Webbiquity

JANUARY 25, 2021

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Across industries, jobs today are increasingly digital.

Design 293

Design Trends Marketing Websites Gartner 293

SmartBug Media

APRIL 23, 2024

We were able to create a beautiful and bold design that stood out from other booths. Beautiful green foliage and gardening-themed decor all tied back to our brand and messaging. Gamified Learning and Prizes Turn product education into a game by incorporating quizzes or challenges related to your industry.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Sprout Social

APRIL 3, 2024

Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries. For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Sprout Social

MARCH 21, 2024

Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. Analyze industry trends, social content, posts and profile data to quickly evaluate an influencer’s reach and engagement.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Sprout Social

SEPTEMBER 21, 2023

But some places are better than others depending on your industry and audience. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”).

Media 94

Media Viral Marketing Case Studies Youtube 94

Hubspot

JANUARY 12, 2024

Elorea : A high-end fragrance company with roots in South Korea that aims to challenge the Eurocentric perfume industry. ? Their rankings are from different categories, beauty and apparel. Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty.

Startups 73

Startups Business Buzz Curation 73

Vision Edge Marketing

JANUARY 12, 2021

The beauty of niches is that create opportunities for growth. If your company has a vertical industry focus, it is often helpful to dive deeper into the vertical and looking for niches can provide a good growth strategy as long as your solution is a good fit and truly meets the need. The hotel industry helps illustrate this idea.

Verticals 181

Verticals Business Segmentation Work Management 181

Martech

SEPTEMBER 24, 2022

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Younger participants were more interested in beauty and fashion, with Gen Z at 43% and 44% interested in those topics, respectively.

Planning 115

Planning Customer Surveys Demographics Distribution 115

Zoominfo

FEBRUARY 22, 2021

In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. The Impact of Smartphones on The Camera Industry. We couldn’t resist a chance to highlight these info-inspired posts, which any business professional can appreciate. Thanks for the #EyeCandy, Fellow Redditors!

Social Media 162

Social Media Twitter Lead Generation Video Marketing 162

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Vertical software companies — specialize in a specific industry (small or large). Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Go Beyond SEO

MARCH 26, 2024

In today’s competitive market, a strong brand image is essential for attracting and retaining clients in the plastic surgery industry. A well-crafted brand image creates a positive perception, instills trust, and positions you as a top-tier provider in the industry.

Practices 60

Practices Brand Identity Branding Differentiation 60

Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. The beauty of Vertical SaaS is that it speaks your language. But for businesses in specific industries, the benefits often outweigh the drawbacks.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

SmartBrief - Marketing

OCTOBER 16, 2023

increase in sales of beauty products. Moreover, Douyin has reshaped China’s ecommerce beauty landscape, challenging the dominance of Tmall & Taobao. The beauty industry also is bouncing back at a fast pace. In 2023, the Chinese beauty market is projected to reach a staggering $60.7

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

increase in sales of beauty products. Moreover, Douyin has reshaped China’s ecommerce beauty landscape, challenging the dominance of Tmall & Taobao. The beauty industry also is bouncing back at a fast pace. In 2023, the Chinese beauty market is projected to reach a staggering $60.7

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. Inclusivity is becoming non-negotiable for consumers.

Campaigns 113

Campaigns Ad Building Brand Identity Branding 113

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Zoominfo

FEBRUARY 22, 2021

In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. The Impact of Smartphones on The Camera Industry Credit: u/theimpossiblesalad 2. We couldn’t resist a chance to highlight these info-inspired posts, which any business professional can appreciate. ?

Twitter 130

Twitter Video Marketing Purchase Best Practices 130

Salesforce Marketing Cloud

JANUARY 27, 2023

Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?

Business 98

Business Paid Search Agency Merchandising Case Studies 98

Sprout Social

FEBRUARY 6, 2024

Throughout 2023, we were heads down expanding our integrations with industry-leading partners like Salesforce , making strategic investments in AI and delivering innovative functionality to users through our Tagger and Repustate acquisitions. I think that through our partnership, we have created a beautiful effect.

Work Management 116

Work Management Marketing Management Software Product 116

Martech

JANUARY 24, 2024

Adherence to FAIR data principles and conformity to other standards necessary in your industry should be guaranteed. I have used AI that tagged images of white women as “beautiful” and “happy” while merely tagging Asians or blacks as “ethnic.” Marketing metadata would beat both industries in a battle of the numbers.

Digital Asset Management 106

Digital Asset Management Work Management Marketing AI Marketing Management 106

Anyword

NOVEMBER 21, 2022

Highlighting specific products or services that have been screened and tested by experts in a particular industry or industry (ex. skincare or beauty) brings an air of competence and prowess to holiday content. Headline: 15 Beauty Products That Our Editors Would Repurchase (Again and Again). Creates a sense of urgency.

Examples 98

Examples Urgency Marketing Best Practices Amazon 98

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

JANUARY 26, 2022

Beta partners for Shopping Lenses include Ulta Beauty and MAC Cosmetics. Ulta Beauty saw $6 million in incremental purchases on Snapchat using the catalog-powered Shopping Lenses, with over 30 million product try-ons in a two-week period. MAC Cosmetics saw 2.4-times

Tools 97

Tools Purchase Intent Intent Data Intent 97

Martech

FEBRUARY 6, 2024

The transition from sprinting, which is beautiful and glamorous, and distance running, which is sweaty and hard, is the transition from revenue to profit. The first is that there are different baseline growth rates for different industries. Sprinters and new sales are always glamorous, and the logos are beautiful and impressive.

COA 106

COA B2B Sales B2B Startups 106

SocialPilot

MARCH 11, 2024

billion USD , it’s evident that the industry is undergoing rapid evolution. SORA – Text-To-Video SORA , a new tool in the industry. L’Oréal and Modiface L’Oréal, the world’s largest beauty brand, acquired Modiface, an AI and AR beauty tech company.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Sprout Social

MAY 4, 2022

Showing off how you use a product (for example, achieving a certain look with a beauty product). TikTok communities (think: beauty, fashion, fitness, gaming) all have their own sets of unique challenges and respective audiences. For example, plenty of beauty brands got mentioned last summer when the Farrah Fawcett Flip was trending.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Varicent

JUNE 22, 2023

Our industry-leading Elevate event is returning in October. These three world-class cities are known for their innovations, beauty, and networking events that help professionals succeed. Plus, this gives you more chances to attend and connect with industry leaders. It’s coming back!

Class 52

Class Leads Lead Marketing Qualified Leads 52

Spiralytics

MAY 24, 2023

Regardless of industry, you want your brand to appear credible. For example, an established beauty blogger would have a high level of experience when reviewing a new foundation that they have tested for months. Establishing authority means your content must be among the first places people look to find information about your industry.

SEO 62

SEO Marketing Websites Ad Building Blogger 62

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

SmartBrief - Marketing

JULY 31, 2023

Now beauty and fashion brands increasingly leverage their communities for product co-creation. Seed Beauty Group’s product can be developed within 5 days. Beauty brands and retailers can adopt various tools and tactics to achieve interactions that contribute to brand equity.

Communities 52

Communities Brand Identity Branding Work Management 52

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SmartBug Media

JULY 10, 2023

However, as in most things in digital marketing, to truly understand what a good bounce rate for your specific case is, this initial answer needs to be further examined through the lenses of: Industry Device Type Origin Source Before we dive in, let’s start with some terminology. What are good bounce rates by industry?

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. A: I got into marketing in Japan, where I spent most of my 20s living in a beautiful provincial city called Kanazawa. Q: How did you get into marketing, as a career?

Work Management 83

Work Management Marketing Management Database Marketing Lead Gen 83

Digilant

APRIL 20, 2021

The beauty industry is ever-evolving and extremely dynamic. Therefore, beauty brand marketers have to face and overcome the challenge experienced by beauty brands to maintain relevance by being willing to adapt to consumer preferences and industry innovations. Video Presents an Interesting Opportunity.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Trends Brand Identity 52

Litmus

OCTOBER 4, 2023

After entering your email team’s information, you’ll have a beautiful presentation ready to send and share with others. Sharing your performance against industry averages and your past results proves you have subscriber quality, not just quantity. What is covered in Litmus’ email reporting template?

Template 100

Template Budget Programs Click Rate Lead Scoring 100

DotDigital

OCTOBER 28, 2021

Tom Burrell changed advertising forever, he was instrumental in creating marketing for the Afro-American consumer, whilst fighting for his place in the industry harder than any white colleague had to. Black is Beautiful. Black is Beautiful, and the differences in culture should be embraced, not brushed under the carpet and neglected.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing & Strategy Ad Agencies 98

Sprout Social

JULY 25, 2022

Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. Look no further than the beauty industry that’s brimming with talented influencers. From skincare hacks to makeup challenges and beyond, beauty influencers know how to flex their creativity.

Paid Content 111

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 111