Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) “It is up to you to do the research and build the personas and profiles,” said Maxwell. Get MarTech! In your inbox.

Optimization 108

Optimization Ideal Customer Profiles Customer Surveys Communities 108

Optinmonster

OCTOBER 17, 2023

Then, you can improve your website based both on hard numbers and users’ experiences and opinions. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. However, as with most data collection, it’s much more complicated in practice.

Research 95

Research Case Studies Case Study Skype 95

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

Research 98

Research Service Product Planning 98

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Anticipating future market shifts involves analyzing economic forecasts , industry reports , and expert opinions. Social media listening tools provide real-time feedback, tapping into the pulse of public sentiment.

Business 114

Business Analysis Work Management Forecasting 114

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Product 90

Product Focus Group Social Media Advertising Agencies 90

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

The Lead Agency

NOVEMBER 14, 2023

Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data. Online reputation management tools like Trustpilot or Yelp help gauge customer reviews and ratings, offering a glimpse into how businesses are perceived by their clientele.

Ad Building 118

Ad Building Business Work Management SWOT 118

Webbiquity

NOVEMBER 6, 2018

Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires. Companies for decades ran focus groups and test markets, and of course monitored sales success. We want your opinion! How did we do? We need your feedback!

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

KoMarketing Associates

JUNE 7, 2018

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly. Existing Audience Surveys.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Biznology

JUNE 9, 2020

This is why you need to engage people, specifically your current clients and followers on social media, and ask them for an opinion as a crucial element of your after the Coronavirus period. This is largely because you are showing their opinion matters to you, and that you want to improve to accommodate them better for future reference.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Martech

FEBRUARY 5, 2024

Personal contacts through focus groups, telephone surveys and the like are more expensive. Three problems can kill your response rates: Your timing is off, so your feedback request goes out before your customers receive their purchases, or it’s too soon for them to have an opinion of the product/service. That’s a given.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Valasys

JANUARY 30, 2024

Imagine polls and online surveys like opinion scales and quizzes, clearly representing demographics, interests, and preferences. The social listening tools act like digital eavesdroppers, capturing mentions of your brand and relevant keywords, revealing the topics trending amongst your target group.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

DECEMBER 5, 2022

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. Social media is an always-on focus group. Thanks to social, you can simply ask your audience for their opinions and preferences. People, opinions and brands change over time.

Social Media 140

Social Media Media Privacy Transparency 140

Navigate the Channel

MARCH 13, 2023

Feedback goes far beyond just opinion. HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). (True for any company.) What is Net Promoter Score (NPS)?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Biznology

JUNE 7, 2012

Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions.

Research 80

Research Social Marketing Focus Group Social Media 80

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. Even worse, choosing a creative concept based on the collective opinion of marketers – an office strawpoll!

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

KoMarketing Associates

APRIL 28, 2015

If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts. People love sharing their opinions, especially when they are actually used to create a better customer experience.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Convince & Convert

APRIL 9, 2015

People post their emotions, thoughts, and opinions. In the globalized village, social media is Earth’s biggest focus group. The Bank no longer has to rely on third party interpretation to understand public opinion. We inform our platform with the views of our customers every day, making its evolution a shared experience.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Your audience is out there, and they’re voicing their thoughts and opinions on social. Need insight into an emerging trend? Looking to prove a long-held belief about your audience?

Viral Marketing 117

Viral Marketing Network Marketing Fulfillment eCommerce 117

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. We formulate our opinions about companies based on our interactions with their people. That’s empathetic listening. And’s it’s a deeper level than active listening. It’s shocking how little of this happens.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

The Lead Agency

DECEMBER 9, 2020

Forums can also be used to pay attention to what people are saying, which can give your business direction as to their opinions, motivations and challenges. You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Step 3: Research Actual Customers.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Hubspot

JULY 13, 2018

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. Qualitative information.

Research 74

Research Buyer Personas Focus Group Customer Satisfaction 74

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Utilize quantitative and qualitative methods to thoroughly analyze the data, uncovering patterns, trends, and gaps in the market.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Both have inherent limitations. In both cases, the information rendered is faulty.

Business 100

Business Opinions Act-On Focus Group 100

Savanta

MAY 8, 2013

Select the wrong methodology and participation rates may be low or real opinions hard to uncover. For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. Choose the research approach carefully. Ensure clarity.

Research 120

Research B2B Marketing B2B RSS 120

Brandpoint

JANUARY 29, 2020

In the description of your workshop, it states “the best focus group lives in the world of social media.” You would be doing your brand a disservice to ignore the opinions of those groups listed above. Can you explain what that means a little further? Should you make immediate business decisions based on one or two posts?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Content Standard

MARCH 9, 2017

Public opinion of “authority” in the financial space shifted. For brands that operate in a space where audience opinion can swing from one extreme to another, there are a number of ways to protect your brand marketing. All brand marketers research their audiences to find the most receptive crowds and gauge public opinion.

Trust Marketing 84

Trust Marketing Branding Brand Identity Planning 84

Savanta

MAY 8, 2013

Select the wrong methodology and participation rates may be low or real opinions hard to uncover. For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. Choose the research approach carefully. Ensure clarity.

Research 120

Research B2B Marketing Tips B2B 120

Valasys

MARCH 7, 2023

This involves various methods such as surveys, focus groups, interviews, and observational studies. Focus groups: This is data from a small group of people who represent the target market. Focus groups provide market data on customer attitudes, opinions, and preferences.

Research 52

Research Paid Search Agency Business Analysis 52

Eric Mower + Associates

JANUARY 18, 2019

One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members. An association that doesn’t embrace change will likely encounter membership and business challenges that can threaten its existence.

Opinions 82

Opinions Focus Group Consulting Trends 82

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers , clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many deep and rich insights you can get from interacting with your own customers, clients and suppliers in surveys and social media monitoring, as well as your own subject matter experts who might chime in on some points in focus groups. It helps explain and define opinions and behaviors of respondents.

Research 62

Research Campaigns Work Management Marketing Management 62