Tiecas

MARCH 21, 2024

Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. These terms signal higher purchase intent. See Could Generative AI Revolutionize Your Industrial SEO Strategy?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

chiefmartech

DECEMBER 27, 2021

It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. But in this case, it’s apps and data within an organization’s tech stack that are being aggregated. Of course, there have been a ton of acquisitions this year too. Blissfully).

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

nDash

MAY 10, 2021

Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. All you need is the root keyword to start building a list of content ideas, long-tail keywords, and more. Keywordtool.io. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Hubspot

DECEMBER 22, 2020

However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. Based on what the organic listings are showing, I would conclude that Cisco's ad is largely irrelevant. Taking up the first organic spot for your target keyword is not enough anymore. There's no way to be 100% certain.

PPC 101

PPC Work Management SEO Top of Funnel 101

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. Here’s an example of how we drove more organic traffic to our CRM software by winning the snippet for “best CRM.”. Optimize the description box with some relevant long tail keywords.

CTR 50

CTR Features Organization SERP 50

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Internal linking is a relatively simple approach that, when done right, can increase your organic traffic by 40%.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

JULY 27, 2020

According to Moz , “On average, 71.33% of searches result in a page one organic click. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy? Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 3, 2020

This can be done through organic SEO or paid methods. Source: HubSpot via Google ). Target long-tail keyword variations. You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

OCTOBER 27, 2010

To actually generate organic traffic from them, however, is incredibly difficult, if not impossible, for most companies; there is just way too much competition. These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Televerde

DECEMBER 1, 2020

You can also pinpoint general search intent by conducting branded keyword research for your own organization. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Research and Organize Keywords for Each Stage of the Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

SEPTEMBER 19, 2017

Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. By creating pillar pages, you can organize your site architecture to help visitors get answers to their questions and quickly and easily as possible. What Is a Pillar Page?

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Title tags are crucial to your page’s ability to rank well organically on search engines. Link building is a key part of driving organic traffic from search engines to your website. Organic Traffic. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. You can organize by state, city, county, or region. Additionally, you can then scroll through the organic search results to see what types of articles are being written. But let's see what an expert has to say: Christina Perricone - HubSpot.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". Sectioning off different parts of a webpage keeps information organized and broken up in a comprehensible way.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. What is SEM?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

JUNE 5, 2019

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have resulted in conversions and try to identify long-tail keywords which may contain a few specific product details.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

MAY 31, 2018

If you want insights into normal organic results, this Google training document helps.”. Use long-tail, conversational phrases for content keywords. This is why HubSpot recommends a topic cluster approach to SEO. It features real-world use cases and expert advice from leading companies like HubSpot.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Look for the following: Loss of organic traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. To build your keyword list, don't use long-tail keywords like you might for organic campaigns. But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase One Assets. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Lake One

APRIL 23, 2019

According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Optinmonster

FEBRUARY 21, 2024

When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy! Boost New Posts As you can see, our traffic strategy thus far has been primarily focused on organic, search traffic. The beauty of organic traffic is that it virtually never dies. That’s why we love organic traffic.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. This is one of the biggest factors Google considers when ranking businesses in organic local search and snack pack search results. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

EveryoneSocial

FEBRUARY 26, 2019

70-80% of users ignore paid ads and only focus on organic results. 70-80% of users ignore paid ads and only focus on organic results. That is target both long-tail and short-tail keywords that will have the best impact. Websites with a blog tend to have 434% more indexed pages. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot." Connect with HubSpot : The answer, write about your keywords.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Biznology

FEBRUARY 24, 2014

94% of search engine users click on organic search results (source: Search Engine Watch ). This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. What do the numbers tell us about the importance of SEO? So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Organic search. Are you thinking about the right short and long tail keywords? But now, all of a sudden, you’re questioning yourself.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Step 1: Increasing Organic Search Through Keyword Research.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Brian Dean of Backlinko was able to double organic traffic in 14 days by using the method.

SEO 87

SEO Tips SERP Content 87