Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. What Is a Website Audit? How'd you do?

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

seo.co

NOVEMBER 15, 2021

Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing. The more content you can get indexed in Google, the better chances you have of generating more traffic.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

MAY 26, 2017

Landing Page Testing. One great way to use paid search is for testing and optimizing your landing pages. So for a cat food ad, you could have one ad going to a page with one offer (a guide on feeding techniques for your older cat), and the other to a page for another offer (an actual product page for cat food).

Paid Search Agency 75

Paid Search Agency Adwords Landing Pages PPC 75

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page. Landing Page.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Email: JetBlue.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Let’s start by agreeing on some terminology.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page.

Features 28

Features Google CTR SERP 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Target Local Searchers with Local Landing Pages and Listings. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we actually do anything with this template, it's important we're all on the same page about PPC campaign structure. Step 2: Identify Your Landing Pages.

PPC 28

PPC Template Work Management Marketing Management 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are the similarities between the two: Technical on-page optimization is done on both B2B and B2C sites to improve the user experience. Boosts website traffic. Increases conversion rates.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. While both strategies can drive traffic, they have different virtues. Your SEO-optimized pages create a perpetual flow of traffic.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

NOVEMBER 9, 2011

Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. Connect with HubSpot : 5 Confessions of a Content Marketer. Image Credit: Matthew Conroy.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan. Detect trends in consumer needs. Measure conversion rates.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. It appears in the title tag for both your Twitter profile and your individual tweet pages. Here are 7 tips to help you get started.

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

JANUARY 24, 2013

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Make sure all your web pages are following on-page SEO best practices. 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

DECEMBER 5, 2011

As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. 7 Silly Google+ Page Mistakes to Avoid. Google+ business pages also provide a field for your website URL.

Google 28

Google Business SERP Custom Publishing 28

Conductor

JULY 6, 2022

This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. The goal of every campaign is to get the right content in front of the right target audiences and drive more organic traffic to your website.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

SEPTEMBER 8, 2014

If you’ve seen a noticeable drop in traffic, or have even received a manual action, you’ll likely be able to find an account of the update in Moz’s Google Algorithm Change Timeline. If you have 10 pages that talk about the same thing, it’s likely that you’ve duplicated content too much for Google’s taste.

Google 28

Google CAN-SPAM Guidelines SERP 28

Hubspot

MARCH 15, 2013

The first Google Panda update appeared on February 24 th 2011 and if you were unlucky enough to be hit, your traffic probably looked a lot like this: Since that first update, Google went on to release a further 23 updates, with the latest happening on January 22nd of this year. 2) Duplicate Pages to Target Keywords. 4) Empty Web Pages.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

accelerate agency

FEBRUARY 12, 2023

A recent report by Brightedge found that 68% of online experiences begin with a search engine, but only 0.63% of those searchers will go beyond the first page of Google’s search engine result. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs).

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

SEPTEMBER 11, 2018

In the following pages, I’m going to break SEO into its most basic parts and show you how to use all its elements to construct a successful SEO strategy. And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). With high visibility, your domain is prominent in SERPs. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JUNE 18, 2012

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Authority Hacker might be the podcast for you.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. How many blog posts have you seen generating that much traffic and ranking for so many terms?!

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

JUNE 9, 2020

They’re hiring writers to craft blog posts, product descriptions and landing pages on their website. Becoming a creative freelance writer in the product marketing niche is highly sought after, and if you polish those skills, projects will keep landing in your inbox. ” ~ HubSpot. Landing pages.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Pearl Digital Marketing

JUNE 4, 2019

SEO results in an increase in both the quality and quantity of traffic landing on a website. You’d probably go to Google and search for “hairdresser near me” or “barber Sydney” The results show after you’ve hit enter on the search are known as the Search Engine Results Page (or SERP).

SEO 65

SEO Lead Scoring Lead Ranking Keywords 65

accelerate agency

JANUARY 10, 2021

That means generating and converting organic traffic. . But only 0.78% of people doing a Google search go to the second page of Google’s search engine results. . And text will always be the foundation of search, so ensuring the text on your website is optimized will improve your search engine rankings and drive traffic to your site.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69