Anything Goes Marketing

MAY 26, 2007

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! Email Newsletter 2.0 How do you do this?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 in B2B Marketing ”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2008

You can use this information for future campaigns. Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " Jay suggests using web redirects on subsequent versions of the link.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

JANUARY 21, 2009

That means that every part of the email should have relevant information that I'm interested in. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time. This information should have been near the top. I have 30 million points - so what?

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

OCTOBER 23, 2006

Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. What typically happens to these email newsletters after you hit the "send" button?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 28, 2006

Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information. In addition, Zaaz clearly laid out other ways to contact then either by phone or snail mail. Ever see a website that has a million numbers that you should contact? How cool is that? Brian Eisenberg stresses how important this is.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

NOVEMBER 16, 2008

Any emails, direct mail etc. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website. Ask for more information only if it makes sense to the potential lead.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 30, 2006

It goes back to that concept of thinking about your target audience and what typre of informational that they would want to provide (not just willing to provide) rather then just thinking about the information that you want. "But she feels like she'll get something immediate back from filling out our form, so it's a good thing.""

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Notice how important the AutoPreview information is. Marketing Sherpa left out a few key items: a.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

DECEMBER 21, 2008

Have a look at Karl Roche's excellent post on Twitter for events for more information. Technorati tags: Twitter, Darren Rowse, MarketingProfs, Email Marketing, Twitterview, E-mail marketing, web 2.0., You can instruct event registrants to use Twemes to follow the Twitter conversation about the event. Twitter and email marketing.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 20, 2007

If the company is of interest, it should be fairly easy to request for additional information. There are the landing pages that companies use to drive people to from emails and direct mail and there are landing pages used for search results and other forms of online advertising.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

MAY 3, 2006

We want to make sure that we pass the information to the right retailer. Please reply and provide your mailing address and I will send these out to you. Would you know the exact the address of this location? And i n the interest of customer service, please allow me to send you $20.00

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

NOVEMBER 15, 2009

jfernandez : I love the idea of misspellings within automated e-mails from Sales Rep to add a touch of authenticity. RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing. If people happen to find your blog, ensure that that it's worth reading and is on topic.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MARCH 7, 2007

This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. This ties in with the next "insight" Integrate Your Tactics. Nurture the Leads you Have.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

OCTOBER 11, 2006

For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

MAY 28, 2006

Before you get moving with the design creation, do some informal web/mail surveys and perhaps some informal interviewing. However, is that what people really want to see? Focus on your objectives which includes who your target market is. For example, if you're a pet store, I would want to know how I can get a dog.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100