SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. Be Aware of Site Structure and Technical SEO Best Practices.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. You need to do qualitative and quantitative research simultaneously in order to come up with an accurate and effective SEO strategy.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote : "Good SEO. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. After all, SEO isn't the only component of a successful marketing strategy.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Televerde

DECEMBER 1, 2020

The right SEO strategy meets visitors where they’re at in the sales funnel. Your SEO should focus on helping visitors and gently nurturing them. SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content. SEO can help. How to Use SEO to Guide Leads Down the Sales Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. This works well for big companies that have an online presence, but for local vendors, there is local SEO. The question that arises here is, how effective is local SEO? What is Local SEO? Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Marketri

FEBRUARY 22, 2024

According to “ How AI is the End of SEO…or Not ,” people are using search engines for most of their searches while asking chat AI systems for less specific or more subjective information. The learning language models (LLMs) may have been trained on outdated data and make up facts, which is otherwise known as hallucinating.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. Create high-quality SEO backlinks and media coverage. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Finally, at the end sits paid search and all of our SEO efforts.”. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. To learn more, read “Could Generative AI Revolutionize Your Industrial SEO Strategy?”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 2, 2015

SEO can be tough. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business. The only problem with SEO, then, is that its benefits take time. “A Long-Tail Keyword Phrases. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

nDash

MAY 10, 2021

Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. ” Here’s what it looks like when you start typing that phrase into the search box: Improve Your Local SEO. .” Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

accelerate agency

MAY 9, 2020

That’s why boosting SERP results is a key aim of SEO. As you might already know, there are few quick fixes in the world of SEO. Worthwhile results can only come through hard work over a long period of time. Keyword research is key to improving SERP results and to SEO in general. Rethink your use of long tail keywords.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. SEO writing will enable their content to attract the kind of readers brands hopes to find. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. .

Course 98

Course Content FAQ Long Tail Marketing 98

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

G2M Solutions

SEPTEMBER 12, 2017

The following article was published in September 2017 by HubSpot. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

JANUARY 24, 2020

Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. Here, let's explore what header tags are, why they matter for SEO, and how you can add your own to HTML. Header Tags and SEO.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

OCTOBER 25, 2019

What comes to mind when you think of SEO? The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value. Probably the first one right?

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Optinmonster

FEBRUARY 21, 2024

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Hubspot

MARCH 3, 2020

This can be done through organic SEO or paid methods. Source: HubSpot via Google ). Optimize the 5 crucial on-page SEO elements. Target long-tail keyword variations. The more places your business gets cited organically the better it is for your SEO. Why optimize for local search? It's in the numbers.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Powerful Component of Your SEO Strategy Keep Content New and Relevant Want to drive more, relevant traffic to your website?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. Why is AI okay sometimes but not others?

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

OCTOBER 27, 2010

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Free Download - Improving SEO: A Practical Guide. Use SEO to drive more visitors to your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. Lofaso say s , "SEO pros must leverage low competition keywords into their overall strategies so that they can get their sites to compete with the big boys. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

NOVEMBER 17, 2020

Blogs support search engine optimization (SEO). The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. If you already have a CMS, such as HubSpot , it’s simple to add a blog. DemandMetric ). WordPress ). Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. Keywordtool.Io.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

DECEMBER 22, 2016

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

MAY 31, 2018

Use long-tail, conversational phrases for content keywords. This is why HubSpot recommends a topic cluster approach to SEO. It features real-world use cases and expert advice from leading companies like HubSpot. If you want insights into normal organic results, this Google training document helps.”.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

NOVEMBER 24, 2017

First, we'll begin with the questions you should ask if you've noticed your SEO rankings drop. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77