how-to 
SendX
APRIL 24, 2024
Yet, there's a promising solution: the evergreen email sequence. In this guide, we'll delve into evergreen email sequences, exploring their potential in email marketing—from key components to crafting compelling content.
SendX
MARCH 28, 2024
Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. Includes examples).
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SendX
MARCH 11, 2024
Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach. Examples included.
Trade Press Services Newsletter
APRIL 4, 2024
Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Start with a goal in mind. Preparation is key.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty. Register today to save your seat!
Webbiquity
APRIL 23, 2024
In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
The Point
MARCH 22, 2024
Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. No social media manager needs to be reminded about the need to produce content quickly. You’ve lost the reader already. Now, suddenly, I have a reason to read further.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy! ⭐ Are you ready to boost campaign success?
Speaker: Jen Dewar, CEO of Jalydew
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn: How to turn brand awareness into tangible market value. How to get out of your own way so the leads can flow in. Enter: conversion rate optimization (CRO).
Advertiser: ZoomInfo
Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
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How to make the most of every campaign. Key takeaways from each story on how you can apply their tactics to your own strategy. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy.
Advertiser: ZoomInfo
Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Critical integrations that fit directly into your sales processes and workflows.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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