Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Organic Traffic. Lots of things can influence your organic traffic.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The Long and Short of It.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? How recently have you updated the post? but better.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

FEBRUARY 7, 2014

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". They''re typically just one or two words in length.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Click here to learn more or just get started.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". Ultimately, zero-click search steals traffic from websites, but it's still an opportunity to outrank your competitors. But this misses the bigger picture you should be exploring. Vertical Growth.

Keywords 84

Keywords Hubspot SEO Research 84

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. While both strategies can drive traffic, they have different virtues. Your SEO-optimized pages create a perpetual flow of traffic. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Image source: HubSpot. Create a Content Calendar.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Drives more qualified traffic to your site via better search engine results. The higher you rank on the SERPs, the more likely you are to “get the click.”

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for. Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 12, 2011

Conversion forms convert traffic into leads. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. The higher ranked you are, after all, the more traffic you get. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. This has been outdated for a long time now. Bounce rate.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

SEPTEMBER 26, 2013

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. Organic search traffic volume is one option. 4) Penalties.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45