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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

B2B creators are experts in their fields. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters. Image Source: Inc.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Missing key data points If a lead leaves important fields blank, like a phone number or company name, they likely aren’t ready for a conversation. Which industries? What job titles?

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How to make sure your data is AI-ready

Martech

Focus on the fields necessary to sell and service them. Lock up your system Once that’s done, nail down which fields and screens are essential. Re-configure your database to make them required for data entry, and don’t allow any user to move on without populating those fields. Keep it simple. Act on that.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

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Intentional inventing: own the intellectual property that leads the future

Biznology

Here’s an accelerated process to find and list new business, revenue, and IP opportunities: Focus: Choose your industry, the field where you are in business, or what you’re passionate about and want to improve. Resources: Use brainstorming, Google , or another source like an industry association.