Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Note that the MozCast 10K keywords are skewed (deliberately) toward shorter, more competitive phrases, whereas STAT includes many more "long-tail" phrases. Why the big difference?

Features 60

Features SERP Stats Long Tail Marketing 60

Blue Flame Thinking

FEBRUARY 15, 2019

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Here are four approaches to building pages that are more likely to earn a featured snippet. #1 Include important keywords but don’t overdo it.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Stevens & Tate

DECEMBER 16, 2022

Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. It works by being able to accurately analyze queries in real time and returning relevant search results even if the exact keyword phrase used in the search doesn’t appear in the content. How AI Has Affected SEO.

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

Conductor

JULY 14, 2022

By now, you are likely seeing changes in traffic, rankings, and featured result type winners—to name a few. This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. What to expect: General and industry-specific insights.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

ClearVoice

MAY 10, 2022

Use relevant keywords. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Use relevant keywords. When you’re writing meta descriptions, it’s essential to use relevant keywords that accurately describe your page’s topic. Keep it short.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. of all featured snippets. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

seo.co

JULY 19, 2021

When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. This is the intent that a person has when searching for a keyword. Relevance — Are you providing the type of content people are looking for after searching a keyword? What is Google?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Similarly, SEO writers should avoid outdated practices—like keyword stuffing and the creation of needlessly long content—that can actively harm rankings. List and Organize Keywords.

SEO 64

SEO Effectiveness Allocation Keywords 64

Adobe Experience Cloud Blog

APRIL 3, 2018

Moreover, the auto-complete feature you see every time you are typing something in Google is another shape the Knowledge Graph comes in. Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own.

Google 134

Google Wikipedia Keywords CTR 134

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. It was a design feature implementation to better match search intent. That means you’re going to rank much higher for slightly lower-traffic keywords.

SEO 105

SEO Google Optimization Lead Scoring 105

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Hubspot

DECEMBER 19, 2019

Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel. To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Make a Wikipedia and Wikidata page. Image Source.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Directive Agency

FEBRUARY 25, 2019

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Also, alignment doesn’t stop at the search intent for a keyword.

PPC 67

PPC Intent Campaigns CPC 67

Moz

SEPTEMBER 20, 2020

They’re sitting on stellar content that simply isn’t ranking for their target keywords. Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. Consider keyword modifiers.

Intent 75

Intent SEO SERP CMS Development 75

Hubspot

MARCH 26, 2018

12 SEO Monitoring and Keyword Tools for 2018. Another great feature of Google Webmaster Tools is PageSpeed Insights. Purpose: Keyword Research. HubSpot customers also have access to the Page Performance App, Sources Report, and the Keyword App. Think about a site like Wikipedia, for example. BuzzStream. Cost: Free.

SEO 101

SEO Tools Domain Wikipedia 101

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

TrustRadius Marketing

OCTOBER 27, 2022

The top considerations are features and the pricing model. Identifying features to help you reach your business goals is important for choosing software that will be worth the total cost of ownership (TCO). You should sit down with your team and look into popular or niche features found in the specific software.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Scoop.it

JANUARY 4, 2022

Featured Snippets. Featured snippets or the zero position refers to the first result that Google displays even on top of the organic results. A featured snippet jumps the queue to rank in “Position 0,” that’s why it has a higher CTR than organic results. All the details you see are cited from Google index library and Wikipedia.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

APRIL 6, 2018

In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Each SERP is unique, even for the same keywords, because search engines are customized for each user. SERP Features.

SERP 74

SERP Google Verticals Keywords 74

DAGMAR Marketing

DECEMBER 17, 2021

In fact, Google shows results containing rich snippets for more than 36 percent of keyword queries examined. This can include reviews, prices, related links, location information, an embedded Wikipedia article, etc. Rich Snippets Explored. Structured data – Schema markup is a form of structured data.

SERP 103

SERP Click Rate SEO Wikipedia 103

Biznology

OCTOBER 7, 2015

Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media. This helps you mine keywords and also find trending ideas surrounding those keywords.

Tools 80

Tools Generation Wikipedia Keywords 80

nDash

JULY 23, 2020

Search competition is much more about who is ranking for the keywords you want your brand associated with. The amount of overlap between your business and search competitors will depend on the keywords you choose to target. Most SEO competitive analyses start with conversion-focused keywords. If you’re in cybersecurity?

Analysis 52

Analysis SEO Lead Scoring Lead Ranking 52

Moz

AUGUST 31, 2020

It could be high enough to allow you to rank for every keyword you like, or it could be terribly low because your competitors are Wikipedia and Quora. Our intent is to continue to improve upon the model as we discover new and better features and models. Page Authority is intrinsically comparative.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Writing on the Web

MARCH 17, 2014

I want to find out what titles are selling, what keywords are sought after most by the readers in my target audience. Wikipedia, and other specialized encyclopedia sites. I can review these highlighted notes after I finish reading the entire book, by using the ebook feature for this. There are a number of obvious resources.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

SEPTEMBER 16, 2011

Separate a blog post after 2-3 paragraphs so that it goes to the extended post feature (“read more…&#. I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Review for keywords. Is it keyword-rich? Formatting.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Animalz blog

NOVEMBER 28, 2023

Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. The Wikipedia experience differed in details but not in results. AI fact-checking prompts you can use: “Can you use your browse feature to fact-check the answer above and find source links for its claims and information?” (To

Marketing AI 78

Marketing AI Research Tactics SME 78

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Customer Experience Matrix

MAY 3, 2013

The social listening features can monitor Twitter for keywords and Tweets by specified individuals. For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Method and Metric

APRIL 17, 2020

This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Just like long-tail keywords , more specific topics have a higher chance of standing out from the crowd (as long as people are searching for it – see step 1). Breaking It Down.

Course 59

Course Research Tools Broadcasting 59

Hubspot

MAY 26, 2017

The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. For example, if you wanted to test a feature of your forms, you could have two versions of the same landing page, each with a different form layout, and send the ad to each of those.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Brightedge

JUNE 16, 2020

Wikipedia has a great explanation, but it’s technical. For example, you may have a page which gets a lot of traffic from Google for keywords related to “Specials” or “Clearance”, but on Black Friday you want to send customers to a special Black Friday page. Maybe you Googled “HTTP status codes” and clicked the link to this article.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

Brandpoint

AUGUST 26, 2015

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. Keyword in Meta Description.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Moz

FEBRUARY 4, 2020

What’s more, website markup has a monumental influence on featured snippets, which can be highly lucrative for any website. Take a look at this Moz guide for more information on how voice search influences featured snippets. Topics and semantics over keywords. million voice search demands taking place every month. Conclusion.

SEO 93

SEO Marketing AI Trends SERP 93

Biznology

JULY 28, 2015

While it isn’t meant to be a blogger discovery tool, it’s one of the most interesting because it’s just looking for keyword mention and not labels. Unlike GroupHigh that makes one painfully click on little stars in order to select blogs for campaign lists, Inkybee allows me to pop in keyword terms and then go to sleep.

Research 80

Research Process Long Tail Marketing Blogger 80