Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” What’s most important initially is that your employees are reading the information you’re posting.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Even the most intentional question list can return biased results if it’s not informed by accurate insights. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. . — Brooke V.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Biznology

OCTOBER 25, 2021

While all the categories show a pretty meaningful jump, look at the increases in “Gain business intelligence,” “Inform product development” and “Analyze trends.” If a plant catches on fire, your social team will see it on Twitter long before a reporter calls. This part of the Sprout Social report really caught my attention.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Excelsior Research

JANUARY 3, 2022

This type collects information from a source that has already compiled the primary data. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. Market Research Guide.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

KoMarketing Associates

JANUARY 29, 2019

Middle to end of the funnel content should offer in-depth information about your offerings, and most importantly, the pain points they address. Videos are more engaging than “words on a page” content and can typically offer the audience more information in a shorter period of time. Leverage Your Data!

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Respond to emails. Dial into a conference call. Start the workday.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Start with your local contacts if you have any, gather information then refine as you go. When I speak, I always encourage attendees to reach out and ask me questions. I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Television. Said another way, 42.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

KoMarketing Associates

APRIL 30, 2019

Use this data to inform your persona development. This can be done through phone interviews, focus groups, surveys, and more. These conversations will uncover critical information and will likely make the customer feel even more appreciated by your organization.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Brandpoint

JANUARY 29, 2020

In the description of your workshop, it states “the best focus group lives in the world of social media.” You would be doing your brand a disservice to ignore the opinions of those groups listed above. Follow Ignite Social Media: Facebook | Twitter | LinkedIn. Can you explain what that means a little further?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo. Maybe you want to see which product type your customers are talking about the most on Twitter.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Martech Advisor

JANUARY 23, 2020

This lays the foundation for an informed multicultural marketing strategy. Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Inform your content strategy.

Social Media 104

Social Media Social Marketing Media Planning 104

Digital B2B Marketing

MAY 20, 2014

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Marketers bury critical information they need to identify a prospect in the second, or even the third, form. Let me know in the comments below or on Twitter ( @wittlake ).

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Target Audience.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. The answers to these questions reach beyond brand and even marketing.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Or, apply the same concept to Twitter. Getting visitors to complete the form and share their information is the whole point of this exercise!

Landing Pages 155

Landing Pages Best Practices Design Lead Capture 155

Contently

JANUARY 4, 2017

Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

ClickZ

JANUARY 6, 2022

We discuss how to gain company buy-in, what data can do to better inform decisions, what some of the biggest challenges are and why investing in people is so critical. It’s a long road of conversations, presentations, workshops, and focus groups, but it’s worth it. Join the conversation with us on LinkedIn and Twitter.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

ClearVoice

JUNE 15, 2021

It provides information customers seek, including actionable resources for a business’s customers and clients. After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. Make it a story when applicable.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Want more information first? What power! On LinkedIn alone, 35.5

Tools 94

Tools Work Management Marketing Management Business 94

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

ConvertKit

APRIL 17, 2019

You may want to first consider how your target audience likes to communicate and consume information. Since you have their key pain points and dreams identified, you can use them to inform your content. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You may want to first consider how your target audience likes to communicate and consume information. Since you have their key pain points and dreams identified, you can use them to inform your content. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hinge Marketing

OCTOBER 31, 2016

This is the type of research that involves searching out information that is already available. Surveys work well for getting a little information from a lot of people. Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group.

Research 48

Research Service Planning Ideal Customer Profiles 48

Sprout Social

AUGUST 23, 2016

The old ways of finding out information about consumers aren’t as effective today. There are a couple ways to find additional information on your audience. Some users put a lot of helpful information in their bios, which often gets overlooked by social businesses. Luckily there are easier ways to get the information.

Social Media 111

Social Media Paid Content Media Business 111

Stevens & Tate

OCTOBER 1, 2019

We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. This provides them with the content they need to inform themselves and to move through the first stages of the sales funnel on their own (SEO and content marketing are both examples of inbound).

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

markempa

DECEMBER 30, 2008

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.     Established a Twitter account The company used the account to supplement their blog.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Content Standard

FEBRUARY 27, 2019

Their @SpotifyCares Twitter account is exclusively dedicated to responding to customer questions, offering information on product updates, and connecting followers with members of their technical support team. Depending on the structure of your social team, the access that people have to social handles may differ.

Social Media 76

Social Media Budget Programs Service Tools 76