Webbiquity

NOVEMBER 9, 2021

News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Image: IAB. Why we care. Strength in numbers.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. The post AI-powered martech releases and news: April 11 appeared first on MarTech. EXL and Quilt.AI Fuel for your marketing strategy.

Classified Ads 112

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 112

KoMarketing Associates

NOVEMBER 29, 2022

The Center for Exhibition Industry Research (CEIR) released B2B statistics gathered from the fourth quarter of 2021, and data suggested that the B2B exhibition cancellation rate had fallen to 12.5%. This is compared to 20.6% recorded in the previous quarter, and the rate of 91.3% in the first quarter of 2021. This is compared to 20.6%

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

MARCH 28, 2023

Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that the majority of marketers (27.1%) have struggled with implementation when attempting to leverage their CDP. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

FEBRUARY 21, 2023

Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that 23.7% While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the authors of the report. “A

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

Content Marketing Institute

MARCH 13, 2024

CMI's newly released research also finds out what sets top performers apart from their industry peers. Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more.

Research 100

Research Marketing & Strategy Marketing Leads Marketing Strategy 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit. Include relevant and recent press releases about newsworthy aspects of your business, personal achievements, new products or services, partnerships, etc. What is your contact information? Published materials. Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Availability : This will debut in pilot this October (Winter ’24 release) followed by Spring ’24 general availability release. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Martech

FEBRUARY 8, 2024

this year,” said Zoe Soon, VP at the IAB Experience Center in a release. “Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” billion in revenue in the U.S. Click here for survey Get MarTech!

Guidelines 112

Guidelines Deliverability Transparency Click Rate 112

Martech

SEPTEMBER 20, 2023

The preconceived notions of what a company should be or what industry it should operate in are now as archaic as a rotary phone in an era of smartphones. But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. The only limits are those of your imagination and will to innovate.

Marketing AI 122

Marketing AI Marketing Management PR Press 122

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 Pavel: After launching an influencer marketing agency, as our expertise significantly grew, we did research to discover what the real demand in the industry is. Influencer marketing has become a really big deal in a relatively short time.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

MARCH 9, 2023

It’s also wise to use only data your industry considers fresh. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. Some focus on specific industries or technologies, while others try to cover them all.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. For International Women’s Day, let’s try to figure out where woman are making gains in an industry they dominate but are historically not equal when it comes to pay. One area of marketing where women seem to be doing well is SEO.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies CMO 120

Brightedge

APRIL 3, 2024

As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models. That is why we have released some exciting new research on Perplexity AI today.

Research 64

Research Guidelines Communities Search Marketing 64

Martech

FEBRUARY 28, 2024

. “TransUnion’s leading identity data and enrichment augment our data clean room and enable seamless data collaboration across marketing channels, without the need to directly share sensitive customer data,” said Kamakshi Sivaramakrishnan, co-founder, Samooha in a release. TransUnion’s TruAudience. Why we care. purposes.

Paid Search Agency 112

Paid Search Agency Advertisements Advertising Trends 112

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

Marketing AI 111

Marketing AI Marketing Management User-Generated Content Amazon 111

Hubspot

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Industry Newsletters : Keeping up with industry news can really pay off.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Do you have an important B2B marketing news item that we haven’t covered?

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Data accuracy. In your inbox.

Guidelines 127

Guidelines Advertising Agencies Media Paid Search Agency 127

Salesforce Marketing Cloud

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. Pay attention to what others in your industry are creating and for whom. Over time, once the language model learns the specifics of your industry and data, it will draw conclusions and make logical inferences. AI isn’t news to you or your IT team. Why is that a good thing?

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

DAGMAR Marketing

DECEMBER 28, 2023

We Witnessed the AI Tool Takeover Once we began to see the benefits of AI-powered technology, such as ChatGPT, it opened the floodgates for more innovative AI tools to enter the market and unlock more possibilities for professionals in the digital marketing industry, and beyond. An array of AI-powered tools became available at our disposal.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. Lee Judge @ALeeJudge Nancy Harhut @nharhut Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Salesforce Marketing Cloud

MAY 9, 2022

The Summer ’22 Release preview is here! We release hundreds of new products, features, and enhancements three times a year, and many of them are free! We release hundreds of new products, features, and enhancements three times a year, and many of them are free! Summer ’22 Release demo video. Get release notes.

ROI 97

ROI Work Management Marketing Management CRM 97

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. The post AI-powered martech releases and news: Jan. However, it has a very real impact on data quality and thus the bottom line. Momos’ Momos 2.0

Marketing AI 101

Marketing AI Paid Search Agency Lead Ranking Psychographics 101

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. However, it’s equally important for brands to position themselves as a part of the current conversation in their industries.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

FEBRUARY 15, 2024

Corsearch’s Industrial Design Search tool, a module within its TrademarkNow platform, uses AI-driven image recognition technology to identify and register unique designs that make products visually distinctive. The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech.

Marketing AI 106

Marketing AI Enterprise Management CPC Cost Per Click 106

Martech

APRIL 23, 2024

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. Also, subscribe to product updates and maintenance releases and huddle often with everyone engaged in day-to-day development. If you find yourself in that frame of mind, here are three things to consider before pulling the plug.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Vendors 109

SalesIntel

JANUARY 30, 2024

Explore online publications, press releases, and business directories to discover valuable nuggets of information that can lead you to the right individuals. Extensive Information: Google can provide a wealth of information beyond just contact details, including news articles, press releases, and industry insights.

Contacts 52

Contacts Press B2B Outreach 52

Top Rank Marketing

SEPTEMBER 7, 2023

With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Today I have very big news to share : TopRank Marketing has named a new President and CEO of the agency, Donna Robinson.

Paid Search Agency 119

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 119