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Blockchain, chatbots & AI : we aren’t (quite) there yet

Exo B2B

This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Five to ten years, according to Gartner, in opposition to Forrester. An ambiguous claim, in my opinion.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

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Mobility and why it matters

Biznology

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Consumers on mobile are asking for information, forming their opinions of brands, and sharing their experience about them while buying everything with their thumbs. Mobile ad spend will continue to track this upward trend in mobile traffic.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100
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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In my opinion, that’s a successful B2B campaign due to a viral response. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Adam Needles.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Give to Get – Yes, it works.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. Does your value proposition and solution support these views, aspirations, opinions and interests? From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.