The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Vision6

NOVEMBER 12, 2020

Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. Start with qualitative research every year. One-on-ones with customers Focus groups. Set up optimal lead nurture schedule. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Content Standard

MAY 10, 2019

But it’s easy for marketing leaders to feel like a deer in the headlights when faced with the vastness of CX projects: you feel like you don’t know where to start, how to prioritize, or how to optimize that customer journey, even over large periods of time. Image attribution: timothy muza.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Convert

MAY 31, 2022

Over 100 years of professional branding and optimization experience – in a 17 minute read. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Here’s a quick look into how these conversion optimization specialists parse selling angles from qualitative data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

APRIL 4, 2023

Before the interview, research the types of projects the company takes on, as well as its values, culture, and mission. I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. Why do you want to work for our company? The more specific you can be, the better.

Consulting 72

Consulting Sample Work Management Marketing AI 72

Hubspot

APRIL 26, 2016

You're also probably aware that they're doing some of their research online. Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. That is where research comes into play. Step 2: Recruit Buyers. Let's walk through them.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Hubspot

AUGUST 20, 2018

Today’s consumer base is better educated and better equipped to research what they don’t already know. Their inclusive, down-to-earth commercials focus on ensuring every woman feels beautiful, making their product seem like a source of many emotions — acceptance, serenity, optimism, self-love.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

JANUARY 1, 2014

Consumers are using mobile devices more and more to conduct transactions, research brands, visit their favorite sites, and read and reply to emails. And with 17% of global web traffic coming from mobile , as Statista reports, you''ll want to make your site is completely optimized for smartphones and tablets.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

DECEMBER 20, 2011

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups.

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

NOVEMBER 16, 2011

Optimize and Populate Your Page With Content First: It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new social presence. Spend some time optimizing your Google+ page and building it up with content and posts before you start promoting your presence.

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

SEPTEMBER 15, 2011

HubSpot ). Optimize your Twitter profile. Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo! Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MARCH 26, 2016

This post originally appeared on HubSpot's Agency Post. It’s known as the Einstellung effect -- when a person defaults to a known solution rather than a novel or optimal way of solving a problem. To read more content like this, subscribe to Agency Post. You can try your best but it’s something that either will work or won’t.”.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Optimize your Page for lead generation by posting links to landing pages for content behind forms, and add calls-to-action (CTAs) to your custom iFrame tabs on your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 28, 2011

In order to generate those leads and customers, you need to optimize your social presence for lead generation. Integrate search and social by optimizing your social updates with the keywords you want your business to get found for and regularly updating your social accounts to improve your chances of getting found in social search.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JANUARY 16, 2014

But, the newest group of Millennials is taking it to a whole new level. The Barna Group , a national research organization, found that 59% of people between the ages of 18 and 29 drop out of church after regularly attending as a teenager. While reconnecting with this demographic may seem impossible, it''s not!

Marketing & Strategy 28

Marketing & Strategy Demographics Communities Outreach 28

Hubspot

FEBRUARY 13, 2015

Previous to Moskowitz’ research, companies were in the habit of seeing product development as a linear path towards one ideal item, as perfectly aligned with the desires of their customer base as possible. First, he saw that there was not any one perfectly optimized product. to provide the most possible value to your customer base.

Work Management 28

Work Management Paid Search Agency Marketing Management Buyer Personas 28

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups. Well, that’s somewhat correct.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Moz

DECEMBER 14, 2020

Conversion rate optimization is a powerful tactic. The “how” of testing is very easily its own post with many layers to it, from user research to focus groups. As mentioned before, do competitive research and learn from others. Do your research and be nimble. To start, do your homework. Wrapping it all up.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Single Grain

JUNE 3, 2021

Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Here are the different duties of a marketing director: Conduct Market Research and Analysis. Market research is a vital component of business strategy.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Optimizing Your LinkedIn Profile and Use. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

SEPTEMBER 13, 2013

So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. Instead, focus your launch on influencing people who you’ve already attracted and who are in your funnel. 14 Product Launch Lessons for New Product Marketers.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Hubspot

JANUARY 7, 2016

An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. It costs $10,000 to pull a focus group together,” she said. “If Optimize Your Site for Search Engines. Recent data supports this, as well.

Product 28

Product Amazon eCommerce Mobile Marketing 28

Hubspot

DECEMBER 27, 2012

Message testing can scale all the way from an individual conversation with a handful of different people in your target audience, to a large-scale research effort involving surveys , competitive analysis, and focus groups. For example, HubSpot's tone as a company tends to be on the casual side. Sooo weird.

Product 28

Product Peer-to-peer Differentiation Hubspot 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Google Website Optimizer. Have I gone MAD?? And why not? Wait a minute.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 22, 2020

Say I wanted to build topic authority around working remotely in 2020 — a subject I am deeply passionate about as a fully remote member of HubSpot’s (awesome) Marketing team. I would start with my pillar page — at HubSpot, we often call them our “Ultimate Guides.” Focus on the historical optimization of your content.

Hubspot 96

Hubspot Work Management Marketing Management SERP 96

Single Grain

AUGUST 7, 2019

Here’s an example: If this seems like an actual description of a real person, that’s because the brand or the marketer did their research. You might need to offer a small incentive (like a coupon or free sample product) to convince them, but their answers will be valuable for your buyer persona research.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Webbiquity

FEBRUARY 23, 2012

Tad Chef details the most important considerations in optimizing your Google+ profile, from your profile image (“Make sure you use a bigger image than just the tiny thumb you’ll see elsewhere on Google+ (or) on your profile it will look awful. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

Google 100

Google Tactics Tips Best Practices 100

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Albacross

JULY 2, 2018

And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x Next, determine what keywords you want to target with your blog articles ( this article by Yoast tells you how), and optimize every article for those keywords using this guide. Top on our list of how to find leads for sales is… blogging!

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. There are three parts to this article. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28