Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Let’s dive in and see how content marketing can help your HR department achieve key business goals. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters. App Notifications. Content Marketing.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Simple, straightforward messages will position your company as helpful rather than invasive or salesy.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Hinge Marketing

JUNE 14, 2021

In short, it helps establish you as a thought leader in your space. This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. White Papers/Executive Guides . Industry Newsletters. Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

AUGUST 12, 2021

While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity. It supports a larger content ecosystem. The post What Is Thought Leadership, Anyway?

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

MARCH 31, 2023

For example, DevOps and sales topics can help you better understand your stakeholders. Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture.

Work Management 94

Work Management Marketing Management Training Vendors 94

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed You may update your resource center to make the content easier to find and binge.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Branding 81

Marketing Insider Group

JANUARY 27, 2020

Although you can engage the services of a content marketing agency if you need a little help in some areas, you can get started for next to nothing. There are a wealth of free or low-cost tools that can help you get your content strategy off the ground, as digital marketing expert Neil Patel points out.

Startups 334

Startups Marketing & Strategy Marketing Strategy Content Marketing 334

Tiecas

OCTOBER 30, 2023

This tailored approach replaces the ineffective ‘one-size-fits-all’ method, helping you make a more personalized connection that fosters trust and loyalty. By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Contently

APRIL 23, 2020

As marketers, our top priority right now should be helping our audience overcome the challenges they face. If you’re in finance, help people take advantage of every financial program available to them right now. If you’re in healthcare, follow GE’s lead and share important innovations that can help fight the disease.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Only B2B

NOVEMBER 23, 2021

A large percentage of marketing efforts and resources are wasted when sales and marketing teams are not synchronized. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. we’d be happy to help. Contact Only-B2B today.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Content Standard

AUGUST 31, 2021

A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content. Graphic CTAs—like banners and buttons—may invite visitors to download free resources or sign up for demos.

Top of Funnel 102

Top of Funnel Best Practices Newsletter Banners 102

Vision6

JUNE 6, 2023

Here are some quick solutions to help you build your email list from scratch! This also opens up more opportunities to send follow-up emails with help links and resources about their new product or service. This not only helps strengthen your reputation as a brand but your relationship with your customers as well.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Outreach

APRIL 22, 2021

No matter the new trends, promotional sales, or competitor promise, customers are 23% more likely to spend money with brands they trust. By investing both money and resources in improving customer experience and engagement, you can build your company's success on a loyal customer base that is willing to grow with your business.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

markempa

AUGUST 2, 2016

To do that, you need to ask a question that helps you understand their motivation : What question were you hoping to answer by downloading our white paper or what motivated you to download our white paper? Find content — such as articles, blogs, and white papers — that addresses these issues.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. Newsletters. Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Hinge Marketing

MAY 23, 2016

8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. A helpful reminder about the importance of reminders. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

PureB2B

NOVEMBER 10, 2021

Examine each one carefully in light of your company’s revenue, resources, marketing objectives, and competitive environment. Chatbots can potentially help to generate a lot of leads. Develop a High-Value Newsletter. This means taking a look at what lead generation even means for your business. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Examine each one carefully in light of your company’s revenue, resources, marketing objectives, and competitive environment. Chatbots can potentially help to generate a lot of leads. Develop a High-Value Newsletter. This means taking a look at what lead generation even means for your business. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Sana Commerce

FEBRUARY 21, 2023

Website personalization can inspire customer trust and help make buying decisions uncomplicated. Personalization can help alleviate this feeling by filtering information and letting your customers see only what’s relevant to them. This can help your clients by providing them a space to save their thoughts and interests.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Stevens & Tate

AUGUST 29, 2022

The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design: Analyze your current website. A UVP helps you stand out from the competition. Identify your UVP. Keep buyer personas in mind.

Marketing Websites 81

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 81

ClearVoice

AUGUST 29, 2022

Here are some reasons to prioritize scaling content in your next promotional boost. If you are in a highly-competitive industry, one of the things that can help you stand out is quality content that’s more engaging and informative than other brands in your niche. Promote and repurpose. What is content scaling?

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

ClearVoice

MARCH 15, 2023

Quality content promotes audience engagement and brand awareness. A content strategist helps plan, develop, and distribute your content. Organizing human and other resources to develop appropriate content. These require the help of a content marketing manager. Hiring content strategy help does mean a financial commitment.

Work Management 52

Work Management Marketing Management Cost Service 52

Webbiquity

FEBRUARY 2, 2011

Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • by demonstrating how smart and helpful you are). • It helps move a prospect along the buying cycle. E-newsletters, blogs and white papers are among the most popular types of content.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? Main Barriers to Content Marketing: Time, Knowledge, Resources. The responses indicated the top three barriers to content marketing were time, resources, and knowledge/experience, in that order.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

NuSpark Consulting

SEPTEMBER 7, 2016

Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. Your job is to help the not-a-minute-to-spare CIO look competent and keep a firm hold on his job. To do that, you need to help him where he’s weak — building the business case for technological change.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. AMEX has developed the media property called OpenForum which is a CEO Boot Camp designed to help women business owners. Or should I say, it’s potential buyers.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Newsletters. Writing about ideas (especially ones that challenge the status quo) help you stand out as a tangential thinker. Blog posts. Testimonials.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Content Standard

JULY 11, 2019

I helped them narrow down this focus from broad to webinar-ready by: Getting specific: It’s important to choose a topic that’s specific enough to appeal to an audience. The best webinar promotions plans are “surround sound.” Creating a special promotional piece for sales to help draw in prospects.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. What should they promote? Promote white papers / eBooks / reports for lead generation. “help desk software&# instead of the product name).

ROI 100

ROI Generation Advertising Agencies Case Studies 100