Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. According to the report, that finding “shows the effectiveness of hyper-relevant, personalized content. The way B2B buyers consume content has changed significantly in the past two years. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Compelling and relevant stories weave in this type of information. Qualitative research clarifies quantitative findings. The results of the qualitative research give dimension to your quantitative data.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Include relevant tools visitors can use. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. The most important criteria when selecting influencers are, not surprisingly, relevance of audience and subject matter expertise. Download the full report to get all the details.

Research 243

Research B2B Marketing B2B Budget Programs 243

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message , your marketing, and even your business bottom line.

Relevance 62

Relevance Research Content Opinions 62

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. There are many more use cases for AI in market research.

Marketing AI 108

Marketing AI Research Paid Search Agency Customer Surveys 108

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Another measure of buyers’ perceptions is relevance. Relevancy is going to fluctuate depending on client needs, market conditions, and a firm’s offerings.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Marketing Insider Group

OCTOBER 24, 2018

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

Keywords 218

Keywords Research SEO High Quality Lead 218

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. Specifically, the studies evaluated image performance across three dimensions relevant to marketing.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

DivvyHQ

AUGUST 2, 2021

However, it’s only going to drive value if it's relevant and compelling to your audience. So how do you keep your blog relevant? A company’s blog is arguably its most valuable property when it comes to content marketing. You own and control it, unlike most all other channels.

Relevance 121

Relevance Advertising Channels Lead Scoring Lead Ranking 121

Martech

SEPTEMBER 1, 2023

This functionality could save you time on keyword research, letting AI take on the heavy-duty work. It uses machine learning to generate relevant keywords, then ranks each suggestion by monthly Reddit views while filtering out unsuitable content. This will help advertisers display the most fitting ads to the most relevant Reddit users.

Keywords 73

Keywords Research Tools Advertisements 73

Hinge Marketing

SEPTEMBER 14, 2022

What role does relevancy play in the selection process? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1%

Research 114

Research Service Budget Programs Social Media 114

Heinz Marketing

APRIL 14, 2022

Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant?

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. So how do these two types of firms approach research?

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. They say a picture speaks a thousand words—and research proves it. The marketing landscape is constantly evolving, and marketers need to continuously upskill to stay relevant. It’s no longer enough to be a specialist.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Why This Study is Needed. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hinge Marketing

NOVEMBER 9, 2022

Our analysis also uncovered opportunities to become more relevant and valuable to public-sector buyers. About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. Search engine friendly: Good researched set of keywords delivers great reach. Making Job Ads More Relevant. Market Research Guide. The post Making Job Ads More Relevant appeared first on Top B2B Market Research company in India : Excelsior Research.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 102

Research Case Studies Case Study Skype 102

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Excelsior Research

FEBRUARY 7, 2022

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? The activity that will help your website rank is Keyword Research.

Keywords 98

Keywords Research Marketing Websites SERP 98

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Markempa

MAY 4, 2020

Most B2B content is missing the mark, according to a January research study by Heinz Marketing and ON24. One in five reported feeling very or extremely confident that they’re creating relevant content. The study polled more than 150 B2B marketing professionals across various roles, industries, and organization sizes.

Relevance 81

Relevance B2B Content B2B Sales 81

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve. There are problems with this model.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Contently

NOVEMBER 22, 2021

Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. And not a junk audience either, but a relevant audience that we weren’t reaching before.” Key takeaways. So, we’re seeing more of.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original research will improve your message, your marketing, and even your business bottom line.

Relevance 48

Relevance Research Opinions Content 48

Savanta

NOVEMBER 13, 2015

Yet, most B2B marketers still don’t see it as relevant. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B? appeared first on Circle Research - B2B market research company.

Relevance 120

Relevance Advertisements Advertising Allocation 120

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Today’s buyers are doing more independent research than ever before. Preparing buyer-facing teams to exceed buyers’ expectations, have value-based conversations, and personalize the most relevant content for buyers have direct correlations with positive revenue growth.

Buy 91

Buy Research Correlation Training 91

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40