Convince & Convert

MARCH 8, 2017

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. It’s a highly targeted, nearly free focus group.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Unbounce

JUNE 17, 2021

Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. Despite this best practice being common knowledge, 65% of marketers do little to no audience research. ( Not you, I’m sure. You’re on top of things, right? ). You’ve got a lot of sources for getting to know your visitors.

Work Management 128

Work Management Landing Pages Psychographics Internet Marketing 128

Hubspot

JANUARY 16, 2020

Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. If you're trying to increase brand awareness, you might want to create content that aligns with the interests of a broader group of people and limit the amount you hyper-target groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

TrustRadius Marketing

FEBRUARY 15, 2022

Through market segmentation , businesses can break down their target audience into logical and comprehensible segments divided by geography, demographics, as well as behavioral and psychographic profiles. These include email marketing , questionnaires, surveys, forms, polls, focus groups, or even product sampling to generate reviews.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Tony Zambito

MARCH 25, 2011

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. From there, they work to identify pain points and other psychographics the company’s customers are experiencing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Televerde

FEBRUARY 2, 2021

Focus groups. Based on the research you receive, you can develop robust buyer personas based on your ideal customer’s psychographics and demographics. You’ll want to collect feedback from people who have interacted with your brand in the past or plan to in the future. You can collect your research by: Surveys. Interviews.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

Tony Zambito

JULY 6, 2011

  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.    The point is that buyer personas are not profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

The Marketing Blender

APRIL 11, 2023

How to define your target audience When defining your target audience, it’s essential to consider demographics, psychographics, and behaviors. Psychographics include personality, values, attitudes, interests, and lifestyles. Demographics include age, gender, income, education level, and location.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

LeadSquared

DECEMBER 7, 2020

A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch. The answers to the above questions require the collection of demographic and psychographic data. For instance, for organic protein bars , the age group of the target audience will be 18-35 years.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Content Standard

MAY 10, 2019

To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Interviews or focus group. Conducting a survey or poll can be a great way to test product or service ideas, but one of the best ways to truly understand your audience is by doing interviews or holding a focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Marketing Insider Group

NOVEMBER 10, 2020

You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Focus groups. Psychographics (personality, values, interests, and lifestyles). Quick Takeaways. How to Conduct Audience Research. Customer surveys. Running split tests. Website analytics.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Income level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. A/B testing (and focus groups) are a great way to test whether a specific component of your video is working.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

ConvertKit

DECEMBER 19, 2018

Once you have created your target audience demographics, you can move on to understanding their psychographics. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard. Education level. Income level.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Deep Research & Understanding Going beyond mere demographics, this involves understanding the psychographics, values, preferences, and nuances of diverse groups. Gather a diverse group of individuals to review and provide feedback.

Campaigns 137

Campaigns Planning Paid Search Agency Peer-to-peer 137

Outgrow

AUGUST 17, 2022

Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. This will surely help you focus your efforts as per the scope of your requirements. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile. Focus group testing.

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

Sprout Social

AUGUST 23, 2016

Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People have grown to hate unsolicited messages from marketers. Know What Customers Really Think.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

APRIL 13, 2021

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. Collect psychographic data using Google Trends or influencers in the industry. Use qualitative metrics to determine your audience's biggest challenges.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Hinge Marketing

APRIL 15, 2020

Primary research can be done using structured interviews, focus groups, or surveys. In most cases, focus groups are not well suited for professional services firms because of confidentiality issues. Most executives are not forthcoming in a group of direct competitors! Psychographic.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Cintell

FEBRUARY 15, 2016

Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights. Visual mapping helps others within your organization understand and internalize the buyer journey more quickly. Thank you to Donna for sharing your perspective!

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Optinmonster

FEBRUARY 21, 2023

Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. Another way to use geographic location to segment your target customers is to think about climate.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Psychographic Segmentation Psychographic segmentation divides customers into groups based on personality traits, values, attitudes, interests, and other psychological characteristics. Another way to use geographic location to segment your target customers is to think about climate.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Biznology

MAY 9, 2012

” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. But, as you know, a focus group of one spells disaster. Fortunately, there are several very easy ways to understand reading and research habits of this group.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

The ABM Agency

MARCH 28, 2023

but also psychographic information like interests or values. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions. To get started, it’s important to build a comprehensive profile of each account or customer segment.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Martech

FEBRUARY 11, 2022

Using demographic, firmographic, and psychographic data gleaned from CRMs , marketers can build profiles that represent their customers’ interests and behaviors. This isn’t traditional research involving surveys or focus groups.

Work Management 120

Work Management Personalization Marketing Management Marketing AI 120