KoMarketing Associates

JULY 14, 2021

However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. They want Martech that helps them leverage data and customer intelligence to grow revenue.”. The Impact of COVID-19 on Martech Investment.

Spending 292

Spending Budget Programs Gartner CMO 292

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 115

Marketing AI Peer-to-peer Paid Search Agency Ads 115

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. There are implications for the marketers’ back-end data processing systems and resource requirements.

Enterprise Management 118

Enterprise Management Paid Search Agency Planning Marketing Management 118

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. As the complexity grows, good sales reps still play a vital role, helping buyers find the signal through the noise.

Gartner 45

Gartner Tools B2B Sales Comparison 45

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. That’s why we come alongside our customers, share our expertise, and ensure they have the training and resources they need to get the most out of Demandbase One.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Marketing Insider Group

APRIL 26, 2021

Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times. This can help you fill gaps and cost-effectively strengthen your team.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. The blog has some wide ranging content and includes a section on career-related information for the industry professionals with education and training resources.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. Other research by Gartner explored what factors drive growth from existing accounts and how marketers can support this objective.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. They also incorporate functions that help marketing collaborate with sales.

Digital Asset Management 113

Digital Asset Management Enterprise Management Work Management Marketing AI 113

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. The market research you’ve performed will also help you develop new goals and navigate old ones.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Business Brainz

FEBRUARY 15, 2022

To help in defining target audience along with attracting higher quality leads, companies spend a large chunk of their budget on data collection. The post How can Insight Reports help B2B Marketing Campaigns? Not necessarily string of numbers and charts. But insight that is drawn from data to leverage for marketing efforts.

Marketing Report 52

Marketing Report B2B Marketing Campaigns B2B 52

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here’s our guide to help you get started. This external perspective can help you align your strategies with broader market shifts.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Paid Search Agency 106

Paid Search Agency Advertising Channels Gartner Amazon 106

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. Measuring the effort content marketers put into campaigns — the time spent, resources used, and team members involved — gives more context to decision makers. Image: Gartner and Aprimo.

ROI 143

ROI Content Marketing Planning Gartner 143

Martech

SEPTEMBER 28, 2023

of the world’s biggest companies have adequate internal resources to take advantage of new technologies, with over half (52%) opting for a blended skills approach to AI implementation using in-house staff alongside external suppliers. Only 23.2% Dig deeper: What does the future hold for genAI?

Paid Search Agency 130

Paid Search Agency Domain Gartner Barriers 130

ANNUITAS

NOVEMBER 15, 2021

Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Few sales leaders are confident they can deliver against revenue goals (just 6% of Chief Sales Officers according to Gartner). Faster time to qualify. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

DealSignal

NOVEMBER 17, 2020

Good data improves productivity Budgets are tight and resources are scarce. You may not have the resources for manual data cleanup, and you may not have the time to delay your campaign. A reliable B2B data provider can save you time and resources by providing accurate, verified data that easily maps to your CRM.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. Being sure that your team is not frustrated with the tools will help to overcome some of these challenges.”

Paid Search Agency 106

Paid Search Agency Ad Building Advertising Agencies Planning 106

Martech

DECEMBER 28, 2023

Move to a hypothesis: We believe AI will help with this problem by doing ABC for us. End with a proposal/promise and results prediction: We will commit to providing resources to AI initiatives to increase a specific KPI by 10%. If you have no dedicated analytics, data, or development resources, now is not the time to jump into AI.

Marketing AI 118

Marketing AI Allocation CMO RFP 118

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. The Gartner survey revealed that two-thirds of Martech Leaders refresh their roadmap at least four times a year, with 14% indicating they refresh it monthly.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Answer a frequently asked question. Explain why we think the way we do.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Adobe Experience Cloud Blog

MARCH 23, 2018

Not only does Alexa help you turn on the lights, read your emails, or remind you what to buy at the grocery store, it also gathers data to continuously improve and add value. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% This explains why four in 10 CMOs knew more about AI than the average consumer (vs. Grow Your Market.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

The ROI Guy

MARCH 15, 2016

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. According to the survey of over 350 decision makers: > Almost three quarters (74%) say Providers focus too much on their product features and technology, rather than the benefits. >

Gartner 40

Gartner Demand Product Case Studies 40

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. When your downstream and upstream are not in synch, all of these resources are wasted. She has helped executives in 250+ companies grow via customer-centric, data-driven, outcome-based strategies, and is recognized as expert in Marketing Performance Management.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

JANUARY 26, 2021

Technology played a large role in helping workers transition to WFH, and that software will continue to wield influence in 2021. More than anything, the pandemic has taught workers that they can adapt to changes, and employees will carry this confidence forward. Coming soon: A new work environment.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Heinz Marketing

DECEMBER 10, 2023

Iterable describes themselves as “the top-rated AI-powered cross-channel customer communication platform that helps organizations to activate customers with joyful interactions at scale. Reporting: Iterable provides analytics and reporting tools to help businesses track and optimize the performance of their campaigns and various audiences.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Martech

SEPTEMBER 3, 2021

Ryan poses three questions to help you check your own interest in the latest novelty: Do I have a clear and defined KPI? Marketing budgets slashed in 2021: Gartner. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Allocation 117

Allocation Gartner Budget Programs Paid Search Agency 117

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? Increased efficiency: Manual tasks are time-consuming and resource intensive. Decrease page loading time for buyers, no matter where they’re located.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Content Standard

APRIL 23, 2024

In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. That includes highlighting how marketing helps the brand maintain its market position and enables the business to operate faster, smoother, or more efficiently. I’m here to help.

CMO 83

CMO Enterprise Management Planning Work Management 83

SalesIntel

DECEMBER 13, 2021

While suppliers were once the sole source of information about products and services, endless internet resources have sprouted. 77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner). Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. And buyers are turning to content marketing to help get those answers. In fact, 77% of marketing decision-makers confirm that buyers expect immediate answers.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111