Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers. Seasons change. People change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

SEPTEMBER 13, 2009

How Email Contributes Further Down the Sales/Marketing Funnel. This data needs to go beyond the communications that marketing is sending but should combine the efforts from marketing AND sales. It would be very helpful to see which channels combined with email were the most successful in certain situations.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

OCTOBER 20, 2009

This may mean sequestering experts from all over your company to help create this content or hiring content professionals. If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. Therefore the remaining leads (84%) present a tremendous opportunity for your company.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

NOVEMBER 19, 2006

Are all of your sales reps exceeding their quota for this quarter? Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. This focuses on the B2B sales process which is much longer then B2C.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

MARCH 7, 2007

Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. Some companies rely on their sales team or demand generation team to follow up but do they really do this? Does a lead really want to get continuously nagged by a sales rep? This is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Keyword Difficulty Check : Determine if it's worth it to go after certain keywords.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

MARCH 11, 2007

If it's a straight up e-commerce campaign in which you can see the exact dollars that come directly from an email campaign, the following email calculator from MPlans may help you plan out your campaigns. For more complex sales, a more complex calculator is needed. In addition, one email campaign typically doesn't get you the sale.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns. Education programs.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. Query strings can help out there as well! In addition, your sales are not transactional - i.e. responding to an email and buying some Leaf tickets. Closed loop marketing seems easy eh?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

DECEMBER 9, 2007

Sales can incorporate these in their communication pieces to prospects. Have sales create short video intros that they can include in follow up and intro emails. This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with. How have you used video?

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

OCTOBER 30, 2007

Bottom line : You can produce with email but in order to secure your marketing budget, you need to prove that sales are directly related to your marketing efforts. for every dollar spent on it so there is a downward trend here. Can you really prove marketing's effectiveness based on click-throughs? Happy marketing!

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

NOVEMBER 19, 2006

Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. Some companies add their sales rep's pictures to their email, why not customer service? Give thanks to those that have helped make you what you are and don't ever forget them. You can take this concept further.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

APRIL 3, 2006

I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. That's my marketing tip for today.

Generation 100

Generation Tips Personalization Marketing 100

Anything Goes Marketing

SEPTEMBER 16, 2007

They are helpful as they provide useful information. Imagine if you were able to alert your customers instantly with a widget (for example, new tickets go on sale or a software alert) or provide them with a widget to receive mission critical information to their mobile device (this is a mobile widget )? Why should I care about widgets?

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

FEBRUARY 19, 2007

Cutting Through the PR Crap - Blogs Can Help While Goodyear may be saying that it set a sales record in Q4 2006 , it's obvious that a 3 month strike that ended on December 28, 2006 really hurt the company in Q4 2006 and continues to do damage in the first quarter of 2007. Creating a blog is another weapon to help you do this.

Press 100

Press PR Tagging Business Blogging 100

Anything Goes Marketing

JULY 15, 2006

In addition, ensure that you have a few topics lined up for your exec to help them out. An executive assistant or someone from marketing can help gather ideas on topics to write about. In addition, ensure that they don't use too much marketing and sales terminology. Bloggers are not those types of people.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

NOVEMBER 29, 2006

Besides having your web visitors initiate the chat session, what if you're sales reps were the ones that started the chatting (hey, it doesn't take much)? Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. You see someone looking at your products, why not start a chat with them?

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

AUGUST 9, 2006

There are no instructions on what you should be doing on this site, no help features or an explanation of what the point of this site is. To help the user out, I would have added a most popular debate, most recently added debate or best audio or video submitted. I then get into the site and I have no idea what to do.

Campaigns 100

Campaigns Tagging Video Marketing Ads 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. How about something called a "Blog Paper"? :) Any other good books that you've read to help generate leads for your business? The next question is - How do I create a white paper?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

MAY 26, 2007

When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MARCH 18, 2007

For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly. That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 28, 2006

If you're a larger organization, I suggest looking at an agency or consultant to help you get moving. The good news is that your efforts should pay off as you should start to see higher sales and/or greater lead generation from the new web traffic you're getting. Pick up a copy of Search Engine Optimization an Hour a Day. You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

OCTOBER 1, 2006

Help them get in touch with the right people. If you are someone with contacts in the field they're in, help this person out by suggesting they get in touch with so and so. What problems are you facing that you need help with?" "Are This helps when crafting these messages. We all know it's about "who you know".

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. To make it easy for everybody, I like to describe my role as a sherpa for our customers. I would say that you may need to take a closer look at the contacts that didn’t respond.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

AUGUST 19, 2006

If you were smart and started a business blog you can use this to help bring down your e-marketing strategy. If you're e-marketing strategy isn't working, you may need to take a step back and either get some help, get some new tools or do both. The business blog to end all business blogs.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

JUNE 22, 2008

It would be a good idea to ask subscribers for their annual income before having someone in sales call them back. I hope that this post has been helpful and I should be adding some additional findings from my landing page workshop experience. Of course the Marketing Experiment people are right.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JULY 23, 2006

Keep wasting your time or get someone to help you (I'm available). Conclusions: Business blogs are about content and ratings that drive regular site traffic, brand awareness and sales. If you post on your blog but do nothing else no one will come to your blog. Shut this blog down ASAP as it's tarnishing your image. This is pure puke.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

MARCH 9, 2008

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! I visit many companies and I repeatedly see the same issues that revolve around marketing and sales are not being on the same page.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. Did you know that XYZ has increased sales 300% since using our product?". PPPS: Here are some related posts that you may find interesting: IBM Allows you to Chat With a Sales Representative Have you Thanked Your Customers Today?

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

What this does is begin or continue the relationship between the prospect and sales rep. The autoresponder should encourage the email recipient to contact the sales rep if they have any questions. Your marketing automation platform should also allow you to dynamically include the sales reps information as part of the autoresponder.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100