Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 The typical B2B buyer performs approximately 12 online searches as research , according to Google. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. businesses $5.4

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Marketing Insider Group

JULY 29, 2020

You can read dozens of books and thousands of articles on how to improve SEO effectively , but for now, stick to what comes after SEO success: calculating the value of improving your presence on search engine results pages.

Top of Funnel 347

Top of Funnel ROI Lead Ranking Lead Scoring 347

Salesforce Marketing Cloud

APRIL 5, 2024

According to a 2023 Forrester survey, 60% of companies have “top-down” support to build accessible products, and 65% of software decision makers report they’re implementing accessibility testing tools. Any app that links to an Accessibility Conformance Report will be included in the new Accessible filter search results.

Design 98

Design Guidelines Forrester Barriers 98

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

KoMarketing Associates

JUNE 12, 2017

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. You can create hyper-specific company search filters in the ZoomInfo platform.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

OCTOBER 28, 2021

“This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. “The first step I take is to create campaigns to start driving these accounts to our website, “said Tabaran. Image: N.Rich.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

SmartBrief - Marketing

JULY 25, 2023

Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budget. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. In B2B, increases in spend were expected by a slightly lower percentage of survey participants in categories such display, email, mobile, paid search and SEO.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. Are they going to Forrester?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Search Engine Land ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Contently

OCTOBER 24, 2017

Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. On Search Engine Journal , writer Clark Boyd dug deeper into this topic by looking at the Consumer Barometer, a survey tool.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. We can reach them not just when they’re searching for Planful, but when they’re searching within the categories we want to play in.”. A different kind of B2B buyer.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Walker Sands

AUGUST 8, 2022

It means knowing their buyer journey — what makes them start to search for a new solution, how long they search, the red flags they’re looking for, their preferred research channels and more. While quantitative surveys can be time- and resource-consuming, they allow you to control the questions and audiences surveyed.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% In The 2023 Value of Enablement Report – a survey of more than 1,200 full-time sales, enablement, and customer success professionals – 9 in 10 respondents reported using enablement tech at work and, of those respondents, 99% say it makes their job easier.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% In The 2023 Value of Enablement Report – a survey of more than 1,200 full-time sales, enablement, and customer success professionals – 9 in 10 respondents reported using enablement tech at work and, of those respondents, 99% say it makes their job easier.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Nuvi

DECEMBER 16, 2019

Featuring guest speaker Faith Adams, senior analyst at Forrester, the webinar will cover how healthcare systems and caregivers can navigate today’s new customer experience (CX) reality in the Feedback Economy. WHO: Faith Adams, senior analyst, Forrester. WHAT: Webinar, “Re-imagining Customer Experience in the Feedback Economy”.

Webinar Metrics 40

Webinar Metrics Forrester Enterprise Management Brand Identity 40

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. The report also does a “deep dive” into organic search, paid search, and social media metrics. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

SmartBug Media

NOVEMBER 11, 2019

According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. Organic search is arguably one of the most valuable long-term lead generation strategies. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Martech

MARCH 30, 2023

Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. This is already impacting how search works, and that impact will continue to grow in the near future.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. It’s where I get to catch up with industry friends, long time clients and frankly geek out with my search peeps (yup I said search peeps). 1 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

B2B Marketing Directions

MAY 30, 2021

However, a LinkedIn search yesterday using the term "chief revenue officer" identified over 250,000 LinkedIn members with that job title. In a 2019 study report, SiriusDecisions (now part of Forrester) defined revenue operations as, ". That was up from 15% in the 2018 survey.

Work Management 52

Work Management Marketing Management Paid Search Agency Companies 52

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Moz’s The Search Landscape. The Search Landscape in 2017 from Rand Fishkin. They all provide important information for learning and development in today’s B2B marketing environment.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Buzz Marketing for Technology

APRIL 30, 2013

The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Think long-term. Test everything.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Because you need to be in all the places where your customers are searching for information and help them find it… Is there a gap? Why is Multi-channel Marketing important?

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Search data: It’s the holy grail of user questions. I love this simple overview by Moz on how to integrate search queries into your creative process.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136