Biznology

JANUARY 17, 2018

There are enough hackers, trolls, and automation resources in our digital ecosystem to make possible to create a digital reality that does not necessarily reflect the analog world. There’s also some encouraging but timid movement by online titans like Facebook and Google to help consumers to separate the wheat from the chaff.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

JULY 23, 2014

Respondents were asked all kinds of questions about their buying, influences, media preferences, resources, the works. The vendor website is a top resource when conducting product research and honing in on a purchase decision. This fresh data confirms my long-held view that business owners value the help they get from their vendors.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

DECEMBER 24, 2013

There are big long crisis response and reputation management lists that some very smart people are sharing all over the blogosphere, none of which would really have helped in this case. Most of the time, it is contained to the PR and communications industry; however, this was the most perfect of storms. And, it happens.

Social Media 80

Social Media Media PR Work Management 80

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. Lessons in persistence.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

FEBRUARY 20, 2017

Information is one of the most important resource any organization has. Efficient handling of these resources within an organization can be ensure by the use of knowledge base. These benefits are tied to the internal knowledge base, but the use of an external knowledge base can prove helpful in strengthening client relationship.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Sure, they might help Google crawl and index your site, but the conventional wisdom was they didn’t pass much link juice—that mythical substance that results in actual ranking benefits. Why is this important?

Google 80

Google Ad Building Domain Blogger 80

Biznology

AUGUST 7, 2017

Change everyone’s personal success: Online actions are turned into embedded triggers designed to auto-display the world’s best knowledge, tools, resources, and commercial options for that step. It will help many people-first companies use it to remain leaders. Hum it: do-be-do-be-do.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

JUNE 28, 2013

If you want to beef up your online profile, you might do better to focus on contracting a service provider to help you do so. Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. Just remember, going cheap won’t help. Press Releases. Blog Posts. Email Marketing.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And, who knows what digital PR and ORM will be called in the future? Why, you may ask, does it play dumb? Another example is a service I offered which cleaned bad search engine results off of Google.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JULY 19, 2017

Tools and resources make all the difference when establishing and scaling a social selling program. Mindi Rosser is a social media strategist, who specializes in helping brands, businesses, and people look great online. Develop a social selling system that works for your business.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

AUGUST 28, 2017

Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth. With coopetition a leading cloud vendor could help this expand rapidly to make their big competitors decline.). But when publishers explore new roads they discover big new disruptions of their own.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

JANUARY 17, 2011

As part of the interview and kick-off with the client, we carefully develop copy, resources, assets, and collateral the same way a lot of you teach copywriters to optimize their copy. So, that's the reason I am lucky enough to be the newest Biznology blogger. The social media-sphere is too crowded. Being beautiful is only the first step.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

FEBRUARY 15, 2019

When a customer is at the point where they are actively seeking you out online, everything that they find should elevate your brand and provide a responsive and helpful experience. If the scale becomes completely unwieldy there are agencies and tools that can help you with this. Your Digital Footprint. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

NOVEMBER 9, 2017

Make it about how you’re helping others, not all about yourself. The goal of this section is to showcase your subject matter expertise and how you are able to translate that expertise into helping your target audience. You want to address what your company does and how they help their customers/users/clients. Use them all.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Biznology

NOVEMBER 24, 2014

Finding a good resource that achieves results is like hiring a good electrician, plumber, or auto mechanic. This occurs through a blog, newsletter, PR releases, and social media sharing. Did this help you understand what makes a great SEO proposal? Find the right one and and you’ve found an invaluable asset. How do you know?

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

JANUARY 17, 2019

With a little effort and perhaps some outside help, you can eliminate those frustrations by finding the right metrics and looking at them a little more deeply. You may, in fact, need to create proxy metrics to help you bridge the gap. We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

MARCH 3, 2016

That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. Nevertheless, the vast majority of PR pitches I receive today look about the same as they did in 1995. This attitude sells PR short. What a missed PR opportunity!

PR 80

PR Media Tips Public Relations 80

Biznology

NOVEMBER 7, 2016

The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process. or “Subscribe to Our Channel!”. Create a video gallery.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

DECEMBER 13, 2017

One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. You don’t have the internal resources (manpower and budget) to put behind an effective social media program. I’m glad you asked!

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

AUGUST 21, 2017

This Media 2025 Exponential Roadmap gives publishers and media critical elements they need for victory: You see what’s coming while you still have resources, talent, communication channels that reach everyone, and are early enough to act.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

DECEMBER 10, 2010

This is the equivalent of a tectonic plate shift in the earth because Google is just awful when it comes to helping people with their products. Originally, they were supposed to be a way for people to have some kind of resource that could talk to help with Place Page issues. That's not help, that's PR.

Google 80

Google SMB Adsense Paid Search Agency 80

Biznology

OCTOBER 16, 2017

If active knowledge is used, embedded guidance helps users reach immediate successes, which can start universal prosperity that includes everyone. Mother Nature: Restored, natural, and healthy ecosystems surround you, with appropriate products delivered by connected consumption, and active knowledge guidance to help develop that world.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

JANUARY 6, 2014

What are the on-page and off-page factors helping certain content rank so well? If you are using GA, here is a custom report to help you focus specifically on Google organic traffic. My advice is to use your PR and social resources to continue to identify and develop mutually beneficial partnerships in your industry.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

OCTOBER 30, 2012

The content can be created by your PR team or by a third party, be it a journalist, a blog, a press release, an interview, or as a resource to the mainstream media. Only 20% needs to be shamelessly self-promotional content. And, to be honest, just hire a social media services company — authentic voice?

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

AUGUST 11, 2016

He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”. They are building a following and establishing their brand as an expert resource with the content they are sharing on their LinkedIn company page.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

OCTOBER 29, 2013

This resource, time, and money-expensive strategy might not work very well any more. Arguably, in the past, Google has never prioritized web sites but rather high Page Rank (PR) pages; however, there are clues that authors, rather than inbound links, are going to be what move websites to the top spots on Google.

Google 80

Google Youtube Blogger Domain 80

Biznology

SEPTEMBER 4, 2015

Media monitoring and media intelligence can help you target smaller segments of your social followers to create specialized campaigns that have a larger ROI. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

JANUARY 6, 2016

Amanda Kahlow represents the newest generation of B2B marketers, as a pioneer in deploying “intent data” to help marketers get visibility into pre-funnel tech buyer behavior online. Charlie’s team has helped uncover and take to market scores of data files of great use to B2B marketers. You inspire the rest of us, Jim. Thanks, Charlie.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

MAY 7, 2019

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. The nightmare of PR people everywhere. Buyers are searching there.

Work Management 132

Work Management Marketing Management Advertising Channels Peer-to-peer 132

Biznology

APRIL 17, 2017

Go back to your strategy (ideally with one or two other employees) to help you come up with an employee advocacy component. It’s to help you identify one or two leaders within your company and show them how to take the reins, whether they’re inside or outside the marketing department. What a good employee advocacy program looks like.

Social Media 143

Social Media Paid Search Agency Companies Media 143

Biznology

DECEMBER 29, 2015

The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

SEPTEMBER 25, 2017

You go to work instantly with each of them because each shared space has all that team’s tools and resources open to what you do with them, for instant-use together. Its “next best steps” help everyone succeed directly and rapidly. Each is an always-on digital environment that includes people, places, tools, resources, and more.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Biznology

APRIL 10, 2014

For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. Designating an editorial manager will help with ownership. And how well are you measuring this spread and its impact near and long-term?

Paid Search Agency 80

Paid Search Agency Optimization Process Work Management 80

Biznology

DECEMBER 31, 2012

In scrum–an agile methodology used in my company (IBM)–the product owner manages the product backlog and helps the team build doable stories and tasks in two-week “sprints.” The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams).

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

FEBRUARY 12, 2013

I learned this in my 20s: people like being asked for favors, asked for help. Asking for help doesn’t make you look weak, it makes you look resourceful. And, generally speaking, people love helping, especially when helping you is easy for them (most things that are hard for me are impossibly simple for folks I know).

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

AUGUST 12, 2014

I am sure I would be eaten alive, especially if anyone found out I was a PR and marketing professional — a shill. But I really love Secret — I can’t help myself. It was a real secret, though it was more of a expression of “holy crap” than a call for help, intentionally. I was amazed.

Communities 80

Communities Blogger Facebook Google 80