Brightedge

OCTOBER 6, 2020

Inform branding and omnichannel teams on how consumer brand preferences are changing faster than any focus group or lookback data with real time search data. Help shopper marketing and retail teams understand where price sensitivity is on the rise. What are your opportunities?

Organization 116

Organization Tools Business Correlation 116

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

Focus Group 137

Focus Group Research Sample Ad Frequency 137

Lake One

JANUARY 20, 2020

Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. Here are the top seven tools we’re digging for generating new business leads in 2020. For sales teams taking a targeted, account based approach, LinkedIn Sales Navigator is a must have lead generation tool.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

SendX

JULY 1, 2021

Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Both can be effective for gathering VOC data.

Business 356

Business Template Customer Satisfaction Analysis 356

ClearVoice

NOVEMBER 16, 2020

Marketers often select tools simply for the availability of shiny, new features, not necessarily for successful marketing technology planning and implementation to meet their needs. A marketing technologist can help optimize marketing tech stacks to avoid tool overlap and deduplication. Here are some examples: 1. An agile mindset.

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

KoMarketing Associates

JUNE 7, 2018

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. There are several tools available for finding keywords and key phrases users are searching for in your industry. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) External data sources like social media also help to build a complete picture. “It

Optimization 113

Optimization Ideal Customer Profiles Customer Surveys Communities 113

Tomorrow People

NOVEMBER 25, 2021

With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful. Focus groups. For marketers, focus groups have one clear benefit: synergy. Otherwise, this could lead to an unproductive session.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Marketing AI 116

Marketing AI Research Paid Search Agency Customer Surveys 116

Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 99

Research Case Studies Case Study Skype 99

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. What makes customer feedback so important?

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? This has traditionally been done through surveys, focus groups or other forms of direct communication. Registration is free. Get MarTech!

Ideal Customer Profiles 114

Ideal Customer Profiles Marketing AI Profiling Personalization 114

Stevens & Tate

APRIL 18, 2024

The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients. By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Content Standard

FEBRUARY 27, 2019

In its infancy, brands struggled to figure out how best to leverage social media as a customer service tool: questioning how frequently to reply, what tone to take when addressing negative feedback, and which social platforms worked best as a digital help desk. Building an ‘Always on Brand’ Presence on Social.

Social Media 76

Social Media Budget Programs Service Tools 76

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods.

Research 98

Research Service Product Planning 98

Tomorrow People

APRIL 27, 2022

Social media analytics tools. Previous customer surveys, interviews, focus groups. When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.). But other important sources may also include: Demographic censuses. CRM platforms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. But all marketing tools and platforms come at a price.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment. Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences.

Business 104

Business Analysis Work Management Forecasting 104

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

ClearVoice

JUNE 23, 2020

In many cases, businesses have had to think outside the box, get creative, and leverage new tools and technology to continue to be productive. We weigh the pros and cons of each to help you determine which tool is best for your business and focus group. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Martech Advisor

JANUARY 27, 2020

Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. That’s no longer the case, yet many marketers are still using antiquated keyword tools to power their content strategies. Hold focus groups. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Marketing Insider Group

JANUARY 30, 2024

Ideal Customer Profile Each group should define and document the profile of their most important audience segments. This is similar to the critical selling tool, ideal customer profile. Image Source: Smarketers If you don’t have an ideal customer profile documented for your target buyers, do this immediately.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important?

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

ClearVoice

MAY 29, 2023

To help him create a project management tool that was user-friendly, he interviewed a number of likely users, mostly colleagues. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Some strategies you can use: Conducting surveys, interviews, and focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

FunnelEnvy

MARCH 18, 2024

Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. Organizing Your Findings: The Buyer Persona Canvas The buyer persona canvas is a popular tool that helps you organize and visualize the information gathered.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Vision Edge Marketing

NOVEMBER 17, 2020

Maybe you’ve felt that way in a hardware store when you walked down the hand tool aisle in search of a hammer. Customer focus groups are one way to test. Similarity confusion occurs when customers can’t discern the visual or functional differences between products/solutions from different companies in the same category.

Buy 144

Buy Focus Group Marketing Management Purchase 144

Valasys

JANUARY 30, 2024

The social listening tools act like digital eavesdroppers, capturing mentions of your brand and relevant keywords, revealing the topics trending amongst your target group. Solution: Use advanced analytics tools and techniques to filter out noise and focus on relevant data. But it doesn’t stop there.

Social Media 40

Social Media Research Social Marketing Planning 40

Vision Edge Marketing

JUNE 16, 2020

Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups. In today’s customer-centric environment, success in positioning requires focus on the overlap between the customer’s problem and their aspirations.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Unbounce

MARCH 1, 2022

It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content. It’s an essential tool for marketing teams. Traditionally, businesses have relied on surveys, phone calls, and focus groups to better understand how their customers tick, but these methods leave a lot to be desired.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Differentiation 93

Differentiation Social Media Media Aggregators 93

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Guest post by Mehdi Hussen.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329