’re a teacher and enjoy educating people without any sales objective in mind. Sign up for a digital report?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

MAY 29, 2013

Since many blog readers are interested in consumer information, consider reviewing the Top 10 Payday Loan Companies for your readers. Keep in mind that your readers are interested in getting information to solve a problem or meet a need, but that they also have related needs that you can help them with.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. These conversations are so rich with the exchange of information. Email can’t do that. We both win. Tweet This!

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? I suggest writing an informal message using the personal pronoun “I.&# But they do want valuable, relevant information and opportunities to interact with professionals they like and trust. Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

SEPTEMBER 20, 2010

It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. For example, writing on the web can have several objectives , besides making a sale. Contact you for more information? I’ve only been writing online copy for ten years. Leave a comment?

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

AUGUST 29, 2012

Your content should be created with the end in mind: to further a relationship, make a sale, download a report. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Therefore your content needs to trigger an action. That’s the way you engage readers to respond.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

OCTOBER 9, 2011

Don’t make them fill out unnecessary information and forms. Note: One of the best systems for handling registrations and sales is KickStartCart. Many people making money and marketing on the Web use this software because it handles so many tasks such as registrations, subscription, sales, affiliates, autoresponders and such.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

AUGUST 3, 2010

They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. I think she has valuable information to share with you. Here’s why I can recommend this new teleseminar: The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

MARCH 24, 2011

And, videos have great search power for people looking for information on your keywords and topic. Video: How to Create Great Sales Pages in WP. Having a blog makes it possible to publish video clips to stay in touch with readers. It gives them an opportunity to get to know you better. Notice at how these video pics catch your eye.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

NOVEMBER 1, 2011

The company does sales training using neuroscience as it applies to what influences buying decisions. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. I found the page on 6 ways to stimulate the old brain especially illuminating.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 13, 2010

But here’s some new information, which could improve your marketing messages. The company does sales training using neuroscience as it applies to what influences buying decisions. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Related posts: Sales & Landing Pages Using WordPress: Learn How. Third, and probably most important as her role as a business coach, Suzanne is truly invested in her clients’ success. How do I know? Post this to Posterous. Share this on Reddit. Add to a lense on Squidoo.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

AUGUST 25, 2010

But I think the ability to stand back and watch your mental processes unfold is interesting and informative. And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Some people do, and others don’t, they just operate impulsively and intuitively.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JUNE 22, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. This one factor is the basis of expensive sales copywriting courses.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

AUGUST 2, 2010

It has the option for making a “feeling&# decision for action, or it can send the information to the cerebral cortex for rational evaluation. In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JUNE 2, 2010

Or to illustrate any other type of web content, such as web pages or sales letter pages? Readers are in a hurry, they want to quickly know what’s worthy of spending time reading, and they want to be entertained while they get informed. Yes, no more than ten, but often it’s done in under a minute.

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

JULY 15, 2010

Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Sales & Landing Pages Using WordPress: Learn How. You must learn the ways people (your prospects) interact with what they see on the Web, and how their Web habits are changing and evolving.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MARCH 12, 2014

In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite. This software has the ability to pull up data from ebooks in categories so you can compare sales info. It provides information on bestsellers, marketing, and keywords.

Research 100

Research Amazon Correlation Keywords 100