Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Promote the content.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? In fact, said Jacques, "Social media is the one thing that galvanizes a movement. [It]

Social Media 78

Social Media Media Peer-to-peer Privacy 78

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Social media promotion. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Target long-tail keyword variations. What is local search marketing?

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

chiefmartech

DECEMBER 27, 2021

It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Promotion of blog posts through social media. Click To Tweet.

Lead Ranking 103

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 103

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Transform into Alternative Content Blog content can be repurposed to create informative videos, social media posts, email campaigns and the like.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Tiecas

MARCH 21, 2024

Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.” Promote your booth presence and offer across social media, email, and even targeted ads. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. They can even help in your social media marketing efforts.

Marketing AI 85

Marketing AI Work Management B2B Marketing Management 85

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. Trust was a recurring theme at these hearings, so it’s no surprise that trust in the company has taken a hit in the days and weeks since Zuckerberg’s testimony," says Henry Franco, HubSpot's social campaign strategy associate. Facebook CEO Mark Zuckerberg's testimony before U.S.

Facebook 76

Facebook Long Tail Marketing Amazon Lead Scoring 76

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". Search engines also look at header tags within your post, so it's good to keep those keyword-centric, as well.

Tagging 100

Tagging eCommerce Classified Ads Long Tail Marketing 100

Hubspot

SEPTEMBER 19, 2017

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don't compete with each other for the same long-tail keyword -- because they're all ranking for the same broader topic. 2) Write (or designate) a pillar page. Now, it's time to make your pillar page.

Long Tail Marketing 75

Long Tail Marketing Keywords Buyer Personas Hubspot 75

Valasys

NOVEMBER 23, 2022

An online presence in the form of websites or social media posts has the ability to reach a wider audience, but what about the brick-and-mortar businesses that neither have any website or social media accounts nor require one? For SEO that is solely focused on voice, you must investigate and identify long-tail keywords.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast. Depending on who’s asking, engagement can be subjective.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

EveryoneSocial

FEBRUARY 26, 2019

That is target both long-tail and short-tail keywords that will have the best impact. 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. Websites with a blog tend to have 434% more indexed pages. Techclient ). Slideshare ). Weber Shandwick ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

OCTOBER 10, 2020

However, Instagram does have higher engagement rates than other social media networks. According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. There is no one-size-fits-all definition of a “good” engagement rate.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Little to no social engagement. Poor post metrics.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Social media ads. Are you thinking about the right short and long tail keywords? Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Optinmonster

FEBRUARY 21, 2024

People start to share the post on social media, which helps Google to see that your new post is important. Then, Emil emailed the brands that he mentioned in the post, plus any experts who contributed to the post, and those people shared the post on social media. Paid traffic is excellent for boosting new content.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Hubspot

FEBRUARY 17, 2011

If Lil' Wayne hadn't already established himself as one of social media's elite, his most recent overtaking of the Guinness World Record for most "Likes" to a post on Facebook in 24 hours certainly did the job. As an internet marketer having a social media presence isn't enough. Connect with HubSpot :

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

JULY 19, 2011

Today, we’ll specifically look at social media data sources. Sure, you should spend time learning the tricks of the PPC trade, but investing your time in analyzing social media data will reward you and your clients handsomely. Social Media Monitoring. Social Media Monitoring. Social Tags.

Social Media 28

Social Media Cost Per Click Campaigns PPC 28

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. While there are many new marketing opportunities available, social media continues to be a major channel for Gen Z engagement.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Step 2: Blogging Regularly Using Those Keywords.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 7, 2014

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Make sense? Think about it.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

APRIL 27, 2013

You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. Once you''ve sorted the way you like, look for long-tail keywords -- keyword phrases that are typically three words or more -- off of which to generate topics.

Keywords 28

Keywords Long Tail Marketing Tools Tips 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Ledger Bennett

MARCH 25, 2020

The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Non-brand example: find users searching “Saas Solutions” without using ‘Oracle’/’Salesforce’, find users looking for “CRM lead tracking” without adding ‘Hubspot’, etc. What does this look like?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

MARCH 29, 2013

Share your blog content with social media followers. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. We did this with the long-tail keyword phrase, " how to retweet." 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Marketing Insider Group

MARCH 7, 2021

DrumUp is also a social media management tool that lets you schedule and share content via the platform. Hootsuite is still my top choice for social media scheduling and sharing. You can manage all your social media accounts, monitor hashtags, track and respond to mentions all in one place. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 21, 2016

At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. Winning at SEO: Long Tail Keywords. Trade schools can rock SEO because you can take advantage of very specific keywords, called "long tail keywords" (LTK). Test out some content there.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. But they do know they want to learn more about a component of inbound marketing -- like how to use social media to generate leads. In fact, some don't even know what "inbound marketing" is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Conversion tracking helps your firm measure your content marketing return on investment by tracking the actions users take after viewing or engaging with your website and social media content.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

DECEMBER 23, 2011

Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. Distribute your content using social media.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28