article thumbnail

25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own. Email Address.

Paper 52
article thumbnail

How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Make sure to put this down on paper! This allows you to move forward with only correct customer information, such as names and addresses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

Process 110
article thumbnail

Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term.

article thumbnail

What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Get faster value with an advisor Set yourself up for long-term AI success with Salesforce Professional Services.

article thumbnail

[Book Review] A Thought-Provoking Guide to Creating a Successful Content Marketing Strategy

B2B Marketing Directions

Identify all the conditions that must exist for your content marketing effort to be successful. Identify all the obstacles that could prevent the Step 1 conditions from existing. Determine which of the Step 1 conditions are absolutely essential and which of the Step 2 obstacles are "showstoppers."

article thumbnail

3 recession-defeating marketing strategies

Martech

Get background information and details in this earlier MarTech column: 10 questions to ask when auditing your email program.) Be informed so that when your CEO asks for your advice, you can report what’s happening in your immediate market. This can help you find gaps and other weaknesses in your messaging strategy. Get MarTech!