Tomorrow People

JULY 26, 2022

Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Brandwatch Marketing

NOVEMBER 19, 2018

Social media analytics and industry analysis can help you find out what food the dogs want to eat. The most common ways to perform market research are surveys, user tests, focus groups, and interviews. This data gave The E15 Group insights into some of what was happening in that market.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). This challenge is called the curse of knowledge.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Optinmonster

OCTOBER 17, 2023

Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences. In qualitative market research, this might mean analyzing consumer feedback from throughout the history of your company or industry. Focus Groups Like IDIs, focus groups can be face-to-face or online.

Research 98

Research Case Studies Case Study Skype 98

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Tomorrow People

NOVEMBER 25, 2021

Focus groups. For marketers, focus groups have one clear benefit: synergy. However, there are two aspects of focus groups that marketers must get right before using this source of VoC. Otherwise, this could lead to an unproductive session. Otherwise, this could lead to an unproductive session.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

The Lead Agency

NOVEMBER 14, 2023

Industry reports, trade publications, and social media listening tools are instrumental in gauging market sentiment and understanding consumer preferences, enabling a more comprehensive assessment of your competitive landscape.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. They also prefer references, especially peers in the same role and industry.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Martech

FEBRUARY 9, 2024

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. These communities thrive on mutual support and shared success, making them a powerful space for those who are a part of it.

Communities 116

Communities Top of Funnel Word of Mouth Enterprise Management 116

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 112

Business Analysis Work Management Forecasting 112

Vision Edge Marketing

JUNE 6, 2023

They have built a loyal customer base and has become a leader in the financial services industry. Caterpillar, a leading manufacturer of heavy equipment for the construction and mining industries, is good at gathering and using customer feedback to improve customer experience and drive growth. Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. Effective Customer Feedback Tools Dozens of customer feedback tools that apply to a range of markets and industries are available to today’s businesses.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Hinge Marketing

NOVEMBER 18, 2020

The following are common types of data that professional services firms collect during the secondary research process: Market trends around demand for specific services and industries. Sizing of industries and niches in terms of revenue and number of consumers. Data on social media and search engine activity within certain industries.

Research 160

Research Process Training Customer Surveys 160

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. Additionally, it helps identify any opportunities for growth within the industry and potential threats from new competitors entering the space.

Research 98

Research Service Product Planning 98

Tomorrow People

APRIL 27, 2022

This kind of truism may seem obvious, but consider its effects on the industry. Previous customer surveys, interviews, focus groups. The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers. Google Analytics.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. As usual, the truth is more nuanced than the headlines suggest.

CMO 57

CMO Enterprise Management Planning Work Management 57

Webbiquity

FEBRUARY 7, 2023

Understanding the context of your content will help you focus your search for relevant data and ensure that you are using the right data to support your story. This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. We’ve seen successful collaborations across industries that bring value to both the company and the creator.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Martech

MARCH 20, 2024

In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. One client opted for managers to nominate top performers to take part in a focus group. They can help build enthusiasm to investors, customers, partners, vendors and prospects.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Branding 114

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience.

Differentiation 95

Differentiation Social Media Media Aggregators 95

Marketing Insider Group

JANUARY 30, 2024

This is why relying on people within the industry is so important. I’m old enough now to remember when we had to do focus groups to learn more about customers and now there’s a daily real time focus group going on all around us if we are willing to listen and interpret and triage that information.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. As a B2B Marketer, you’re trying to find out what challenges and needs a business encounters (in various industries) and how your content can help them grow their business.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Track competitor performance Today, new competition emerges faster than ever, brands are up against legacy companies and D2C players alike, and you must compete for attention with companies far beyond your industry.

Social Media 79

Social Media Media Customer Satisfaction Lead Ranking 79

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Valasys

MARCH 7, 2023

It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. The types of market research used to gather data and insights about an industry include; Primary Research is original research from a business or a third-party research firm. But, gathering data is only the first step.

Research 52

Research Paid Search Agency Business Analysis 52

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers. Joining a trade association can be quite useful.

Research 83

Research Marketing & Strategy Marketing Strategy Focus Group 83

Binary Demand

APRIL 8, 2024

The standard criteria include size, location, industry, revenue, buying patterns, loyalty, values, goals, structure, culture, and decision-making process. B2B customers involve multiple decision-makers, influencers, and stakeholders, so your segmentation should reflect this complexity.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Martech

SEPTEMBER 19, 2023

95% of B2B buyers say it’s important that sales reps gather some insights about their company and know their industry specifics. Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights. They also expect companies to understand their individual needs.

Lead Ranking 122

Lead Ranking Top of Funnel Lead Scoring ROMI 122

Circle Studio

NOVEMBER 23, 2021

In today’s shifting, cluttered and unpredictable marketing landscape, leaders across every industry are trying to determine the best path for growth. It’s being called the 4th industrial revolution and will bring about changes just as far-reaching as those brought about by the advent of mechanization, mass production and automation.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Contently

JUNE 18, 2018

For this reason—despite popular belief—I think that B2B content marketing is easier than B2C, especially if you’re in an emerging industry or serving a specific group of people who don’t always get the attention they deserve. Your industry may be one of your passions. Case in point, I am writing this at 1:30 a.m.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Contently

SEPTEMBER 17, 2021

It’s the only industry-leader you’ll find that advocates for psychedelic therapy, animal rights, racial justice, and a higher minimum wage. What focus group or marketing agency would ever come up with it? All while giving away nearly half its total profits to charity. “The ” That authenticity part is key.

Advertising Agencies 193

Advertising Agencies Branding Brand Identity Paid Search Agency 193