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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

How should we approach the campaign differently?” This means, in effect, that you won’t know how much of your list is subject to the new rules. (For The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints.

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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. Tightened authentication requirements Mailbox providers are tightening its authentication protocols to combat phishing and spoofing attempts. or over spam complaint rate.

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Make It to the Inbox With Litmus Spam Testing

Litmus

With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing? List-Unsubscribe.

CAN-SPAM 108
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Spam Email Signups: 3 Ways to Protect Your Email List

Optinmonster

Do you want to prevent spam from getting on your email list but not sure where to start? But how do you keep spambots from filling out your optin forms? Today, we’re going to teach you how to block spam email signups in 3 ways, including: The Honeypot technique. Why Spam Email Signups Are So Harmful.

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Why spam trigger words are a thing of the past

Litmus

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. So for it to land in the junk folder?

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Google’s October 2023 Core Algorithm Update: What You Should Know

DAGMAR Marketing

Whether you own a small or large business, if you have a website, you probably understand the power of online visibility and how it can help build awareness, drive sales, and boost revenue. Once you’ve learned the history of them, you’ll be able to understand just how much these updates have evolved throughout the years.

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How to Increase Sales and Avoid Summer Slowdown

SmartBug Media

In our recent Klaviyo SmartTake webinar, we discussed how brands can effectively avoid summer slowdown by leveraging holidays and personalized campaigns through Klaviyo. How Can You Combat the Summer Slowdown? Guertin breaks down this feature and how it can be utilized in the video below. Let’s dive in!