SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. Responsibilities.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. First, start by analyzing which tools and resources you have available to help you with the process. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Optinmonster

FEBRUARY 21, 2024

Invest in Your Education When Luke Summerfield was hired to help develop Savvy Panda’s content marketing strategy, the very first thing he did was to invest in his education. Be More Active in Communities Finally, the Savvy Panda team became more active in their communities (Joomla and Inbound Marketing).

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Hubspot

MAY 23, 2011

I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Inbound marketing resonates with more businesses because it doesn't cost anything but your time.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

FEBRUARY 14, 2011

With an increased understanding that blogging and long-tail focused keyword strategies can bring in very qualified visitors from searches that more directly match their product offerings. Live Webinar: Use Inbound Marketing for Your eCommerce Site. Grow Your eCommerce Business Using Inbound Marketing.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

JUNE 10, 2010

Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. What I've noticed, however, is that it's easier than I expected to get inbound marketing just wrong. Download now for 25 free B2B marketing lessons.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Landing Pages ROI 28

Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. HubSpot and Google Analytics tools can help you track the number of conversions sourced through an organic search. Keyword volume is exactly what it sounds like: the number of searches in a month a keyword receives.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

MARCH 21, 2016

And inbound marketing is the perfect diving board. Here are four reasons why vocational schools are primed to succeed with inbound marketing. At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. Winning at SEO: Long Tail Keywords. Conclusion.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. Is Content Creation Challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Navigate the Channel

MAY 22, 2023

According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% It’s also important to understand what’s ranking in the SERPs, while paying close attention to the density and volume of each word or long-tail phrase. Just step away from the keyword rodeo.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 16, 2011

In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website's data to look at the number of traffic-producing keywords they received before and after this change. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. In fact, some don't even know what "inbound marketing" is. But they do know they want to learn more about a component of inbound marketing -- like how to use social media to generate leads.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 24, 2013

1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. A good example: “Marketers in Boston looking for inbound marketing software.”.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems!

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. Day 3: Learn about SEO’s role in inbound marketing. SEO and inbound marketing are part of the same ecosystem. To really understand how to create a successful inbound marketing strategy, inbound marketers must understand where SEO fits with inbound marketing.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Showing the C-suite how many new contacts you have each month is another proof point of content marketing's value. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

JANUARY 13, 2011

I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of David vs Goliath. Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Then, perform keyword research to identify the best ranking opportunity.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Think of it as the long tail of persona targeting. Image credit: Nicole since 1972.'

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Page rank, inbound links, organic site traffic, and age of website domain are contributing factors of Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

FEBRUARY 28, 2015

As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. 7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ).

Tips 28

Tips Long Tail Marketing Cross-Selling Demand Generation Agencies 28

Hubspot

OCTOBER 22, 2010

Wonder Wheel – Putting yourself in the ‘searchers’ shoes can be difficult sometimes, so creating solid long tail keywords can be a challenge. This would be ideal when optimizing your website or coming up with long tail keywords to use in your blog articles. Check Out HubSpot's Online Marketing Tools!

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

MARCH 10, 2016

The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. via HubSpot.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

NOVEMBER 22, 2010

Blogging is yet another chance to create content around long-tail keywords. Optimize each post around a long-tail keyword that you want to use to get found by prospects. Inbound marketing and search engine optimization go hand-in-hand. Connect with HubSpot : Use your most powerful keywords first.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

SEPTEMBER 15, 2016

We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. We implemented an inbound marketing roadmap with Client A and devised a keyword strategy based on industry norms: keywords that had high searches (at least 140 a month) and low ranking difficulty (under 70).

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

JANUARY 26, 2017

Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

Google 28

Google Contingency Planning Clickthrough SERP 28