Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Connect with him through Twitter or LinkedIn.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Content Standard

FEBRUARY 27, 2019

In its infancy, brands struggled to figure out how best to leverage social media as a customer service tool: questioning how frequently to reply, what tone to take when addressing negative feedback, and which social platforms worked best as a digital help desk. Building an ‘Always on Brand’ Presence on Social.

Social Media 76

Social Media Budget Programs Service Tools 76

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Social Media 127

Social Media Customer Surveys Eye-Tracking Opt-out 127

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently. Need insight into an emerging trend? Is dropshipping dead?

Viral Marketing 115

Viral Marketing Network Marketing Fulfillment eCommerce 115

Convince & Convert

OCTOBER 2, 2015

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Forget Focus Groups. Insightpool has pulled together industry Word of Mouth power rankings to compare the success of each brand on Twitter. Image via BigStockPhoto.com. Are sales dropping? Find out why.

WOM 151

WOM Word of Mouth Social Media Segmentation 151

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. But it doesn’t stop there.

Social Media 40

Social Media Research Social Marketing Planning 40

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Another tool you may want to utilize is Ahrefs’ Keyword Explorer.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social isn’t just a valuable tool for awareness—it’s also a critical channel for communications. Communication will be centralized on social.

Social Media 110

Social Media Media Budget Programs Paid Search Agency 110

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Formstack’s PageCritiq is one tool designed specifically to crowdsource landing page feedback online. Or, apply the same concept to Twitter.

Landing Pages 156

Landing Pages Best Practices Design Lead Capture 156

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Chaos never goes away, but processes and tools will minimize it. When I speak, I always encourage attendees to reach out and ask me questions. That’s the best way to learn. I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

Analysis 100

Analysis Custom Publishing Advertising Benchmark Keywords 100

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Target Audience.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Hubspot

MARCH 24, 2015

Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. All three of these tools have their own merits.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. But these do not always provide a deep enough understanding of the subject being investigated.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. But be careful if you solicit feedback from customers on social media.

Paid Search Agency 145

Paid Search Agency Brand Identity Branding Social Media 145

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. Another tool you may want to utilize is Ahrefs’ Keyword Explorer.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Maybe you want to see which product type your customers are talking about the most on Twitter.

Top of Funnel 143

Top of Funnel Content Lock-In Social Media 143

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. Storytelling can be a powerful tool to capture and hold your audience’s attention. This is where the vision of a typical customer takes shape.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

ClickZ

JANUARY 6, 2022

It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Data should be used as an optimization tool more than anything else. Join the conversation with us on LinkedIn and Twitter. What did we learn about the format and frequency?’ That’s what matters most to digital marketers.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. There are many, many tools out there that help you to do this, both free and paid-for, making reporting dead easy. Focus Groups. SEO Research. Image attribution: Kevin Grieve.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Sprout Social

AUGUST 23, 2016

Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. You can manually monitor all your mentions, or use a tool with social media monitoring features.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 102

Social Media Social Marketing Media Planning 102

markempa

DECEMBER 30, 2008

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.     Established a Twitter account The company used the account to supplement their blog.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Contently

JUNE 13, 2016

At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Twitter and LinkedIn have hundreds of millions. Look at Goldman Sachs, for instance.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Brandpoint

APRIL 8, 2019

Newsletters are an insanely effective lead-generating tool. In a report published by McKinsey, we learn that email is 40 times more effective at acquiring customers than through Facebook and Twitter combined. Reviews and lists of tools and resources. Evergreen content is anything that doesn’t have an expiration date.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Free, easy-to-use survey tools like Typeform and SurveyMonkey can help you get started. Interviews or focus group. Unlike a survey, you can also ask follow-up questions based on the person’s feedback.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Free, easy-to-use survey tools like Typeform and SurveyMonkey can help you get started. Interviews or focus group. Unlike a survey, you can also ask follow-up questions based on the person’s feedback.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Stevens & Tate

OCTOBER 1, 2019

Multiple Google search tracking tools report a drop in the number of search results displaying review rich results, due to a new Google algorithm. Facebook sees steep drop in loyalty as Twitter gains, survey finds. Meanwhile, Twitter jumped from 23rd to 11th place. More about the study can be found on Marketing Dive.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40