Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Here are the most important things you should know to design an effective gamification strategy for increased employee engagement, social selling , and brand reach.

Social Media 181

Social Media Media Marketing & Strategy Peer-to-peer 181

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. It’s essentially a way to engage your audience. The concept of gamification will help draw in your audience.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Heinz Marketing

SEPTEMBER 10, 2020

Gamification is important during a pandemic because it’s a form of play, which becomes necessary for our mental health when our worlds have been turned upside down. But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as That’s priceless.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

seo.co

FEBRUARY 3, 2022

One solution to improving dwell time on your site and thereby your rankings is gamification. Are you ready to use games on your website to create breakthrough engagement with your visitors? Here we discuss how to use gamification to amplify your SEO & online marketing efforts. What is Gamification? billion by 2018.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Loyalty 109

Loyalty Touchpoints Mobile Marketing Interactive Marketing 109

Marketing Insider Group

JANUARY 15, 2018

From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. Chaos or opportunity. More […].

Advertising Channels 279

Advertising Channels Marketing Video Marketing Personalization 279

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We decided to consolidate the top 14 ways show organizers can increase engagement with attendees and exhibitors. Here’s the list: 1.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Optinmonster

JUNE 13, 2022

Are you looking for gamification marketing ideas for your website? Gamification marketing is a fun and easy way to boost engagement, conversions, and revenue. In this article, you’ll learn about the benefits of gamification in marketing and 8 engaging gamification marketing ideas to use for your business.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Marketing Insider Group

OCTOBER 2, 2018

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]. Of course you do.

Loyalty 205

Loyalty Top of Funnel Marketing Funnels Course 205

Marketing Insider Group

JULY 27, 2021

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps. and AR and VR content was all around us.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. The platform also includes approval workflows, engagement tracking and comprehensive reporting to optimize social media strategies. Get MarTech!

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Hubspot

NOVEMBER 22, 2023

Imagine if every business had this level of customer knowledge and personalization. Wouldn’t you want to make your customers feel valued? That's where Customer Relationship Management (CRM) software comes in. By integrating gamification into your CRM, you can make mundane tasks more enjoyable and drive better results.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. This method can be tedious and time-consuming, leading to lower engagement rates.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Lead Liaison

AUGUST 17, 2022

As an event professional, you should be well aware of event engagement opportunities that drive additional booth traffic and help broker new conversations at events. A number of interesting gamification companies have emerged in the marketplace, providing event activations and gamification solutions.

Ad brokers 62

Ad brokers Companies Lead Liaison Lead Capture 62

Litmus

DECEMBER 12, 2022

Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. By including social signals in email you can share the love from your customers with: Gamification. Asking people to vote to boost engagement.

Personalization 83

Personalization Webinar Metrics Urgency Marketing Forecasting 83

Valasys

NOVEMBER 28, 2023

Immersive Brand Experiences Immersive brand experiences in the Metaverse refer to creating rich, interactive virtual environments where businesses can engage with consumers dynamically and personally. By offering a unique and engaging virtual experience, businesses can foster stronger brand loyalty and a more profound brand recall.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Lead Liaison

FEBRUARY 28, 2023

Engage exhibitors to understand what item/object they’ll want to draw the attendee too to come up with clues. Once a Waypoint is scanned it instantly reveals points, an optional game to deepen the experience, or a smart form to collect custom data. Waypoints that are harder to find might be worth more value to the attendee.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. And we’re not just talking about “Hello %%first_name%%.”)

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Lead Liaison

DECEMBER 8, 2022

When preparing for your next event, plan to engage with your prospects. Let’s talk engagement: Event activations are becoming the new norm for enhancing interaction at in person and hybrid events. Activations, also known as Gamification, connect attendees with activities that combine fun with education and brand impression.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Contently

JUNE 28, 2018

That’s why gamification—the tactic of integrating gaming or gaming elements into a marketing strategy—has turned into a $2 billion industry. Instead of marketing with the typical product or service information, brands can creatively draw in potential customers with just the slightest hint of branding. Respect the narrative.

Brand Identity 121

Brand Identity Branding Lead Ranking Advertising Agencies 121

ClickZ

JANUARY 21, 2021

It makes it easy for a customer to visualize the product before purchasing. Digital packaging makes it more engaging and drives higher sales. Let’s discuss some of the ways augmented reality can change your digital marketing strategy forever: 1) Allow you to grab customer attention. Take IKEA, for example. would work for them.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Ontraport

DECEMBER 3, 2019

If this scenario sounds at all familiar, your parents tapped into the power of gamification. Gamification can easily be applied to your online course and has actually proven to increase engagement and drive referrals — that’s why so many companies are leveraging its power. Why gamification?

Course 98

Course Word of Mouth Marketing & Strategy Customer Satisfaction 98

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . Phygital marketing optimizes the experience for B2B customers as well.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

ANNUITAS

OCTOBER 7, 2020

In no particular order, I submit the following to you for the One-Hit Wonder Marketing Hall of Fame: Gamification. In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Oktopost

MARCH 14, 2023

As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. This allows them to limit which segments have access to which topics on the advocacy board, making the content more relevant and engaging for the advocates. How Is This Done?

Segmentation 75

Segmentation Marketing Management Differentiation Demographics 75

Martech

SEPTEMBER 26, 2022

Data segmentation of your customers should really come from your predefined brand narrative, believe it or not. Gamification. Gamification is a technique used to add game-like elements to other content. For instance, earning points, offering rewards and introducing contests are all examples of gamification.

Work Management 108

Work Management Marketing & Strategy Marketing Strategy Practices 108

EveryoneSocial

JUNE 15, 2021

Companies that do this well attract workers whose own values closely align with the organization’s, and they’re more productive and engaged employees as a result. This doesn’t only contribute to disgruntled employees, but it also negatively impacts employee engagement, retention, and advocacy. Related : Want to do gamification right?

Ad Building 95

Ad Building Work Management Education Customer Surveys 95

Outgrow

MAY 30, 2023

11 Powerful Customer Retention Strategies You’d Need in 2023 For a business to thrive in today’s competitive market, it must find sustainable ways to attract new customers. But, more importantly, brands need to keep existing customers coming back for more. What Is Customer Retention and Why Is it Important?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

DotDigital

OCTOBER 21, 2021

Read on to learn some of our favorite Halloween email tips and tricks to bewitch your customers. Gamification. Halloween is a great opportunity to send out some really fun and engaging emails. It’s the perfect time to utilize gamification and up your engagement. Build engagement.

Deliverability 59

Deliverability Design Intent Purchase 59

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector? Let’s delve into this captivating domain.

Loyalty 98

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 98

ClickDimensions

MARCH 16, 2022

Our customer feedback indicates a recognition-based approach can be extremely effective. There’s a reason gamification has become a hot topic – it simply works! Our customers using leaderboards are often surprised to see which employees exhibit competitive juices; it’s not just the usual suspects in the sales team.

B2B Sales 98

B2B Sales Newsletter Tactics Social Marketing 98

Valasys

FEBRUARY 27, 2024

In the fiercely competitive digital arena, where attention spans are shrinking and choices abound, your website isn’t just a placeholder; it’s the battlefield where businesses fight for user engagement and conversions. Incorporating interactive and gamified elements into your web design adds an element of fun and engagement.

Lead Generation 40

Lead Generation Design Generation Lead Scoring 40

SpotMe Blog

NOVEMBER 15, 2023

With the secrets to delivering successful engaging pharma product launch events in this guide, your product will hit the ground running. Choose impactful launch activities : A mix of live and virtual engagement is ideal. An interactive and personalized event app can boost engagement for all activities.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

TrustRadius Marketing

SEPTEMBER 28, 2022

Successful customer engagement is essential for any business that wants to survive and grow. Your marketing strategy should include a roadmap to optimize your customer interactions. This applies to both existing customers and potential customers. Effective Customer Engagement Strategies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52