Hubspot

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. Is there market fit for this product?

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Vision6

NOVEMBER 12, 2020

Keynote speaker Kat Warboys from HubSpot, ANZ, kicked off the day by taking a deep dive into creating and implementing a conversational growth strategy. One-on-ones with customers Focus groups. Set up optimal lead nurture schedule. Jess’ Key Takeaway: Products don’t match people, they match problems.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

ClearVoice

MAY 15, 2020

83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Professional tips have been peppered in as well from David Zweig , senior product creative at Discovery, Inc. Think of the product demos you’ve liked; the explainer videos that kept you engaged; the client testimonials that spoke to you.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Standard

MAY 10, 2019

But it’s easy for marketing leaders to feel like a deer in the headlights when faced with the vastness of CX projects: you feel like you don’t know where to start, how to prioritize, or how to optimize that customer journey, even over large periods of time. That takes a lot of time and resources,” he says.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Hubspot

APRIL 4, 2023

I believe these elements create a positive and productive working environment." I think it presents a huge opportunity to optimize marketing campaigns — especially with customer segmentation and targeting. I conducted several focus groups to gather feedback from employees about their experience working for the company.

Consulting 72

Consulting Sample Work Management Marketing AI 72

Hubspot

AUGUST 20, 2018

Depending on your product, industry, and audience, you can’t always target general “happiness.” If it were between two advertisements — one that simply talked about products, and one that made you laugh or cry — which would “impress” you? The second one, right? First impressions form in a matter of seconds.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

MARCH 26, 2016

This post originally appeared on HubSpot's Agency Post. It’s known as the Einstellung effect -- when a person defaults to a known solution rather than a novel or optimal way of solving a problem. To read more content like this, subscribe to Agency Post. Here’s a simple example: Target Audience.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

Hubspot

NOVEMBER 16, 2011

Optimize and Populate Your Page With Content First: It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new social presence. Spend some time optimizing your Google+ page and building it up with content and posts before you start promoting your presence.

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

JANUARY 1, 2014

So, if you''re still under the impression that it''s absolutely fine not to worry about optimizing your email campaigns and websites for mobile, it''s time to modernize and make some headway in improving your mobile presence. This free mobile marketing guide should help you get started. 2) Make your website responsive.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

DECEMBER 14, 2011

Because of the weight of the Google brand, the impact activity on Google+ has on search engine optimization , and the large user base that's joining at a record rate, it is important for marketers to claim their brand and represent themselves on this new social network. These factors can all impact the search engine optimization of your site.

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

SEPTEMBER 15, 2011

HubSpot ). Optimize your Twitter profile. Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo! Optimize your tweets with keywords. Gather feedback about your products/service.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

DECEMBER 28, 2011

In order to generate those leads and customers, you need to optimize your social presence for lead generation. Integrate search and social by optimizing your social updates with the keywords you want your business to get found for and regularly updating your social accounts to improve your chances of getting found in social search.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Optimize your Page for lead generation by posting links to landing pages for content behind forms, and add calls-to-action (CTAs) to your custom iFrame tabs on your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 13, 2015

As someone with a product to market, this skill is definitely worth cultivating. If you can use those reasons to build a unique and inviting story, you’ll have built a strong brand and satisfied group of customers. First, he saw that there was not any one perfectly optimized product. But how far does this go?

Work Management 28

Work Management Paid Search Agency Marketing Management Buyer Personas 28

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups. Well, that’s somewhat correct.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Hubspot

APRIL 26, 2016

You just need to be sure that you're being thoughtful about the specific persona you are optimizing for when planning content and campaigns. You want to recruit people that have purchased your product, folks that purchased a competitor's product, and a few that decided not to purchase anything at all. Step 2: Recruit Buyers.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Moz

DECEMBER 14, 2020

We also moved away from taking users to the homepage, instead directing them to a product-specific landing page that served as a remote worker solution hub. Conversion rate optimization is a powerful tactic. As primary conversion points slow, look for other ways to drive value and build to the future productively. Promotions.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Hubspot

JANUARY 7, 2016

An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines.

Product 28

Product Amazon eCommerce Mobile Marketing 28

Hubspot

DECEMBER 27, 2012

In 1990, Coors Brewing introduced a revolutionary new product. The answer could have been uncovered -- and avoided -- had Coors simply conducted more message testing prior to the product launch. The following questions have helped us product marketers at HubSpot in past message testing: Tell me about your department goals.

Product 28

Product Peer-to-peer Differentiation Hubspot 28

Hubspot

SEPTEMBER 13, 2013

Getting ready to launch a new product? So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. 14 Product Launch Lessons for New Product Marketers. Who’s the buyer persona?

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Single Grain

JUNE 3, 2021

In a large organization where the company deals with several product lines, there is a different marketing manager for each product. The marketing director’s responsibility is to oversee every marketing manager's work to increase the profits from every single product line. Boost Marketing Team Productivity.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Optimizing Your LinkedIn Profile and Use. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. Customizing calls-to-action based on where an individual is in the buying cycle to optimize for results.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

AUGUST 7, 2019

Knowing them inside and out — including the motivations they have or the problems they’re struggling with — allows you to tailor your marketing messages to speak directly to the people whom you want to buy your products or services. How can your product or service help solve the buyer’s challenges? How tech savvy is the buyer?

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Google Website Optimizer. Have I gone MAD?? And why not? Wait a minute. Un-clog your blog.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

APRIL 22, 2020

Say I wanted to build topic authority around working remotely in 2020 — a subject I am deeply passionate about as a fully remote member of HubSpot’s (awesome) Marketing team. I would start with my pillar page — at HubSpot, we often call them our “Ultimate Guides.” Focus on the historical optimization of your content.

Hubspot 96

Hubspot Work Management Marketing Management SERP 96

Webbiquity

FEBRUARY 23, 2012

Tad Chef details the most important considerations in optimizing your Google+ profile, from your profile image (“Make sure you use a bigger image than just the tiny thumb you’ll see elsewhere on Google+ (or) on your profile it will look awful. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

Google 100

Google Tactics Tips Best Practices 100

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Albacross

JULY 2, 2018

And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x Next, determine what keywords you want to target with your blog articles ( this article by Yoast tells you how), and optimize every article for those keywords using this guide. Top on our list of how to find leads for sales is… blogging!

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

APRIL 29, 2013

Once you’ve completed these three steps, consider optimizing your page with relevant keywords for your customers, making it easier and more intuitive for someone to try or buy your product, and further differentiating your products from competitors in your space. Planning a new product release? What to Do Today.

Planning 28

Planning Peer-to-peer Press Thought Leadership 28

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. And Brian didn't get a chance to tell you a whole lot about the inside workings of HubSpot marketing and stuff that works because he's more judicious than I am. There are three parts to this article. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28