Hubspot

MAY 23, 2011

I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Inbound marketing resonates with more businesses because it doesn't cost anything but your time.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

FEBRUARY 14, 2011

Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. Social Media's Role. So, despite a struggling economy, how can this dramatic rise be explained? Combined, online shoppers spent 32.6

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

JUNE 10, 2010

Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. What I've noticed, however, is that it's easier than I expected to get inbound marketing just wrong. Download now for 25 free B2B marketing lessons.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Landing Pages ROI 28

Hubspot

FEBRUARY 17, 2011

Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills. If Lil' Wayne hadn't already established himself as one of social media's elite, his most recent overtaking of the Guinness World Record for most "Likes" to a post on Facebook in 24 hours certainly did the job.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine. Depending on your current process, you might find yourself with a substantial tech stack.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

MARCH 21, 2016

And inbound marketing is the perfect diving board. Here are four reasons why vocational schools are primed to succeed with inbound marketing. At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. Winning at SEO: Long Tail Keywords. Conclusion.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. In fact, some don't even know what "inbound marketing" is. But they do know they want to learn more about a component of inbound marketing -- like how to use social media to generate leads.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems!

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Showing the C-suite how many new contacts you have each month is another proof point of content marketing's value. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. This piece of content has attracted over 343 unique links so far, and lots of social shares.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

JANUARY 13, 2011

I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of David vs Goliath. Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

Hubspot

FEBRUARY 28, 2015

As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. On Skills and Processes: 6) "Salespeople should take some time normally spent prospecting and reallocate it to social media participation. 8) "Focus your content on long-tail topics.

Tips 28

Tips Long Tail Marketing Cross-Selling Demand Generation Agencies 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. Day 3: Learn about SEO’s role in inbound marketing. SEO and inbound marketing are part of the same ecosystem. To really understand how to create a successful inbound marketing strategy, inbound marketers must understand where SEO fits with inbound marketing.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

JANUARY 26, 2017

However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Yahoo and Bing, are less important but still an important part of search engine marketing.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

SEPTEMBER 15, 2016

We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. We implemented an inbound marketing roadmap with Client A and devised a keyword strategy based on industry norms: keywords that had high searches (at least 140 a month) and low ranking difficulty (under 70).

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MAY 20, 2010

The Extra Long Tail - Say for example your website sells small electrical supplies. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Try promoting these older blog posts via Social Media. Connect with HubSpot : Check out Shaun's Bio.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. Monitor and promote your brand and products in social media with holiday keywords. Connect with HubSpot : Do you have other suggestions?

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! tons of cool stuff!

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

SEPTEMBER 28, 2016

As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 15, 2013

In other words, Facebook search will utilize social signals to try to create a truly social search experience. If you're looking for, say, photos of your friends, the search engine will allow you to type in extremely specific long-tail queries like "Photos of my friends at Bar Around the Corner in 2011."

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

SEPTEMBER 12, 2011

This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Most business owners and marketing managers are too busy to dive into website analytics every day. Track Sources.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

SEPTEMBER 26, 2013

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. 3) Personalization.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Hubspot

JANUARY 18, 2012

This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. And speaking of social media, are you sharing your blog content on all of these social networks? Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. Source: HubSpot). Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

SmartBug Media

JANUARY 2, 2020

Blogging can get you discovered on social media. If you create great content on your blog, people will want to share it via social media (you should share it on social as well to your personas). Get it into the hands of your buyer personas through social media, email, blog, and so on. Utilize CTAs.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Hubspot

MARCH 21, 2018

Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Purchase inbound marketing or SEO software.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

ATAK Interactive

AUGUST 8, 2019

If there’s one thing we often see in marketing, it’s that the creatives involved can rarely agree on terminology. Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . In the Purposeful Marketing Method, we aim to simplify things.

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101