SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Biznology

NOVEMBER 9, 2016

73% of mobile internet users say that they’ve encountered a website that is too slow to load. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. 73% of mobile internet users say that they’ve encountered a website that is too slow to load. Forrester ).

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

FEBRUARY 23, 2018

You want to ensure that you mobilize your customers to help drive awareness of your company and serve as a third-party advocate of you. This will help bolster further investment in your programs and, by the way, make your top of the funnel programs more effective and efficient, too. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

OCTOBER 14, 2021

It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. This helps marketers see how these groups are responding to their campaigns across multiple touchpoints.

Multi-Touch Attribution 112

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 112

Convince & Convert

AUGUST 25, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “app-ification” of brand value.

Marketing Websites 149

Marketing Websites Forrester Mobile Marketing Fulfillment 149

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Responsible for Growth Through CX?

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Contently

MAY 23, 2017

With Google Lens, your smartphone camera won’t just see what you see, but will also understand what you see to help you take action. Google’s CEO Sundar Pichai summed up the vision on the company’s blog, Keynote: “We are now witnessing a new shift in computing: the move from a mobile-first to an AI-first world.”

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Conductor

NOVEMBER 11, 2020

Ensuring your site is secure and mobile friendly is table stakes. – Duane Forrester, Yext. – Duane Forrester, Yext. If you know more about these other disciplines it really helps your efforts in SEO. Google announced details around its Core Web Vitals update, which will be rolling out in March 2021.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Top Rank Marketing

AUGUST 18, 2023

Have you a come across your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Content4Demand

FEBRUARY 16, 2021

In other words, it’s providing products, experiences and customer service so good that customers can’t help but share.” Forrester released a report that found having a better UX design could yield conversion rates up to 400%. Don’t forget mobile devices.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Porch Group Media

SEPTEMBER 9, 2020

Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Contently

APRIL 19, 2016

But before I could even begin to look for a link to an FAQ page or help center, a pop-up featuring three smiling faces beckoned from the home page: “We’re Olark. I can help. It all adds up to surprisingly helpful and efficient corporate communication. Help me help myself. Chat with us. I have a few questions.”

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Lead Forensics

APRIL 16, 2024

AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP). According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. Forrester ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. (

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Porch Group Media

JANUARY 26, 2021

Mobile Customer Experiences. Mobile spend is also continuing to significantly rise. According to Deloitte, 56% of every in-store purchase is influenced by a digital device and Google’s research shows that 82% of consumers turn to mobile to help make a product decision. At a current rate of 12.8% Click here to learn more.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Identity graph. Personalization accuracy.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. jobs by 2025. jobs by 2025. 46% of U.S. 55% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. In some cases, marketing pros may provide helpful added information when salespeople are calling clients. Read More: What Is Social Advocacy?]

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

KoMarketing Associates

NOVEMBER 18, 2014

We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

SpotMe Blog

JULY 21, 2023

We’re here to help you find the best event registration to help you achieve your event goals. What Is Event Registration Software and How Can It Help You? Event registration software helps event organizers manage attendees for conferences, congresses, satellite symposia, investigator meetings, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

MAY 30, 2017

Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. For B2B marketers, the information herein can help guide forward-thinking marketing focus and areas of opportunity and challenge in the future. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Vidyard

NOVEMBER 20, 2017

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Millennials spend more time on mobile and more avidly adopt new mediums than other generations; however, they’re also chasing a human connection that Baby Boomers and many Gen Xers prefer to find in-person.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

SpotMe Blog

OCTOBER 13, 2021

The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs). In addition, SpotMe Studio helps event teams produce and stream live sessions. For more information, register at [link].

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. While mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high consideration items across categories. Empowered Activist.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Sales Engine

AUGUST 24, 2015

Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. They’re talking to Google in the comfort of their offices, homes, and mobile devices. Yes, it helps you build credibility. Yes, it helps establish you as a thought leader.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Sure, knowing the benchmark metrics help a little but what are the numbers? Five Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Optinmonster

AUGUST 19, 2023

Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Your content must be mobile-friendly (though you don’t necessarily need AMP). That helps us see what the common vocabulary is. 11 Duane Forrester , VP Industry Insights at Yext. Create content that’s going to help someone. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64