FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. So, it should be an easy way for advisors to reach clients. How are you different from other firms?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Webbiquity

SEPTEMBER 28, 2021

How will I connect with my friends today? And how will I do business without my social media network? That’s why I always advise never putting all your social media eggs in one basket! If you don’t have a blog, you can use Substack to host one. I never found out why that specific image caused it.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Act-On

APRIL 26, 2024

Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. It’s just incremental awareness of making sure that the plumbing is working the way it should, so that your campaigns can be successful. Sadly, macroeconomics are beyond our control.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Webbiquity

MAY 18, 2021

For the past decade, Twitter has (most often) been ranked as #2. Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. 4/4 I did NOT help Apple wreck a nice beach. 4/5 I’m not ALWAYS right.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Martech

MARCH 14, 2024

Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance). They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? This type of uncertainty isn’t just a B2C problem.

Marketing AI 125

Marketing AI Work Management Marketing Management B2B Thought Leadership 125

Marketing Insider Group

JANUARY 5, 2023

But I’m here to tell you: an “inquiry” (someone who fills out a form) and a “lead” are not the same thing. I spent the first 5 years of my career in sales. When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Webbiquity

NOVEMBER 9, 2021

Here’s how to craft an impactful UVP, and seven places to use it once you’ve honed and sharpened it. How to Write a UVP. Supporting your UVP should be a set of (most commonly three) differentiating claims. Likewise, product-level UVPs should lead off the copy on your product pages. News Release Boilerplate.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Top Rank Marketing

DECEMBER 20, 2023

How is your business using Pinterest? Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

FMG Suite

APRIL 25, 2024

Most financial advisors I speak with are either seeing fantastic results from social media—or none at all. So what should advisors like you do to see social media success? Here I will outline five proven ways you can create an effective content strategy for social media. But that’s far from the truth.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting? And is there anything I need to be doing?” Complete a tutorial.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Branding 123

Branding Brand Identity Tips ROAS 123

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Marketing AI 107

Marketing AI Generation Peer-to-peer Ad Frequency 107

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. I’ve listed those first. What Are Google Search Operators? .”

Paid Search Agency 69

Paid Search Agency Lead Ranking Marketing & Strategy High Quality Lead 69

B2B Marketing Directions

JANUARY 7, 2024

Temporal landmarks often prompt us to make significant changes in our lives or commit to pursuing new goals. If you doubt the power of temporal landmarks, just consider how often we make "New Year's resolutions" to lose weight, or begin a regular exercise program, or learn a new skill.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? As a digital marketer, I’ve been there too. In this guide, I’ll share the secrets to creating effective outreach emails that get results. The Anatomy of an Effective Outreach Email Let’s look at what the perfect outreach email should look like.

Outreach 69

Outreach Tips Marketing & Strategy Email Marketing 69

BOP Design

MAY 9, 2023

As a B2B marketer looking to attract and convert new clients, part of your job is often search engine optimization (SEO) or at least SEO-related. It’s impossible to know absolutely everything there is about SEO and it’s often more of an art than a science. What do I do about the GA4 transition? What keywords should I be using?

Press 104

Press SEO Marketing Analytics Tools Keywords 104

FMG Suite

APRIL 25, 2024

But how can you use LinkedIn to help grow your business? In this article I share some ways you can optimize LinkedIn to grow your business and address some of the most frequently asked questions I receive from advisors. Question 3: If you have a personal profile and a business profile, which one should you focus on?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Heinz Marketing

SEPTEMBER 14, 2023

So how do you drive change in a way that works? How do you get buy-in from the key people and teams you need? There are many models, classes, and blog posts about managing change. Obviously getting buy-in demands that you have clear objectives, benefits, a roadmap, etc… for what a change is supposed to do and how.

Storytelling 116

Storytelling Buy Lead Ranking Work Management 116

Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content.

Marketing AI 131

Marketing AI SEO Thought Leadership Search Marketing 131

Content Standard

FEBRUARY 20, 2024

I’ve participated in countless debates over whether machine-generated text, built from cold logic and algorithmic precision, can match the authenticity of human-generated content. And, perhaps more importantly, how? GenAI can be prompted to mimic these qualities, but the output often displays critical flaws.)

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

Velocity Partners

MARCH 28, 2024

I don’t want to hear about spear-fishing ever again. And I have a bone to pick with tired ABM metaphors. Those strong-arm tactics may deliver a few metrics but they’re not how you win revenue. Data is only the starting point, but quite often it’s flawed. Quite often, the issue is timing. Sounds good, doesn’t it?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively.

Work Management 104

Work Management Branding Brand Identity Marketing Management 104

Contently

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing , however, the parameters are often less clear. But that doesn’t mean that all journalistic rigor should go out the window.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. To get to the crux of this conversation, this blog will shed light on the pros and cons of ai-generated content and how you can use AI to create your marketing assets.

Generation 98

Generation Psychographics Content User-Generated Content 98

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Like many other email specialists, I fell in love with email marketing completely by accident. How did you first connect with the wider email geeks community? I think what keeps me connected.

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? But don’t worry, I’m here to help! As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Choosing the right keywords can feel like trying to find a needle in a haystack.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

Martech

SEPTEMBER 25, 2023

Q: How did this all start? A : In the 1990s, I started a web design agency. What happened was I had a client who had a need — we’re talking about 1996 — to do some email marketing, which of course was completely and utterly new. The reason why I moved over [to the U.K.] I still love email.

Multi-Channel 121

Multi-Channel Training Consulting Paid Search Agency 121

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. I just don’t know which half.” How these metrics are presented, however, makes all the difference.

Marketing AI 120

Marketing AI Marketing Attribution Work Management Marketing Management 120

Navigate the Channel

JANUARY 8, 2024

According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. I-Want-to-Go Moments: These moments occur when people are looking for local businesses, often with the intent to visit. How does that work exactly? Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.”

PageRank 98

PageRank Microsite Comparison SEO 98

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively.

Marketing AI 113

Marketing AI Examples Lead Ranking Lead Scoring 113

Buffer

MARCH 22, 2023

I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog. The hope was that by doing so, I could speed up my writing process.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Contently

MARCH 22, 2022

But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. Does this mean you should throw your SEO playbook out the window? For example, let’s say you want to create a blog post about vegan diet snacks. You might even draft an eleventh way, maybe.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188