Marketri

MARCH 6, 2024

Gain Visibility Within Trade Associations When I started Marketri, I was an unknown in the tight-knit Philadelphia and Bucks County communities, having only moved to that area from Maryland two years prior. Messy books = messy business. It’s not a good look. It’s easier to get business when you’ve had business!

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Biznology

MARCH 9, 2020

This customer message is a part of the communications equation as companies put together crisis communications plans. Without consistency in communications during a crisis, three things can happen with employees: Difficulty focusing on the business Rumors that are hard to ignore, and Increased anxiety.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. One of my favorite business books is “ Who Moved My Cheese ?” by Spencer Johnson. by Spencer Johnson.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

Trade Press Services

JANUARY 21, 2024

Effective internal communication is vital to the success of any business. In addition to ensuring an effective flow of information between employees, departments and other stakeholders, good communication boosts productivity, enhances employee engagement, and drives progress toward critical goals.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

Biznology

OCTOBER 30, 2020

This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses. “For our [Forbes’] fourth annual Just 100 , our partner Just Capital polled more than 110,000 people on the most critical aspects of corporate behavior. .

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Webbiquity

FEBRUARY 4, 2020

They can finally prove the value of their work in business terms and sit at the C-suite table with defensible ROI metrics. Security Risk Maps can be useful in virtually any facility, though initial interest has been strongest in heathcare, higher ed, schools, manufacturing, and retail. The Company. Year founded: 2018. The Inspiration.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

Zoominfo

OCTOBER 30, 2018

It’s no secret, technology has transformed the way businesses communicate with customers and prospects. In today’s blog post, we explain why in-person interaction remains critical to the modern sales process and we offer several tips to make the most of face-to-face meetings. Let’s get into it! Present your product in person.

Process 225

Process Zoominfo B2B Sales Skype 225

Zoominfo

APRIL 24, 2020

So, let’s start there. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. So, what were businesses focusing their efforts on? Top Business Pain Point? Glad you asked!

Work Management 227

Work Management Marketing Management Intent Data Business 227

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Because of social media’s real-time effect, it has become a useful and now essential tool for businesses to drive brand awareness and lead generation. So why is engagement important?

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Limit the number of participants to ensure effective communication. Make a special effort to get to know the new team.

Work Management 91

Work Management Brand Identity Branding Marketing Management 91

Martech

SEPTEMBER 14, 2022

Technology has become so deeply integrated into our world, and consumers are more willing to share their data. Although using digital technology has undoubtedly changed our lives for the better, it has done so at a cost. Screen-to-screen contact has become so much the norm that we often take this evolution of interaction at face value.

Peer-to-peer 87

Peer-to-peer Customer Satisfaction Interactive Marketing Privacy 87

Salesforce Marketing Cloud

FEBRUARY 15, 2024

First things first: You probably know what AI is, but you might still have questions about generative AI and what it means for your business. Rely on common, visible data AI can integrate and automate access to real-time customer data so employees can make informed decisions in the moment. What is artificial intelligence?

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Contently

MARCH 13, 2020

Over the past couple of weeks, I’ve had to figure out how to turn an in-person event into an engaging virtual event and navigate postponed speaking gigs and sponsorships. So, I figured I’d share some thoughts on how we can do our jobs well and responsibly amidst these changes. And a pandemic changes how we do that.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

Marketing Insider Group

AUGUST 18, 2020

Studies have shown that companies with “good” sales-marketing alignment achieve. Or so you think.). Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. 36% increase in customer retention.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Walker Sands

APRIL 10, 2024

Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently.

PR 52

PR Media Ad Building Word of Mouth 52

ClickZ

JUNE 8, 2020

30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. Too much personalization may lead to consumers feeling uneasy or “watched.”

Marketing AI 138

Marketing AI Paid Search Agency Planning Advertising Agencies 138

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. According to Backlinko , sharing buttons have increased the click-through rate by almost 160%.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Zoominfo

OCTOBER 30, 2018

It’s no secret, technology has transformed the way businesses communicate with customers and prospects. In today’s blog post, we explain why in-person interaction remains critical to the modern sales process nd we offer several tips to make the most of face-to-face meetings. Let’s get into it!

Process 130

Process Skype B2B Sales Cold Calling 130

ConvertKit

DECEMBER 8, 2021

My number-one secret to a good vacation? Now imagine having someone like that for your business. Good news—these people exist! They’re called virtual assistants, and today, I’m helping you understand what they are and whether you’re ready to hire one. What is a virtual assistant? What does a virtual assistant do?

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. History shows it over and over.

Service 133

Service Product B2B Conference 133

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Delivering sustainable business growth is a marathon, not a sprint. Not a task for the faint of heart. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. It’s the means by which hyper-personalization is proposed to be delivered virtually and in real life.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises. So, what’s on the up? In terms of location, 49.1%

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

NOVEMBER 10, 2021

To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization. Your marketing team is a linchpin for your organization’s overall revenue and business strategy. Your marketing team is a linchpin for your organization’s overall revenue and business strategy.

Work Management 135

Work Management Advertising Agencies Marketing Management Paid Search Agency 135

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Maintaining trust and credibility in a virtual sales environment. Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Heinz Marketing

FEBRUARY 19, 2022

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Leaders: This is exactly what ‘more communication’ should look like. People often discuss having more communication in the workplace, but many don’t actually know what this looks like or how it can be applied.

Conversion 97

Conversion B2B Marketing Personalization B2B 97

Martech Advisor

MARCH 17, 2020

Social distancing, while effective in curtailing the effects of the pandemic, can lead to loss of productivity, miscommunication, and lower business output. But sales and marketing teams that cannot (and should not) work in silos might have trouble communicating effectively and collaborating to get meaningful work done.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Martech

FEBRUARY 18, 2022

In the B2B environment, marketers have long played a critical role in the early stages of the sales process, when buyers are independently conducting research and forming the views that shape what vendors they consider and with whom they engage. Integrations with other business technology. Capabilities of sales enablement platforms.

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing AI 94

Hubspot

JUNE 28, 2022

It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. So you'll want to build a customer-focused model. Additionally, hybrid selling enables you to build a stronger team.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” 46% of companies anticipate hosting more virtual events in 2022 than they did in 2021. Fast forward to January this year and guess what?

Budget Programs 85

Budget Programs Marketing Budget Broadcasting Conference 85

Conductor

JULY 8, 2022

Dealing with business cases, procurement, infosec, and other internal processes can prevent you from achieving the value you need to reach—and surpass—your goals. This means ensuring your account is configured properly, aligning users to relevant use cases, and getting them trained from the start so you can hit the ground running.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

Salesforce Marketing Cloud

FEBRUARY 22, 2024

The good news is that field service is a dynamic industry, which means new opportunities will continuously arise. Our research found that 86% of decision makers at organizations with field service say it’s critical to scaling their business. Working in field service is both rewarding and challenging.

Work Management 52

Work Management Service Practices Tips 52

Salesforce Marketing Cloud

NOVEMBER 7, 2023

Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me). It starts and ends with a simple principle: Put yourself in your audience’s shoes, and give them something good. Building these relationships is critical to working more effectively together throughout the year.

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

ClickZ

SEPTEMBER 23, 2022

From its earliest stages, these solutions promised to revolutionize the way organizations could formulate and manage campaigns, track relationships, and drive new business acquisitions. While virtually every organization has invested in some form of marketing technology, most do not come close to optimizing the promise. The problem?

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

B2B Marketing Directions

JANUARY 29, 2022

Why Purpose Marketing Purpose marketing is the use of content in external communications that emphasizes a company's core mission and values, i.e. its brand purpose. A company's brand purpose essentially describes its "reason for being" beyond the basic business functions of offering products or services and earning a profit.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

SpotMe Blog

AUGUST 25, 2022

The same survey found that it takes 38% of event planners longer to host a hybrid event than an in-person or virtual event. . With hybrid event planning, you’re essentially organizing two events: a live one and a virtual one that blend together to create an interactive experience for every attendee. Let’s dig in! Live hybrid events.

Planning 98

Planning Practices Budget Programs Work Management 98

Hubspot

APRIL 15, 2020

For your business to thrive, it's undeniably critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well. Virtual office tours. Be human, and keep the personal touch. Knowledge (and resources) is power.

Hubspot 88

Hubspot FAQ Transparency Video Marketing 88