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Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers . In the report, Gartner outlines the five phases of the Marketing Activity Cycle to guide for high tech and telecom providers in their major work activities. Gartner points to valuable resources to help marketers in each of these areas. The five phases are: examine, plan, execute, communicate and evaluate. While the 19-page report is full of useful content, the "examine" phase caught my eye.

In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads. On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises unfortunately do) or to be clients of analyst firms like Gartner or Forrester . It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized .

If you Google “remodeling” in Minneapolis, here’s what you’ll see: Is your business listed here? By now you’ve noticed the map – with local business results – that Google often displays at the the top of their search results. wondered how Google determines the ranking – who is A and who is J – for local business listings. You can check the “completeness” of your listing, and you can also post photos and video! A

hellip; Read more… Neil Stoneman | February 6th, 2009 | no comments Who needs editors? Google has dis-intermediated the content business. Google Suggest & B2B Content Marketing It’s funny, but oftentimes we marketers are our own worst enemy when it comes to marketing ‘ideas’.  Then I came across this cartoon in the… Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B.

On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google." While not a search MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report.

Several tools for prospect intelligence: Lead scoring provides real-time insights. Google alerts pull a wide variety of information to you. LinkedIn Groups and Answers can give you a quick read on viewpoints. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Sales rep feedback from the streets must be collected and factored into marketing programs. Customer interviews can help with understanding the true impact of issues. Customer service insights can help you learn what’s working and what’s not, as well

use Google Analytics and Sitemeter, and advise my clients to do the same. Prior to forming VAZT, Seamus worked in sales and strategic account management for The Hackett Group, a strategic advisory and management consulting firm in Atlanta, For Gartner, a research, advisory and consulting company in Stamford, CT and Cambridge Technology Partners, a web development company, prior to its acquisition by Novell. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts

For example: Pepper your content with keywords and phrases in the right places so it will have a better chance of being found when people are searching about the topic via search engines like Google, Bing and Yahoo. Merchandise free subscriptions to your newsletter and promote your blog on your website. Twitter about your blog posts or newsletter articles to get your content read by, and re-tweeted to, prospective customers. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Link to your enewsletter, blog, Tweets and linkedIn profile