Marketing Craftmanship

MAY 13, 2020

But marketers who know how to craft an enticing subject line, and who can write effective copy, can break through the clutter. Snail mail, which for decades was blocked by executive gatekeepers, is now such a rare occurrence that personal letters often receive immediate attention.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Insider Group

MARCH 16, 2023

Instead of gatekeeping the technical SEO strategies that are their specialty, Moz makes them accessible for everyone. Check out our SEO Blog Writing Service to learn more, or schedule a quick consultation with me to get started! They break down would-be complex topics in ways average marketers can understand. The result?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. You can write all you want, but if no one accepts you as a contributor, you won’t get very far. Ensure they ignore your pitch by following a stale template and writing “Guest Post” as the entirety of your subject line. Your writing transcends their guidelines.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Writing Tips for Outreach Emails 1. The subject line is also your first opportunity to get past the influencer’s gatekeeper.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

ConvertKit

SEPTEMBER 23, 2020

Writing your first ConvertKit newsletter. Especially when that blank screen comes complete with a blinking cursor, that universal symbol that says you need to write something. Once you have that sales funnel ready, you only have to write your newsletters once. Step Three: Write to a very, very niche audience.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Litmus

FEBRUARY 6, 2023

I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping. There was definitely a sense of gatekeeping that was really intimidating to me, whereas the email community was so much more open because we were all just trying to figure it out together.

Communities 82

Communities Work Management Thought Leadership Design 82

Velocity Partners

JUNE 20, 2023

Maybe that’s a campaign for CFOs (even if you’ve never spoken to them before) or some enablement to help your primary audience have more persuasive conversations with a new cast of gatekeepers. On top of this, invite relevant experts and even clients to write guest blogs. Don’t rush. Survey your existing, most profitable customers.

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Savanta

MAY 15, 2017

Then, having reflected on your motivations, write a concise statement which details the overarching objective of the survey and the specific information you need to gather to reach this objective. Business to business decision makers are often hard to reach or protected by gatekeepers. First, stop and think.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

Sword and the Script | B2B

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

ClearVoice

OCTOBER 20, 2019

Writing can be a lonely profession, especially if you work remotely. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. writing Click To Tweet.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

ClearVoice

OCTOBER 6, 2020

Just because they can write doesn’t mean they have the time to write blog content all the time. Also consider using a provocative stat you’ve found as a writing prompt to see what they think of it and to draw out blog topics. By “knowledge people,” we are talking about individuals who are the gatekeepers of company knowledge.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Savanta

MAY 15, 2017

Then, having reflected on your motivations, write a concise statement which details the overarching objective of the survey and the specific information you need to gather to reach this objective. Business to business decision makers are often hard to reach or protected by gatekeepers. First, stop and think.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Martech Advisor

JANUARY 30, 2020

Facebook serves as a gatekeeper on that bridge. If the video belongs to someone else, look for it on Facebook and share it from the original owner’s upload,” Stelzner writes. ” writes Joy Gendusa, marketing keynote speaker, founder, and CEO of PostcardMania. Facebook may still have some value,” he writes.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Outreach

NOVEMBER 11, 2019

For purposes of B2B selling, a decision maker is not just the person who writes the check or signs the contract. A few, like gatekeepers, don’t necessarily make purchase decisions but are instrumental in facilitating--or slowing down--the buying process. 7 Gatekeeper. What Is a Decision Maker? 6 Champion/Advocate.

Process 40

Process Marketing Management Buyer Personas Gartner 40

ConvertKit

SEPTEMBER 14, 2020

He wanted to write about what he was feeling – enjoying something so much that even getting pummeled by waves felt worth it. So when Srini had an idea to write his next book and publishers kept rejecting it, saying over and over again, “Nobody's going to buy this,” he had an epiphany: I was like, wait a minute.

Opinions 77

Opinions Communities Creativity Television marketing 77

Schubert B2B

NOVEMBER 6, 2018

Having a trade publication publish an article from your company means editorial gatekeepers accept you as an authority in your field—and they are willing to position your writers as industry experts in their pages and on their websites. The former is a public relations tool, while the latter falls under advertising. Earned Content.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

ConvertKit

OCTOBER 21, 2020

It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Should I send curated links, or write something new every week? Can I use the same template for each edition, or should I just write text-only emails?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Webbiquity

FEBRUARY 23, 2021

We write a newsletter, and we typically have two to four events each month. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. Tom: Last thing: If people are interested in learning more about eCapital Advisors, how can they connect with you or with the company?

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Hinge Marketing

NOVEMBER 25, 2019

And by “partner,” they mean writing them a check for whatever they are selling. Topics are narrow slices of an issue: for instance, you could write or speak about the underlying sources of the problem, possible strategies for solving it or how the larger issue is likely to evolve in the future. You bet—and they were easy to close.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

ClearVoice

NOVEMBER 23, 2019

Being a woman of color, I felt encouraged to write something, say something, because, for the first time in my career, there appeared to be a sense of value placed on my perspective, which I had not felt when I worked at other mainstream media in the mid-1990s. How was I going to define my place in this space?

Storytelling 59

Storytelling Advertising Mediums Creativity Training 59

Schubert B2B

MAY 4, 2018

Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations. Some might say that press releases are as useful today as fax machines.

Press 67

Press B2B Blast Campaigns Public Relations 67

Schubert B2B

JULY 20, 2018

You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations. But what if you don’t have any news to share at all?

PR 69

PR Paid Search Agency Companies Public Relations 69

ConvertKit

NOVEMBER 20, 2020

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. You send an email. They read it.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Walker Sands

JUNE 17, 2021

We could write a book about this book launch campaign, and work to build a thought leadership platform for author and Affectiva CEO Rana el Kaliouby. The spark notes would say: when Rana decided to write and launch her memoir, Girl Decoded, she knew she had an opportunity to lead conversations beyond her personal story. Award: Merit.

Marketing AI 52

Marketing AI Paid Social Agency Advertising Agencies Paid Search Agency 52

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Sprout Social

JULY 19, 2022

I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. When you write your copy, customize your hashtag placement according to each platform’s guidelines. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Keep in mind that hashtags are hyperlinks.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Chris Koch

NOVEMBER 12, 2010

Gatekeeper. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. If your subject matter experts don’t want to write, use other types of media to populate the blog such as videos and podcasts. Or interview them and ghost write the posts. What do you think?

PR 100

PR Peer-to-peer Press Public Relations 100

Hubspot

JUNE 20, 2018

Asking for gatekeepers’ assistance up front can prevent a hang-up later. Note that I didn’t write “using a script.” How to fix : Mispronunciation is the number one reason prospects hang up on reps , and it’s impossible to recover from. Being overly familiar. Sounding scripted.

Rules 97

Rules Click Rate Impressions Training 97

Content Standard

JANUARY 3, 2019

The gatekeepers still decide when to share content with audiences, even if a message is meant to be more beneficial than promotional. “Many brands build communities around concepts that are entirely irrelevant to the audience they’re trying to reach,” writes Richard Millington in his book Buzzing Communities.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Schubert B2B

NOVEMBER 20, 2017

That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations. Of these, print and digital media relations are an important part of B2B PR.

PR 54

PR Ad Building Media Tips 54

Parse.ly

AUGUST 25, 2022

They are gatekeepers who serve as a dedicated data-producing function for larger teams of end-users, like a newsroom. For example, this morning I’m writing reports for department heads about audience patterns over the past week. Whatever you decide, put it in writing. Analytics access.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Sales Engine

OCTOBER 16, 2015

It’s because they used to be the gatekeepers of the information compiled about their subscribers. Good writing and pithy headlines are the key to success. Magazine business models have always been about their database. Remember when we used to buy targeted sales lists from magazines? Of course there are!

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Schubert B2B

NOVEMBER 20, 2017

That’s because when they are done well, it means editorial gatekeepers accept your company as an authority in your field. Lisa Goetz is a public relations executive at Schubert b2b, where she primarily writes content and manages media relations. Of these, print and digital media relations are an important part of B2B PR.

PR 48

PR Ad Building Media Tips 48

EveryoneSocial

APRIL 14, 2020

While they might be the gatekeepers, organizations need to consider activating employee content creators beyond their marketing department. Many might be writing blog posts, taking pictures, recording video or other forms of medium on some consistent basis.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Convince & Convert

APRIL 29, 2011

This is an era without information gatekeepers, and every company needs to think of itself as its own TV station, magazine, and newspaper. And popular author, Ian Fleming, would take breaks from writing his James Bond novels and come here from his house, Goldeneye, to enjoy the amiable company and gourmet fare.

Work Management 118

Work Management Fulfillment Marketing Management Youtube 118

chiefmartech

JANUARY 30, 2017

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. I know I can do the job, but how do I get past the gatekeepers who don’t “get” martech? Dear Erica, I am interviewing for a martech role. Anna, New York. You’re in a fairly new field, though.

Marketing Proposals 40

Marketing Proposals CMO Click Rate Conference 40