How to Create the Best Content For Your Marketing Automation System
KoMarketing Associates
JANUARY 23, 2018
This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. What needs to be done – and what so few content marketers are doing – is to “map” your content to the buyer’s journey. And don’t ask for their opinion just once. It’s their job – literally.
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