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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management.

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MarTech Plot Lines for 2021

Customer Experience Matrix

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. We’re committed to maintaining and further securing the privacy of both our customers and those with information in our database.

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Making the case for social media management for law firms

Oktopost

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts. Human/Employee Error.