Writing on the Web

SEPTEMBER 19, 2016

You want to ensure that you are using most of the features, getting the biggest bang for your buck. How much will it cost? If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Writing on the Web

JANUARY 8, 2014

In fact, your products or services should not be featured at all. But there are two truly bad ideas you should definitely avoid. An ebook is NOT: A thinly-veiled product brochure. A place to overtly promote your brand, products or services. Though they can be mentioned in passing.)

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. Some of the features I like best on LI (in no particular order): The connections. If you haven’t already built a profile on LinkedIn, I recommend it.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

SEPTEMBER 27, 2011

This 15 page report is free (a feature) and provides many benefits to small business owners how to blog successfully. Take just one benefit from reading this ebook as an example… Feature: This report teaches you how to write great blog content. Benefit: Writing and publishing great web content gets you found on the Internet.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

SEPTEMBER 28, 2010

In other words, when we throw features and functions at people, we can’t change their behaviour. Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. But when we start with beliefs, we light up the part of the brain that drives decisions and behaviour.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

FEBRUARY 5, 2014

Use a tool such as the #Discovery feature to type in possible Twitter topics. For example, my blog WritingontheWeb.com is listed under Content Marketing. Twitter : What are people saying about your topic? What are their worries, complains, and raves? Facebook : Use the FB search bar to ask your followers what keeps them up at night.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

NOVEMBER 6, 2013

This site has a news feed of sorts to feature popular blogs and blog posts. Check out these ideas: Blog listing sites – Also known as blog directories, these are sites that list huge numbers of blogs that you can pick and choose from. One of the most popular blog directories is Alltop.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

NOVEMBER 28, 2012

If you’ve got a great product for instance, you can explain some of its main features in a graphic. Boring processes and masses of statistics can be explained quickly through the use of a great image, and people love this.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

SEPTEMBER 24, 2010

This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully. Take just one benefit from reading this ebook as an example… Feature: This report teaches you how to write great blog content. Benefit: Writing and publishing great web content gets you found on the Internet.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 3, 2010

Blog Squad Featured in Coaching Insider. Related posts: Powerful Coaching Series from ACCPOW. The Coaching Electric: Andrea Lee Presents. 5 Reasons to Develop Your Life Coaching Skills. Blog to Book: Raise Your Hand in the Blogosphere.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

MARCH 7, 2012

Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. Maybe Facebook is better left for your family and friends? photo courtesy jannoon028 ). The value of referrals, recommendations, or testimonials cannot be underestimated.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

SEPTEMBER 16, 2011

Separate a blog post after 2-3 paragraphs so that it goes to the extended post feature (“read more…&#. Review for paragraph and line spacing , since I like to break up long blocks of text. Formatting. Review for bolded words and insert subheadings where needed.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

JULY 11, 2013

You’ll draw in more readers by featuring a wide variety of topics, and you’ll get more clicks through to your website as well. In addition to promoting your newest content on social media sites , it’s a good idea to occasionally remind readers where they can learn more from older posts as well. Link back to older posts.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

OCTOBER 10, 2012

One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers. What happens when a business blog is attacked by rude comments from readers? It can happen and does. Blogging connects business owners with customers and potential clients in ways that a basic website cannot.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

JUNE 11, 2010

This is the only blogging platform that works with my screen reader, but I am noticing that they are adding new features [graphics] and that means that I have to pack up my bags full of my content and find another Blogging site. “At the moment I’m using Posterous. “For all those taking this poll try this little experiment.

Internet Marketing 100

Internet Marketing Tagging Business Blogging Social Media 100

Writing on the Web

FEBRUARY 14, 2011

Or, better yet, what if they featured a video clip of a client who saved “X&# amount of dollars by coming to them instead? In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

FEBRUARY 21, 2012

A unique feature of LinkedIn is LinkedIn Today , which gathers the most shared news on the site all in one place. These reviews can strengthen your position as a leader in your field. In addition, you can write recommendations for others to further connect and network. Stay up-to-date on the latest news.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

OCTOBER 27, 2010

The scene features one of the funniest lines ever, “ I’ll have what she’s having, &# spoken by Estelle Reiner, the director’s mother who played one of the restaurant patrons. To prove it, she demonstrated her own audio version, fully clothed, sitting in a crowded restaurant.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 24, 2011

Before that, I was a journalist and a psychologist and wrote feature articles and academic papers. Even if the Internet changes at lightening speed, the writing basics for content remain the same. I’ve been writing on the web for twelve years. Writing content for marketing is different. Every once in a while, I go back to the basics.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! First, here are the criteria I used to identify them: Content-rich blog.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 22, 2010

Features and benefits may be discussed. The reader imagines their own situation in the picture you are painting. You can add social proof in this section. Step #4 is neutral in emotional tone, appeals to our logic and rationality, analyzes the situation and explains the solution. This is where the objections must be addressed.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JUNE 28, 2010

Features/specs. Enter a contest. Sign up for any kind of program or subscription-based group. 10 Elements of a Good Sales Page: Headline (plus pre-headline). Introduction. Your credibility. Build-up the Value. Conclusion.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

SEPTEMBER 8, 2010

While Writing on the Web and other websites like it have featured dozens of solid tips for improving your blog writing , I’m going to offer a source of divine inspiration when the going gets tough. That’s right. Reality TV. The invasion of reality-based shows in our popular imagination isn’t always mentally stimulating.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JULY 27, 2010

Formatting : Need to break up longer post with the “read more…&# feature. Engagement : Not enough client stories, no quotes from other people. Formatting : Need images, graphs, charts, short videos, mind-maps to draw the readers eye. Design : No author photo (or worse, no name!).

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

FEBRUARY 21, 2014

Originally focusing on technology, entertainment and design—hence, the initials—TED Talks feature remarkable experts in diverse fields with revolutionary ideas. In this post, I suggest a couple of writing tips culled from these great presentations. In case you’re not familiar with TED.com, here’s the skinny.

Tips 100

Tips Video Marketing Design Features 100

Writing on the Web

FEBRUARY 1, 2012

Most blogs are equipped with features that allow for user comments beneath individual posts. SEO-wise, viewing more than one page at a single site lowers visitor bounce rate and indicates an active, relevant website. Reader Comments. You can generate a lot of user feedback by letting blog visitors speak their minds.

Opinions 100

Opinions Marketing Analytics Tools Click Rate Copywriting 100

Writing on the Web

SEPTEMBER 12, 2012

With the ease of cell phone cameras and instant uploading features, teenagers post pictures of just about everything. Each time that a follower or fan interacts with you increases the chances that they will want to do business with you later on. Keep it interesting with pictures.

Social Media 100

Social Media Media Business Ideal Customer Profiles 100

Writing on the Web

JUNE 14, 2010

So far, I’m very pleased with both the ease of posting, the design and widget features, and the SEO results. As you probably know, I switched from a Typepad hosted blog a couple of months ago to self-hosted Wordpress, with a Headway theme. I admit, I wasn’t disappointed in any way with Typepad.

Domain 100

Domain Marketing Management Traffic Stats 100

Writing on the Web

JULY 15, 2011

What are the features of your offer? Push emotional hot buttons (strong words, questions, promises). Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). Reinforce with Reasons: What are the benefits to readers? What is your solution to the problem? What makes your solution better or unique?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

SEPTEMBER 19, 2012

Here are few things to share on Pinterest as a part of your content marketing strategy: Videos : If your site features tutorials, interviews, news updates, or guides via video, share these. Content marketing is a focus for many agencies and businesses alike. You’ll drive traffic to your site and YouTube channel with video content marketing.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

AUGUST 4, 2010

What are the features of your offer? Push emotional hot buttons (strong words, questions, promises). Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). Reinforce with Reasons: What are the benefits to readers? What is your solution to the problem? What makes your solution better or unique?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

OCTOBER 5, 2010

Marketers have better success when appealing to feelings and emotions first, before providing features, benefits, and logical reasons. There have been a few experiments using fMRI machines to scan the brains of consumers while answering questions about products and shopping habits.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100