SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Polls, surveys and Q&A features (with the option to moderate) to actively engage attendees. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

SpotMe Blog

JULY 28, 2023

You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute. And don’t ask for their opinion just once. equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. The remainder of 40% of the evaluation results was based on analysts ‘ opinions.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. They all provide important information for learning and development in today’s B2B marketing environment. We hope you agree. Salesforce’s State of Marketing. 2016 State of Marketing from Salesforce.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Hubspot

NOVEMBER 12, 2018

They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. They also write opinion pieces about retail, conduct their own studies, post industry events, have a job board, and produce their own podcast, Conversational Commerce. Forrester Retail.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. With as much as 61% of those surveyed indicating they would not recommend their providers.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Companies that provide an engaging, honest experience to everyone who touches their brand will be the ones that come out on top.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Read surveys, respond to reviews, do focus groups. 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext. There are too many players, stakeholders and opinionators in every organization. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. We formulate our opinions about companies based on our interactions with their people.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. And CXO buyers rely heavily on peers – both in collaboration and in comparison.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Vision Edge Marketing

FEBRUARY 21, 2019

Research by Forrester shows that a better customer experience drives improvement for three types of customer loyalty: willingness to purchase again, likelihood to switch to a competitor, and likelihood to recommend to a friend or colleague. For example, in the Motion project, the company held an opinion regarding battery location.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Adobe Experience Cloud Blog

AUGUST 4, 2015

During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Exo B2B

MARCH 29, 2018

They surveyed the hearts and minds of 1559 leaders from the largest companies in 106 countries across the globe, 37% in the USA and 5% in Canada. Five to ten years, according to Gartner, in opposition to Forrester. An ambiguous claim, in my opinion. Their conclusion?

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. This is a point worth considering. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. If you recall the word of Muhammad Ali who said, "impossible is not a fact, it is an opinion."

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

B2B Digital Marketer

MARCH 23, 2021

According to Grammar Factory , “34% of the entrepreneurs surveyed reported their earnings have doubled since the publication of their book.” Do you trust the opinion of a person with a book and why? I have published a few books of my own, and I am always seeking a way to make it easier. ” ( source ).

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. If you recall the word of Muhammad Ali who said, "impossible is not a fact, it is an opinion."

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Litmus

OCTOBER 1, 2018

Jason Rodriguez: Crowdsourcing ESP opinions can also be helpful. Chad: The data that we have on ESP dissatisfaction is from a poll that was run separately from our State of Email Survey (which is the same survey for which our State of Email Service Providers report is based).

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. It’s not about implementing every suggestion but letting your customers know that you value their opinion. A study by Forrester Consulting reported that experience-driven businesses have 1.6 Customers like brands that show their human side.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. Share this: Possibly related posts: (automatically generated) B2B Marketing Mix and Budget Trends Survey: Please Participate! Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Attendify

AUGUST 21, 2019

Pre- and post-event survey solutions are built to capture a wealth of insights. Event apps with real-time polling capabilities allow you to gather opinions in the moment, and those with machine-learning-based sentiment analysis tools can help you suss out how attendees are feeling from their in-app comments.

Work Management 40

Work Management Service FAQ Customer Satisfaction 40

Outbrain

JULY 10, 2019

According to a survey by Baymard , respondents prefer seeing these trust signals online: Norton Secured (40.9%). Forrester Research reports that online shoppers prefer self-service interactions to help them save time as they buy. Like a BBB rating, these logos offer proof of a business’s trustworthiness. Google Trusted Score (22.5%).

Lock-In 37

Lock-In Word of Mouth Trust Marketing Paid Search Agency 37

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Getting that repeat traffic is the special sauce of Facebook success. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. And finally, there’s the human element. Make sure to provide clear and easy-to-find instructions on how to do this.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . Online shoppers are more likely to trust other users when they want unbiased opinions. Not sure what type of content to publish on your B2B social channels? The type of content can impact your reach and engagement.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Ambal's Amusings

APRIL 29, 2010

In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Surveys, quizzes. Forrester Blog for Interactive Marketing Professionals. Content is the fuel for marketing programs. It has a job (or many) to do. Blog posts. Newsletters. Video clips. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Sign-up for the Advice & Opinion Newsletter.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

ConvertKit

MARCH 25, 2020

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Or, if you're a parent like me, listening to Baby Shark on repeat. million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Online Marketing Institute

MAY 24, 2009

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. Does your value proposition and solution support these views, aspirations, opinions and interests? From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Brandpoint

MARCH 26, 2021

Don’t forget to share those trend-packed, expert-written, thought leadership–based specimens (for example, 2021 Marketing Predictions ) with your favorite journalist, if just to build a long-term relationship, so you (and your executive team) can be a resource for opinions, quotes and insights on stories they’re already working.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. Last year, Forrester released its cloud-based platform for real-time feedback collection across digital and physical channels, called FeedBackNow 2.0. Don’t limit yourself to only Voice of the Customer surveys.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Create surveys that help you gain insight into your target audience. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52