Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. What should you ask for?

RFI 80

RFI RFP Marketing Proposals Vendors 80

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. The proposal helps you sell your product or service rather than your business itself. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Know exactly what you need? State the problem or need.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. People read How to Guides to learn how to do things.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. With the hype cycle at full throttle, maybe a little straight talk would help. A few can help me immediately and I may want to learn more. First, what is intent data? So we’re not against it.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

MARCH 5, 2021

And that’s why we’ve built this guide to help you in your research efforts. A Tool to Help You 3. Are you looking to help marketing with video management and data collection? Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 72

Twitter Studies RFP Social Networks 72

Hubspot

DECEMBER 9, 2020

That makes the salesperson an important resource — one that can help a prospect both understand and react to their situation. In most cases, it helps to support your description of "what" the product is with an idea of "why" it will be valuable. It might be helpful to consider these questions: How is life easier with your product?

Work Management 94

Work Management RFP Phishing Bundling 94

SmartBug Media

APRIL 5, 2021

Photo credit: HubSpot. A few days after that, send them an RFP Checklist. Remember, your goal is to be helpful and to provide visitors with relevant information that helps them solve a problem. In other words, your goal is to equip website visitors with the information they need to solve their problem.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Hubspot

OCTOBER 9, 2018

In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal). Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. If they've sent you an RFP, make sure you read it carefully so you know exactly what they're looking for.

Examples 97

Examples Terms and Conditions RFP Tips 97

Hubspot

APRIL 26, 2023

But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson. And even if you turn down an RFP, that doesn’t mean the opportunity is lost. "If If your product won’t help the prospect, you’re obligated to walk away.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Vidyard

MARCH 5, 2021

And that’s why we’ve built this guide to help you in your research efforts. A Tool to Help You 3. Are you looking to help marketing with video management and data collection? Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hubspot

AUGUST 21, 2020

Instead of overwhelming customers with every bit of information about your product and its features, outcome selling helps you deliver the exact details your customers want to hear — and as a result, they’ll be more eager and ready to buy. Outcome selling will help you do this and can even produce better results.

Product 91

Product RFP Customer Satisfaction Work Management 91

Launch Marketing

JANUARY 24, 2018

By the time the RFP is out or before they ever talk to your sales team, their decision will likely already be made. Differentiates you from your competition and helps you stand out from the crowd. This is where having a marketing presence really comes in handy. How does your company stand out against its competitors?

Organization 54

Organization B2B Marketing Planning B2B 54

Hubspot

JUNE 28, 2016

With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. If you are not putting yourself in front of them on that digital screen with valuable information that catches their eye and helps answer their questions, you most likely will not be discovered.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

NOVEMBER 5, 2019

All suppliers receive the same information — Because all sellers are responding to the same request for proposal (RFP), everyone receives the same information from the buyer, leveling the playing field in competitive markets. A reverse auction must start with either a request for proposal (RFP) or request for quotation (RFQ).

RFP 49

RFP Paid Search Agency Marketing Proposals Pricing 49

Terminus

OCTOBER 26, 2018

HubSpot found that 61% of marketers say generating traffic and leads is their top challenge. It’s similar to receiving a request for proposal (RFP). When you receive an RFP, it typically means a competitor has already been working with the account and helped the buyer put the RFP together.

RFP 20

RFP Sales Qualified Leads Leads Lead 20

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Brian Halligan, CEO and Founder of HubSpot. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. Jill Konrath, author of SNAP Selling.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Attendify

AUGUST 7, 2019

The Guru Empower conference was created to help bring customer-facing leaders together around how to best empower their teams. We also looked at whether Empower helped accelerate the sales cycle of existing opportunities and affected our win rate. Anderson, Guru: HubSpot is our marketing automation tool. Image courtesy of Guru.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. This can indicate what information visitors are most interested in, helping to inform what pages or types of content you should focus on. How Hinge Can Help. Content marketing is red-hot.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

FEBRUARY 8, 2023

Instead, AI tools can help your team save time and put more energy toward selling. AI can help your team track all your prospects, wherever you find them. A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. Gathering information from multiple platforms.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

SpotMe Blog

JULY 21, 2023

We’re here to help you find the best event registration to help you achieve your event goals. What Is Event Registration Software and How Can It Help You? Event registration software helps event organizers manage attendees for conferences, congresses, satellite symposia, investigator meetings, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. Since finishing the migration I''m much, much happier, and if I can help someone else who is in that situation, then I’m happy to help.”

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Hubspot

APRIL 29, 2014

Instead of worrying about the quantity of primary CTAs on your page, think about the quantity of primary CTAs on your page that help you meet the goal of that CTA. If you''ve also had the same design for a bit, consider a refresh to help improve your CTA clickthrough rates. We''ve had this gray design for a bit. They didn''t.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

JULY 20, 2016

Step 2: Help the new CMO get to know your agency. While you may not have a history with the new brand leader, you can increase your chances of retention (and preempt an RFP or agency change) by consciously and proactively addressing the six reasons for change early on in the relationship. How often would they like to meet?

Advertising Agencies 28

Advertising Agencies CMO Paid Search Agency Ad Agencies 28

Hubspot

JANUARY 18, 2014

This post will help you decide , and this RFP will help you with the purchasing process. If you''re considering automation, consider whether you''re really ready for it. Believe it or not, not everyone should invest in the technology quite yet.)

Marketing Automation 28

Marketing Automation RFP Automation Resources 28

Hubspot

MAY 7, 2014

When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. But creating a way to make it easy for your blog readers to subscribe to your blog through the blog comments form can be extremely helpful.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I humbly submit a few practical ideas to help you become a time-efficient blogger. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010 We’ve been on both sides of the procurement process and have seen more than our fair share of RFPs. Maybe it will help you too!

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

JANUARY 30, 2013

With the convergence of pressures on marketers, it’s more important than ever that you find vendors (or better yet, partners) who understand your objective and have the technology, tools, and support to help you achieve your big, hairy, audacious marketing goals. Here are some ideas on how to optimize the RFP process to work for your company.

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. This question does not help you choose the right vendor.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Sprout Social

JULY 20, 2022

Pro tip : Outlining these concerns in a social media RFP helps vendors to remove themselves from your process if they can’t meet your security needs. As you move through vendor evaluations, this will help you identify which software will be most able to meet your needs. Your priority integrations. Lead generation: Marketo.

Enterprise Management 79

Enterprise Management Digital Asset Management Work Management Social Media 79

SpotMe Blog

JULY 13, 2023

It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals. And they even help you track how many people attended a session, which content they interacted with, and whether they networked with others, for example.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Customer Experience Matrix

SEPTEMBER 23, 2010

This helps business owners who need to generate revenue as efficiently as possible. Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.) These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. The replies are rolling in from the survey of vendor features that I mentioned last week.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Hubspot

MARCH 9, 2015

One great way to do this is to have the marketing team talk about the number of leads they generated and the amount of revenue their efforts helped generate for the company. And if you are a HubSpot customer, learn how you can report on revenue using HubSpot ! Helps You Discover the Revenue-Generating Channels.

RFP 28

RFP Paid Search Agency Allocation Marketing Automation Services 28

Hubspot

DECEMBER 28, 2015

3 Tips to Help Marketers Save More Time. Need help identifying and organizing key performance indicators? In the past couple years, there has been an explosion of different marketing software that can help solve almost any problem you run into. This chart helps to prevent that. Every marketer is different. Not Important.

Budget Management 28

Budget Management Spending Work Management Marketing Management 28

Hubspot

OCTOBER 26, 2015

and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. Because what it means to you will help us deliver on your expectations. The familiar SWOT analysis can help, actually. When to Ask for Help Developing Your Corporate Identity.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28