Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 178

Paper Case Studies Case Study Work Management 178

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Content transcends marketing. A well-crafted content strategy isn’t just about campaigns and conversions. Powerful content helps break down silos and fosters a culture of collaboration and shared purpose. Ready to Integrate Content?

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” It’s also important to look at factors outside of the piece, such as your promotion strategy and timing.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Trade Press Services

MAY 6, 2024

Choose the Right Shows Attending and exhibiting at trade shows require a significant investment of resources. Select shows that allow for adequate time to prepare internal resources and promote your attendance to clients and prospects. Choose shows that match available financial resources. Consider timing.

Trade Show 82

Trade Show Marketing Management Planning B2B Thought Leadership 82

The Point

APRIL 19, 2017

Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates. Let’s be clear here – we’re not saying you should convert your white paper into sales collateral. Are the topics and stats current—no more than a year or so old? There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications. Final Thoughts.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Only B2B

MARCH 13, 2024

It’s the best-promoted content that wins.” Consider the time and resources spent on research, writing, editing, and design. Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels. “It’s not the best content that wins.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

The ROI Guy

MAY 15, 2012

To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.

Paper 40

Paper Enterprise Management Mobile Marketing Sales Qualified Leads 40

Marketing Insider Group

MARCH 29, 2021

From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate. Having a content platform on which you can store all your topic ideas and research notes makes it easier for your writing teams to find relevant resources to cite in their content.

Planning 361

Planning Paid Search Agency Content Marketing Advertising Agencies 361

Tiecas

MAY 17, 2024

Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. They often look to their suppliers to fill the gap as in-house resources dry up due to retirements and cutbacks. This is where a Strategic Roadmap comes into play.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Content Standard

AUGUST 12, 2021

While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity. It supports a larger content ecosystem.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Hinge Marketing

JUNE 14, 2021

This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Webbiquity

MARCH 7, 2023

Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team. What does the outline (of the eBook, or white paper, or video script, or whatever) look like? What channels are likely to be most productive and cost-effective for promoting it?

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ClearVoice

OCTOBER 26, 2022

Social media: Social media will be your mouthpiece for promoting your blog and other content. This is the time to provide “free” content that will serve as helpful resources for your target audience. White papers: A white paper is one of the most in-depth pieces of content you can offer your audience.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. Assess competitor strategies, your brand strength & quality and level of internal resource to decide your program strategy. To download the full white paper, click the button below.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Inadequate resources. Producing high-quality and relevant content isn’t easy, let alone producing it consistently.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services

MARCH 18, 2024

Once the book is published, it will be necessary to promote it to target audiences, which requires an additional investment of time and marketing skill. Self-published authors retain full creative control over their books’ content, design, and promotion. Additional time is required for editing, design, and production.

Marketing Proposals 100

Marketing Proposals Thought Leadership Distribution Eye-Tracking 100

BOP Design

MARCH 22, 2021

Unfortunately, there are a lot of firms out there who use their company blog to purely promote their own services and offer little to no value to their target market. If a blog post is a pure promotion, it’s not thought leadership, it’s a sales piece. Read more: Email design trends for 2021.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Instead of prescribing TOFU, MOFU or BOFU content, provide a resource center where all the content is freely available. Verdict: No new tech needed You may update your resource center to make the content easier to find and binge.

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Brand Identity 101

Sana Commerce

FEBRUARY 19, 2023

However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. A second consideration is that an EDI system is not a tool used to promote new product information or offer a full catalog of items for sale to your clients.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Heinz Marketing

JANUARY 25, 2023

As the economy continues to recover from the impact of the pandemic, many businesses are being forced to re-evaluate their marketing budgets and make difficult decisions about where to allocate their resources. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

Lead Liaison

OCTOBER 25, 2016

The next step is to promote your webinar! Promote the Webinar. Think out of the box, get help from companies in your network, and promote the event through other channels. Here are some suggestions to maximize promotion of your event: Issue a Press Release at least two (2) weeks prior to the webinar. in the Press Release.

Webinar Metrics 48

Webinar Metrics Promotion List Brokers Lead Liaison 48

Martech

MARCH 31, 2023

Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture. Common offerings include webinars, white papers, user communities and user conferences.

Work Management 113

Work Management Marketing Management Training Vendors 113

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. The need for next-gen healthcare solutions is greater than ever. What I Love Becker’s is its own universe of content and events.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. Building a strong content distribution and promotion strategy It’s not enough to produce engaging content.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. You become a go-to thought leader and resource.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform.

Social Media 62

Social Media Work Management Tools Media 62

Pam Didner

AUGUST 16, 2020

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. Chaos, unrealistic goals, missed deadlines?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. Give your email subscribers and loyal customers a resource they can use the entire year.

Startups 323

Startups Marketing & Strategy Marketing Strategy Content Marketing 323