Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. I would love to know.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

APRIL 10, 2013

After all, no visitors, no sales. You want sales, not just visitors. But can you really document how that increased traffic contributed to sales? This is where testing and personalization are essential to turning traffic into sales. To be sure, driving traffic is a critical mission for any e-commerce site.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

And if you listen carefully enough, they have likely told (or showed) you why—and when—they are leaving without completing the sale. After all, by throwing them a bone with shipping fees, you’re sure to make up for those costs in additional sales and Average Order Values. Make registration simple. Leave room for virtual lay-a-way.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

OCTOBER 7, 2008

So I can't help but think there must be something redeeming here for businesses. Stuart has held a number of positions including VP Sales in which he was responsible for creating the first ‘online-only' sales team at UBM (formerly CMP Media) and then pioneering the original cross-product (print and online media) sales team.

Webcast 100

Webcast Marketing & Strategy Work Management B2B Sales 100

Buzz Marketing for Technology

JUNE 1, 2009

I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. This is why the hiring process has always bedeviled me.

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. From the authors of Facebook Marketing for Dummies comes another practical eBook with helpful tips and recommendations on how to market your business on Facebook.

Facebook 100

Facebook Social Networks Tagging Social Media 100

Buzz Marketing for Technology

JULY 21, 2008

This guide is intended to help you determine the information , which you need, to reach those decisions which get you to your objectives. Since very few decisions are made as a result of receiving management accounts, sales forecasts, etc., So no more quoting of forecast sales for year 3 as ?£926,369? The questions. timeliness.

Forecasting 100

Forecasting Paper Practices Relevance 100

Buzz Marketing for Technology

MAY 25, 2011

These CMOs are enlightened about all forms of media and how to use them to not only create a dialog with your customers and prospects but also how to connect them to sales. But the good news is I can feel a new crop of CMOs coming to the stage these days.

Social Media 100

Social Media ROI Media CMO 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Just letting them know you are out there to help is always a good idea as well. Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JULY 24, 2008

Doing so will enable them to give back part of the working day to staff, helped by better governance, delivery, integration and the archiving and retention of information.â?? Use of PDAs by sales and marketing managers is also very low, again at 19 percent, only slightly higher than that of finance and accounting managers (16 percent).

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

(adopted from a post seen at phdunay.gooruze.com) Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity!

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex However, most small businesses today still don't have a website in fact less than 10% of small business owners are online.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. So try to map your tactics more to the buying cycle when you deploy them.

Social Media 100

Social Media Word of Mouth Buying Cycle Media 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. To help make things easy, Avaya uses a 3-tier monitoring system that includes the following: TweetDeck – Monitors Twitter feeds for mentions of our brand name.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 30, 2013

Here’s a checklist of six things to help ensure a smoother process. The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. Think long-term.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 5, 2013

Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Not only are consumers seeking information about your products, but their searches also allow you to gain insight that helps you give them exactly what they’re looking for. It’s a tall order…but not an impossible one.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

And finally, Learning and Development teams will be harnessing social tools internally to train and enable everyone from new hires to sales teams and beyond. The question is - are you helping do your share to educate them? If you think Social Media is just for marketing – think again.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

JULY 22, 2008

What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. The idea in the book is to utilize basic drawings to illustrate plans, concepts and complex things in really easy-to-follow ways.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

So to help CMOs master their online customer experience, I have outlined five surefire rules they should follow to get customers to respect, trust and spend more dollars more often with them across multiple channels. Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

JULY 2, 2008

The best way to learn a practical skill is to receive immediate, helpful feedback while you are performing the task. . | Matt Moore facilitates a discussion on story work with Madelyn Blair and me » 2/07/08 | Immediate feedback in the moment. Filed in Knowledge. So why dont we employ a similar approach in the workplace?

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 24, 2008

In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. billion in sales. Anthem Blue Cross Introducing Solution PPO Plans.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JUNE 25, 2008

s happy with the choice and credits LinkedIn with helping him make the right decision. Friese found LinkedIn helped her get in the doors of companies she wanted to participate in TalentEgg. ?I she says, and being able to call people and mention mutual connections helped her to be heard. On-line: Help. Where to network.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Enhancing Online Sales and Support.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales and Advertising. Nevertheless, she says, her district continues to support its technology program with help from a local sales tax. "I Talking at kids never has been and never will be an effective way to help them learn.". Mobile & Wireless. Assessment & Testing. Curriculum. Professional Development.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Business audio books for sale. Yesterday at a sales meeting someone mentioned a competitor, and this morning I looked up its company Web site through a Google search to find out more. They should be outstanding starting places that help employees find information anywhere. If a Taco Bueno is opening in Austin.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

But alas it’s not and the sooner we realise this the better so we can get back to asking more useful questions like, “How does knowledge help us to work better?&#. The people who write about knowledge workers see themselves as a knowledge worker and wish so very hard that the term is true and useful. Ultimately, the term â??knowledge

Work Management 100

Work Management Conversion RSS Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

“Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Site Help & Feedback. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. April 2008. March 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JULY 24, 2008

Sales and Advertising. Grandparents Day Helps to Bridge the Gray Divide. Mobile & Wireless. Assessment & Testing. Curriculum. Professional Development. Leadership. About Techlearning.com. Media Kit. T&L magazine. TechLEARNING News. RSS Feed: Learn more. TL Podcasts -->. Please Visit Our Other Web Sites. Printable Version.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Category Cloud Business business focused business ideas creativity Customer customer focused customer service fun gravity Ideas inspiration leadership learning life management Marketing personal development Platform sales techniques self development self help Strategy The Platform Thoughts Tips training Uncategorized Video work-life work life balance (..)

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. By forcing these add-ons at the wrong time, you’re more likely to elevate annoyance levels than average sales.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

Thank you everyone--these are all really great, helpful comments! Sales training 101 says it aint a benefit if the customer doesnt see it as one. But the people who can reach them the best are the leaders (e.g. bloggers) in both groups. Posted by: Meryn Stol | April 24, 2008 at 03:19 AM. Post a comment.

Education 100

Education Blogger Web 2.0 Training 100

Buzz Marketing for Technology

DECEMBER 12, 2012

The quick fix of mirroring an online site for mobile applications won’t help here. Forgetting to Highlight Holiday Sales and Specials. Nearly every retailer has an abundance of sales and products planned for the holidays to both entice your current customers and bring in new ones. Poorly Designed Error Messaging at the POS.

Cost 100

Cost POS Mobile Marketing Click Rate 100