Writing on the Web

FEBRUARY 7, 2014

Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly.

Conference 100

Conference Distribution Social Media Course 100

Writing on the Web

FEBRUARY 11, 2016

Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. Your goal should be to write and publish the very best content in your field available online. The more you talk about yourself and your business, the less people will value your content. Be best of breed.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

AUGUST 23, 2010

You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed. Click here for more information.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

MARCH 6, 2013

It is evident in an ability to: Assimilate information. Step outside your field. Within your field, seek out experts in other domains. Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Apply rules of logic. Comprehend relationships.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 21, 2013

Offers interactive options such as downloadable information, comments, etc. Occasional awards such as “Top 10 Health Care” Blogs, or “Top 50 Leadership Blogs” The top blogs in any field are usually listed on the Web, and a Google or other search will help you find them. Consistently provides relevant value.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

FEBRUARY 4, 2016

I don’t care how good your writing is or how important you are as a thought leader in your field. You therefore need to use content marketing to ensure that there is enough for all the visitors who land on your site after searching for information. It’s not. Your blog needs good Search Engine Optimization , or SEO.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

JANUARY 9, 2014

Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Information, inspiration, entertainment – what’s compelling? And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

MARCH 31, 2011

I know many of my readers and clients who want to become thought leaders in their field. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. And, you do need to add your point of view.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

JANUARY 2, 2014

The answer is yes : in certain fields, I am a ghost writer. Information, inspiration, entertainment – what’s compelling? I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. Some people have clear ideas of what they want to say.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MARCH 17, 2014

The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s complex and time consuming. Some writers die from an overdose of information , others simply disappear and give up, telling themselves there’s simply too much already written.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

MAY 27, 2015

The answer is yes : in certain fields, I am a ghost writer. Information, inspiration, entertainment – what’s compelling? I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. I can help you write an expert ebook on leadership.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MARCH 27, 2013

Instead of generously sharing information about their field of expertise, they share “me-formation.” ” There’s an “I” in information, but that doesn’t mean you should always talk about yourself. It provides quality information that leads to sales.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. The thing is, you probably aren’t a writer but an expert in your field.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

APRIL 24, 2013

Do my current readers also search for topics in this new related field? The people who want information about one won’t want information about the other. Are the services and products related closely enough to keep them together as sub-categories? You need a new blog.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Be best of breed.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Just like you’re an expert in your field, writers are experts in theirs. Expert copy. Author Bio.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers?

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). A huge volume of content about everything possible, creating information overload for readers. A shift towards the reader/customer and their needs (what you may not know very well).

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

DECEMBER 12, 2012

” The challenge: You want to make sure that your business website is fresh, attractive and informative. To reinforce trust and credibility and establishes you as an expert in your field. Why bother with SEO: We see a lot of smart professionals who focus on their expertise and the needs of the customers for quality information.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

SEPTEMBER 4, 2013

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers?

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JANUARY 31, 2011

Since information is free on the Web, there is a misperception that writers should be free or cheap. Look for other good blogs in your field and figure out ways to partner up. Many are, but not the good ones. Another challenge is in finding a writer who has the right expertise and is a good fit for your blog. Blog this on Blogger.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Let’s say you’ve outsourced your newsletter and blog content to a professional writer , an expert in your field. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

MARCH 12, 2014

If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite. What titles are selling well?

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

FEBRUARY 21, 2014

Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. Originally focusing on technology, entertainment and design—hence, the initials—TED Talks feature remarkable experts in diverse fields with revolutionary ideas.

Tips 100

Tips Video Marketing Design Features 100

Writing on the Web

JANUARY 15, 2014

Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. This also means you can provided short, targeted information in your ebook, rather than everything you know.

Interactive Marketing 100

Interactive Marketing Consulting Training Intent 100

Writing on the Web

AUGUST 15, 2012

” Here’s some information about keywords and links and how people use them to help you jump start your SEO efforts: Keywords. For instance, you might want to write a few guest posts or create infographics for trusted webmasters in your field in exchange for links back to your site. You can get links in a number of ways.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Writing on the Web

SEPTEMBER 7, 2017

It also is a requirement for anyone with a website or online presence who needs to impress viewers and readers that they are credible experts in their field. A starting point is Wikipedia, for general information on ghostwriting. Solution: hire someone to do it for you. That’s what ghostwriters do. They write for you.

Wikipedia 204

Wikipedia Work Management Marketing Management Banners 204

Writing on the Web

SEPTEMBER 12, 2011

These blogs are completely different, in various fields of expertise. Then we display the five most recent headlines of the information sources as well as their first paragraph.&#. Heck, some may even have big heads, but for sure, they all write with larger than life personalities. But they are all strong personalities.

Aggregators 100

Aggregators Newsletter Display Studies 100